1. Social Media Optimization
An Easy Guide to Marketing and Promoting your Social Media
By: Rohit Bhargava Ogilvy,
Updated By: Dennis Gonzales Young&Rubicam, David Ramos Nest Seekers Int’l

2. What is
Social Media
Optimization?
A process of optimizing your
site/blog to be more visible in
social media searches and sites,
more easily linked by other sites,
and more frequently discussed
online in blog posts and other
social media.

3. Why do we need it?
The Shifting Media
Landscape
• Everyone is a content creator
• Technorati currently indexes nearly 60 million blogs
• Google searches for most terms return millions of results
Bottom Line: There is an increasing amount
of “noise”online –which is leading to …
•The rise of human filtered search
•The long tail, meganicheand wisdom of crowds

4. Help Your Content
Travel, Syndicating
and submitting
your content …
•Don’t be afraid to submit your own posts to sites like Digg or
Marktd, assuming the content is relevant (relevancy is key)

5. Stand Out

6. Linkedin can
Help You!

7. Keywords,
Keywords,
Keywords
•Professional headline (add location, special skill, be memorable)
•Current Job + Workplace, Summary
•Interests, Groups, Experience and Education sections
•Google loves to crawl Linkedin profiles
Professional Headline

8. Use the vanity
URL
•Helps you rank for your own name on search engines (SEO friendly URL)
•Easy to remember if shared on business cards and email signatures

9. Custom anchor
text for links
•Default – My Blog, My Company, My Website
•Passes “linkjuice” to your other domains for chosen keywords
•LinkedIn = Very trusted domain

10. Join/Start
related groups
•Find groups where other industry
professionals have joined and
look to participate in these groups.
•Adds value to your profile and
helps you to get found by other
industry contacts.

11. Link to your
Profile
•On your blog or personal site
•On your Twitter account
•Facebook and other social sites
•Business cards
•Email Signatures

12. Link to your
Profile
•Allows search engines to crawl all your profile content
•Allows potential partners/employers/clients to scan your profile

13. Bonus
Tips
Add your events
Link your blog
Frequent status updates
Sync your account with Twitter
Small changes = Increased visibility = Increased opps