1. Search Engine Optimisation Blog Tips
First of all I will state there isn't just one way to write a blog post, even when you are taking
search engine optimisation into consideration. There are many different types of blogs
covering a range of topics and content. However that being said there are some tips that
should be able to help a writer produce a better SEO article.
Tip 1 – Do your homework.
It is important that you have a set of keywords in mind before you start writing. Perhaps
you performed research using Google's Keyword Tool, then followed this up by delving
deeper into potential competition, using SEO Quake to see competitor statistics?
Regardless of how you rsearch, make sure you know what keywords you wish to target.
Tip 2 – Don't get carried away.
Sure the more relevant and high quality the content, the more chance you could have of
attracting traffic. However once a visitor arrives at your website, you don't want them to
have to wade through an essay just to pick up the details they require, and worse yet
probably leave without actioning on your website's objectives. So 300 to 500 words
probably should do it, but this will vary on the content.
Tip 3 – Style your document.
As you will notice with this article I'm clearly breaking the article up using headings and
bold text. It means people should be able to quickly get the gist of what the article covers.
Using formatting and images can help break up a post, making it more readable.
Tip 4 – Use images correctly.
Too many people will upload large images, then resize them within the article, but in many
instances this means the original file size is still being loaded. Instead it is probably best
you make the image web friendly before uploading, to help with website performance.
Plus don't forget to give the image a filename related to the image, and to use the alt tags
and caption when embedding the image.
Tip 5 – Be careful with your links.
The fewer the links, the better for articles. Plus it is currently considered by many that the
first link is the most important in terms of SEO benefits.
It is best to make sure all the links use anchor text that include keywords. So best avoid
having a link with the text 'click here', if possible. If you have more than one link, try and
make sure they have different keywords in the text, and point to different web pages.
Tip 6 – Have fun!
Many people struggle to write blog posts, but if you give yourself enough time, incorporate
blogging into your life, plus find the topic interesting, hopefully you can also enjoy the
process, which also hopefully will translate into better content.
If you require SEO consultancy, please get in touch with Neogain.