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Developing a School Social Media Strategy

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Jason Neiffer
Jason Neiffer

These are slides to support Jason Neiffer's "Developing a School Social Media Strategy," at NCCE 2013 in Portland, Oregon.

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Using Social Media to Improve Classroom and School Communications Jason Neiffer Doctoral Student, Curriculum & Instruction the University of Montana Curriculum Director Montana Digital Academy @techsavvyteach
Paperless Handouts: http://2013.ncceconnect.org/F110
con·ver·gence the occurrence of two or more things coming together
Joe Logan
Image: Allen Avenue School
Image: UCSF School of Pharmacy
13th Street Studio
Jason Neiffer
So, what?
Ignoring social media means shutting down a potentially massive channel of communication to parents, community members and tax payers!
...or else?
Simple Rules for Success Social media presence should be planned; messaging is important Accurate, up-to-date information beats out function; function beats out form Unofficial presences are as important as official channels Student voice is as important as adult voice
Low-Hanging Fruit
School Websites
http://jasonlinks.net/6
Classroom Websites
http://jasonlinks.net/7
Blogging Platforms: Serverside Content EduBlogs, KidBlogs, Blogger, Management Systems (CMS): Blog.com, TypePad, Jux, Wordpress, Joomla, Drupal, Tumblr, Posterous, Weebly, PHP Nuke LiveJournal Simple: Other Platforms: Coded website, School Wires Wikispaces, Google Sites Options
Social Media Options
Facebook
http://jasonlinks.net/8
Twitter
http://jasonlinks.net/9
Media Channels: YouTube & Flickr
http://jasonlinks.net/a
School Happening: School Photos: Guest Speakers, Assemblies, Albums from School Events, School Events, School Plays, Classroom Projects, Field Graduation, Concerts, Sports Grips Events Encourage Engagement: Video: Fundraising, School Event Clips from Events, Sports, Announcement, Pro-Levy Projects Messages Content?
Strategery Make social media an assignment for staff (or students); don’t assume it will just get done Accept social media as public relations strategy
Policy Considerations Clearly define who is responsible for social media Clearly define your channel(s) as the official channel(s) Consider asking rogue channels to label themselves as unofficial
Developing a School Social Media Strategy

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