This document discusses the benefits of expanding a business's online presence globally through ecommerce. It identifies six reasons to look abroad, including larger potential markets, slower domestic growth, government export support, increasing internet penetration worldwide, and ecommerce replacing traditional retail. It then provides tips for translating an online presence into other markets, such as researching target countries, translating websites, using SEO, social media, and online marketing tailored to other languages and cultures. Challenges of fulfilling international orders like time zones, languages, customs, and taxes are also addressed.

1. Translating your Online Presence
into Global Sales
Neil Payne

2. Why look abroad?
Why look
abroad?

3. 6 Good Reasons
• It’s a big world
• Slow domestic growth
• Government is backing export
• Internet penetration increasing
• Ecommerce is the new high street
• Demand for British

4. It’s a big world

5. Slow domestic growth vs emerging economies

6. Export getting Government help

7. June 2012 (Internet World Stats)
566.4% growth compared to 2000

10. Ecommerce is the new High St

11. We are still cool

13. Translating your Online Presence
• Research and target specific markets
• Online and offline?
• Website translation & localisation
• Mobile?
• SEO - keywords and search engines
• Online (content) marketing & PR
• Socialise?
• In-house or partners?

14. How will you cope with orders?
• Time differences
• Language barriers
• Cultural differences
• Automated ordering systems
• Deliveries/returns
• Tax and legal implications

15. https://developers.google.com/
international/
Free Tools

16. Free Global SEO Guide
http://tinyurl.com/qg5mxay

17. @_kwintessential