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11/5/2014 
1 
Making the Case for Social Support Programs 
County Welfare Directors Association of California (CWDA) 
2014 Conference – October 10, 2014 
Patrick Bresette – pbresette@publicworks.org 
2 
Public Works is dedicated 
to building public will for 
the common good. 
We equip community leaders, 
advocates and public servants 
with the skills and knowledge 
they need to be articulate and 
vigorous supporters of the role of 
government in a functioning 
society.
11/5/2014 
2 
Changing the Conversation 
about Government’s Role. . . 
What are we up against?
11/5/2014 
3 
49% think 
government programs 
increase poverty 
20% think 
government programs 
decrease poverty 
August 16-17, 2011. Rasmussen Reports. 
http://www.rasmussenreports.com/public_content/politics/general_politics/august_2011/only_20_think_government_anti_poverty_programs_really_work
11/5/2014 
4 
GOVERNMENT
11/5/2014 
5
11/5/2014 
6 
“JUST POLITICS” 
a partisan spectator 
11 
sport 
12 
Mission and Purpose 
VALUES 
• Common Good 
• Quality of Life 
• Community Wellbeing 
• Public Purpose 
ROLE 
• Protector 
• Manager & Planner 
• Steward 
• Consensus-Builder
11/5/2014 
7 
Use Values 
to Make Your Case 
Speaking to Values Directs Thinking 
• We reason first from 
deeply held values. 
• Values help answer: “Why 
does this matter to 
me/us?” 
• We need to start with 
Values, not with the 
policy and program 
details. 
14
11/5/2014 
8 
Why does this matter? 
“Every child should have access 
to immunizations but too many 
families in our community are 
not bringing their children in to 
our clinics. This is why we are 
proposing a new agency rule 
requiring more clinic hours . . .” 
Speak to Values First 
“The health of the whole community is 
protected when we ensure that our 
children are immunized. One of the 
ways we do this is through our public 
health agencies that provide free and 
low cost immunizations for all children. 
We need extended clinic hours to keep 
up with growing demands. ”
11/5/2014 
9 
What is the “Public 
Value” of the Services 
You Deliver? 
18 
MINDLESS 
BUREAUCRACY 
blurry and 
undefined; only 
dimly understood
11/5/2014 
10 
19 
Systems and Structures 
• Concrete and vivid images 
• The public systems we have created 
• How they work 
• Why they are important 
The Core Idea we Must get Across . . . 
The public systems and structures 
we build and maintain together are 
essential to our quality of life; they 
are the foundation of a strong 
economy and critical to broadly 
shared prosperity . . .
11/5/2014 
11 
21 
CONSUMER 
STANCE 
What’s in it for me? 
What is it going to cost? 
22 
Fostering “Citizen Managers” 
• Interdependence 
• Working together 
• Problem-solving 
• Everyone has a role to play 
• The Common Interest 
• “Our” Government
11/5/2014 
12 
Dominant Stories about Government 
Just Politics Bureaucracy Vending Machine 
23 
24 
New Stories about Government 
Mission & Purpose Systems & Structures Citizenship
11/5/2014 
13 
“. . . A talent for speaking 
differently, rather than for 
arguing well, is the chief 
instrument of cultural 
change . . .” 
- Richard Rorty

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Why is this government's job - Patrick Bresette - Public Works - Neighborhood Partnerships' RE:Conference 2014

  • 1. 11/5/2014 1 Making the Case for Social Support Programs County Welfare Directors Association of California (CWDA) 2014 Conference – October 10, 2014 Patrick Bresette – pbresette@publicworks.org 2 Public Works is dedicated to building public will for the common good. We equip community leaders, advocates and public servants with the skills and knowledge they need to be articulate and vigorous supporters of the role of government in a functioning society.
  • 2. 11/5/2014 2 Changing the Conversation about Government’s Role. . . What are we up against?
  • 3. 11/5/2014 3 49% think government programs increase poverty 20% think government programs decrease poverty August 16-17, 2011. Rasmussen Reports. http://www.rasmussenreports.com/public_content/politics/general_politics/august_2011/only_20_think_government_anti_poverty_programs_really_work
  • 6. 11/5/2014 6 “JUST POLITICS” a partisan spectator 11 sport 12 Mission and Purpose VALUES • Common Good • Quality of Life • Community Wellbeing • Public Purpose ROLE • Protector • Manager & Planner • Steward • Consensus-Builder
  • 7. 11/5/2014 7 Use Values to Make Your Case Speaking to Values Directs Thinking • We reason first from deeply held values. • Values help answer: “Why does this matter to me/us?” • We need to start with Values, not with the policy and program details. 14
  • 8. 11/5/2014 8 Why does this matter? “Every child should have access to immunizations but too many families in our community are not bringing their children in to our clinics. This is why we are proposing a new agency rule requiring more clinic hours . . .” Speak to Values First “The health of the whole community is protected when we ensure that our children are immunized. One of the ways we do this is through our public health agencies that provide free and low cost immunizations for all children. We need extended clinic hours to keep up with growing demands. ”
  • 9. 11/5/2014 9 What is the “Public Value” of the Services You Deliver? 18 MINDLESS BUREAUCRACY blurry and undefined; only dimly understood
  • 10. 11/5/2014 10 19 Systems and Structures • Concrete and vivid images • The public systems we have created • How they work • Why they are important The Core Idea we Must get Across . . . The public systems and structures we build and maintain together are essential to our quality of life; they are the foundation of a strong economy and critical to broadly shared prosperity . . .
  • 11. 11/5/2014 11 21 CONSUMER STANCE What’s in it for me? What is it going to cost? 22 Fostering “Citizen Managers” • Interdependence • Working together • Problem-solving • Everyone has a role to play • The Common Interest • “Our” Government
  • 12. 11/5/2014 12 Dominant Stories about Government Just Politics Bureaucracy Vending Machine 23 24 New Stories about Government Mission & Purpose Systems & Structures Citizenship
  • 13. 11/5/2014 13 “. . . A talent for speaking differently, rather than for arguing well, is the chief instrument of cultural change . . .” - Richard Rorty