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3. Quality at a good price

5. -A survey: No matter what business you're
starting, you need to have a detailed
understanding of that business. What will you
offer and how can you get started?
-Talk to other small businesses in the area who
are in the same business and find out what they
had to go through.
-Find out your local tax laws, state and sales tax
and inspections, license(s) that you'll need to do
to sell something.
-Make a plan considering and deciding how you will
proceed.

6. -Restaurants always need to find out about the state
and local health departments inspections and
regulations.
-You'll need to register your business first and foremost.
•Register with the state for sales taxes.
-If you'll need a loan, get the money by the best means
you can devise.
-Research, research, research: You can never research
enough about the product(s) you'll be selling.
-Get a mentor who will show you the ropes and talk with
you.
-If possible, work in a similar restaurant for up to 2 years
before you start one of your own.

7. -You should always make sure that you want to
be in the business for at least ten years and that
you love doing what you do.
Realize that as an
individual proprietor you
are liable (responsible) for
safety and may lose all
your properties and
money, if people sue you
for an injury due to a fall,
or food poisoning, etc. and
were to lose...

9. -Just like in any other industry, the level
of competition in the coffee shop business
continues to grow tougher over time. As it
has become more difficult for coffee shops
to gain a significant market share, it is
important for them to study what the
other competing firms do in order to excel
in the coffee shop business.
-As a coffee shop owner trying to capture
a certain percentage of the coffee-
drinking market, it is advised for you to
perform a competitor analysis of your
present and potential competitors in the
business. By assessing their strengths,
weaknesses, and their strategies, you will
be able to learn about the threats that
might adversely affect your business
operations. In addition to that, you will
also be able to determine the business
opportunities that you can use to thrust
your way to market dominance.

10. -Social Only Discounts: Reward your
customers for interacting with you via
social media and offer them exclusive
discounts with the proper code that was
posted/tweeted. Make sure you put
something like: Today Only, This Week,
48 Hours, etc.
-Make sure you’re using email
marketing to it’s full advantage. The
number 1 focus of your email needs
to be the subject line and it should
be short, to the point and enticing.
-Holiday Happenings: Give your
customers a heads up on your
upcoming holiday specials and events.

12. -Steps
Add iced tea to your menu. Offer a new flavor every week or suggest flavor shots. Tea
is cheap to make, and therefore your potential profit margin is huge.
Give your drinks special, unique names. Be creative and make it fun. A drink named Chunky
Monkey will most likely raise some curiosity, which may translate into an increase in sales.
Offer package deals, such as a scone with a latte for a breakfast special. Packaging items together
make them easier to sell.

14. -Profit Depends On Popularity, Customer Base. What Kinds Of People
Are In Your Area?
College Students?
Busy City Area With Lots Of Working People?
More Suburban Relaxed Area?
-Amount of expenditure will depend on who you buy from and
that depend on who you sell to.
-Do your best to avoid making it look cheap? I don’t go into
cheap looking coffee shops that are messy and noisy with
too much exposure to what’s going on outside the area.
People like to go to coffee shops to relax for a while.