1. Prepared by: Kristina Khoang

3.  Online marketing
 Television brand integration
 Television and movie
product placement
 Buzz marketing
 Infomercials
 Song placements

4. • Advertising
– Television
– Print
– Out-of-home
– Online
• Online/Interactive Communications
– Banner Ads
– Sponsorship
– MAC Cosmetics Website
• Event Marketing
• Public Relations
– Media Relations
– Social Media Engagement
• Experimental Marketing
Positioning Strategy Statement:
“MAC Cosmetics is a youthful,
irreverent, cool confident, social
and sophisticated brand…”

5. Thank You for Attention!