Vishal Group, has acquired the dealership for Royce Energy Drink in the domestic market.

1. 2014
Vish al Group, Pampering a New
Generation of Energy Drinks
MissionTo Change Consumer Buying Habits
Vishal Group, has acquired the dealership for Royce Energy Drink in the
domestic market. The energy drink is amongst the top 5 most consumed
drinks in the world and especially in Europe in the top 3 drinks and with
30 percent share of the market. Has a shelf life of 24 months.
Vishal Group
Vishal Group P. Ltd.
11/9/2014

2. Vishal Group, Pampering a New Generation
of Energy Drinks
www.vishalgroup.com
Vishal Group, has acquired the dealership for Royce Energy Drink in the domestic market.
The energy drink is amongst the top 5 most consumed drinks in the world and especially in
Europe in the top 3 drinks and with 30 percent share of the market. Has a shelf life of 24
months.
With a mission to Change Consumer Buying Habits from the Regular Energy Drinks to the
High Quality ROYCE, Vishal group introduced a new energy drink in Nepal. United
Distributors of Nepal (UDN), a subsidiary of Vishal Group, has acquired the dealership for
Royce energy drink in the domestic market. This new drink imported from Turkey is
available in 250 ml cans, which attracts the youth today. The drink stated above, according
to the company, has a unique taste and is not sweet as all drinks usually are and is pitched
as a drink to showcase a sophisticated lifestyle.
Within a single year, Royce has proved to be a successful international brand whose quality
and taste are well appreciated by the consumer in 34 countries worldwide. Royce is the
highly improved version of energy drink created by a team of experts with the right know-how.
Vishal Group launched Royce Energy Drink in the Nepalese Market for the first time &
is the sole distributor for it.
According to Mr. Arpit Agrawal, director of Vishal Group, Royce is such a drink which will
represent more of glamour in people, sophisticated lifestyle and will go very well with night
life. While the other energy drinks which are commonly available in the market today are
targeted at people from the sports fraternity only. As per the market demands, they
emphasised on a great tasting energy drink, and that it was excited about doing so besides
maintaining the delicious, authentic and top quality ingredients. Mr. Agrawal added that the

3. drink was amongst the top 5 most consumed drinks in the world and especially in Europe in
the top 3 drinks and with 30 percent share of the market.
The company has got an excellent and consistent track record of delivery and commitment
which has been recognized not only by Principal companies, but by competitors,
government and different agencies as well. And now, they have come up with a new
innovative idea to provide their customers with an energy drink which not only tastes good
but it has some top quality ingredients in it.
Royce, seeing the world of energy drinks from a completely different perspective, within
few years, has proved to be a successful international brand. Apart from taste, the other
winning feature of Royce, according to United Distributor Nepal, is that it has a shelf life of
24 months. That is, it can be consumed within a year of its manufacturing date. Royce is
right now available in 26 major cities in the country, and the company aims to market the
product in other cities in the near future.
For more information:
http://www.ekantipur.com/2014/01/15/business/royce-energy-drink-
makes-nepal-debut/383940.html
Contact Us
G.P.O. Box 3127, Trade Tower Nepal, 7th Floor
Thapathali, Kathmandu, Nepal
Phone: +977-1-5111104
E-mail: mail@vishalgroup.com