This document discusses using mobile tags to increase reader engagement with magazines. It describes how placing tags throughout a magazine issue and offering an incentive for scanning all tags can encourage readers to fully engage with advertisements and sponsors. Scanning a tag takes the user to an entry form, and scanning additional tags brings them to branded thank you pages from sponsors instead of re-entering their information. This sweepstakes style engagement is meant to increase advertisement value for sponsors.

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We turn action codes into mobile engagement on any mobile phone.
Martha Stewart Weddings - Fall 2011
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Issue-Wide Sweeps Creates Engagement
• 17 tags appear in advertisements
• Cohesive sweeps “remembers” a
user’s device for quick multiple
entries
• Repetition draws the reader through
the whole issue
• Incentive breeds engagement with
sponsors, increasing ad value
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Summary Page Introduces Campaign
• Provides
instructions for
using and
recognizing tags
• List of all sponsors
featuring tags
increases
probability of use
• Explains incentive
of using all tags to
increase chances of
winning
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16 Advertisers Feature Tags
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First Scanned Custom Tag Leads to Entry Form
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Only One Entry Needed for All Sweepstakes
After the initial form submission, the data is “remembered,” and all tags lead
directly to branded Thank You pages
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Thank You Pages Lead to Custom Sponsor Content
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We turn action codes into mobile engagement on any mobile phone.
Thank you.
For more information, contact us:
www.nellymoser.com
1-781-645-1515
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515