The New Mobility: How Mobile Applications and Devices are Changing Your Business NetMotion Wireless and Frost & Sullivan

1. The New Mobility

2. Speakers
Sarah Howland, Editor-In-Chief
Field Technologies Magazine
Martha Vazquez, Industry Analyst
Frost & Sullivan
Andy Willett, Senior Vice President
NetMotion Wireless
2

3. Global Mobile VPN Products Market:Global Mobile VPN Products Market:
The New Mobility: How Mobile Applications and Devices are ChangingThe New Mobility: How Mobile Applications and Devices are Changing
Your Business.Your Business.
Martha Vazquez, Industry Analyst
Network Security
June 17, 2012
© 2012 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of
Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.

4. 4
Functional Expertise
• Experience in market research, consulting sales and business development with expertise in the
Information Communications and Technology Network Security sector.
• Developing research and analysis in the Network Security industry in areas such as:
- Technology and Demand Trends
- Market Sizing
- Market Forecasting and Strategic Analysis
Industry Expertise
 Experience base in the information communication technologies sector, leveraging long-standing
working relationships with leading industry participants’ Senior Executives
- Mobile Security
- Endpoint Security
- Managed Security Service Providers (MSSPs)
- Content Filtering
What I bring to the Team
 Expertise in managing executive level relationships
 In-depth understanding of the network security market
 Experience in understanding market trends and forecasting
Career Highlights
 Sales Consultant in several leading Wireless firms:
- AT&T
- Verizon Wireless
Education
• Master of Business Administration from Our Lady of the Lake University, San Antonio, Texas
• Bachelor of Science from Texas State University, San Marcos, Texas
Martha Vazquez
Industry Analyst
Frost & Sullivan
North America
San Antonio, TX
Today’s Presenter

5. 5
Focus Points
• The rise in mobile field workers
• The needs and challenges for the remote worker
• The evolving security landscape
• Security solutions used to support the mobile field worker
• Defining a Mobile VPN
• The future outlook for the Mobile VPN market
• The Last Word

6. 6
Poll Question
• What is the status of your mobile security strategy in place?
1. In place today
2. Don’t have one and are assessing what to do.
3. To be completed in 3 months
4. To be completed in 6 months
• Do you believe that remote workers threaten your corporate
environment?
1. Yes, we need to ensure employees securely access our
network
2. No, we don’t believe the threat is significant

7. 7
The Rise in Mobile Field Workers
Proliferation of Wireless DevicesProliferation of Wireless Devices
Source: Frost & Sullivan analysis

8. 8
The needs and challenges for the remote worker
MarketDriversMarketRestraints
1-2 years 3-5 years 6-10 yearsIncrease in advanced and complex threats drives
demand for Mobile VPN solutions to help manage security
on wireless devices
Compliance regulations requires organizations to
implement products such as mobile VPNs
Budget Concerns due to the global 2011/12
economic slowdown impacts the purchase of
mobile VPN solutions
Use of mobile or wireless devices within organizations
drives the demand for Mobile VPN solutions
The need to support multiple operating systems
slows down mobile VPN development and sales
Need for remote accessibility drives the
need for secure and continuous access to
critical data
Customer confusion about the importance of
mobile security solutions delays spending on
products including mobile VPNs
Impact: High Medium Low
Mobile VPN Market: Key Market Drivers and Restraints Global, 2011-2020
Source: Frost & Sullivan analysis.

9. 9
2006 2011 Beyond 2012
Trojans, Botnets, Root
kits (Zeus)
Mobile Malware
APT & *MaaS
The Evolving Threat Landscape
*Malware-as-a-Service (MaaS)*Malware-as-a-Service (MaaS)
Malware becomes more
sophisticated over time,
while malware tools
emerge as a popular
commodity.
Source: Frost & Sullivan analysis

10. 10
Central
Management
Security solutions that support the remote worker
Data Loss
Prevention
Content Security
Mobile VPN
Network Access
Control
Application and
Device Control
Anti-malware
Complete Mobile Security SolutionComplete Mobile Security Solution
Source: Frost & Sullivan analysis

11. 11
Defining a Mobile VPN
• A Mobile VPN is defined as a specific type of VPN that is
based on security standards such as Mobile IP, IPSec or
SSL but us built for wireless or mobile coverage.
o Security
o Session Persistence
o Application Persistence
o Network Transparency
o Bandwidth Optimization
Source: Frost & Sullivan analysis

12. 12
Source: Frost & Sullivan analysis
Key Takeaway: An increase in using wireless devices will fuel revenue growth
through 2016
Key Takeaway: An increase in using wireless devices will fuel revenue growth
through 2016
Global Mobile VPN Market

13. 13<N9B3-74>
Global Mobile VPN MarketGrowthrate2009-2010
NetMotion Wireless
Revenue ($ Million)
Cisco
Birdstep
Technologies
Smith Micro
Software
Columbitech
> 10% growth 10-20% Growth > 20% Growth
Key Takeaway: The highest penetration rates are expected to come from Cisco,
Juniper, and NetMotion Wireless
Key Takeaway: The highest penetration rates are expected to come from Cisco,
Juniper, and NetMotion Wireless
Competitor Growth Analysis
Total Mobile VPN Products Market: Global, 2010
IBM
Check Point Software
Technologies
Radio IP
Juniper
Networks
Note: Bubble size represents relative capitalization. The
base year is 2010. Source: Frost & Sullivan analysis.

14. 14<N9B3-74>
The Future Outlook for the Mobile VPN Market
22 The value of the mobile VPN market is expected to reach $522M by
2017.
The value of the mobile VPN market is expected to reach $522M by
2017.
33 Demand for mobile VPN technologies is increasing as businesses adopt
more mobile devices.
Demand for mobile VPN technologies is increasing as businesses adopt
more mobile devices.
44 Mobile VPN will be integrated into security solutions suites and will not
remain a separate product.
Mobile VPN will be integrated into security solutions suites and will not
remain a separate product.
55 Adoption in the mobile VPN market remains high for telecoms and
government markets.
Adoption in the mobile VPN market remains high for telecoms and
government markets.
11 As the need for mobile device security continues to increase, the mobile
VPN market will experience a healthy CAGR of 18.4 percent
As the need for mobile device security continues to increase, the mobile
VPN market will experience a healthy CAGR of 18.4 percent
Source: Frost & Sullivan analysis.

15. 15<N9B3-74>
For Additional Information
Mireya Espinoza
Global Director
Corporate Communications
(210) 247-3870
Mireya.espinoza@frost.com
Martha Vazquez
Industry Analyst
Network Security- ICT
(210) 247-3864
Martha.vazquez@frost.com
Jennifer Bates
Director of Consulting
Information and Communication
Technologies
(940) 455-7475
Jennifer.bates@frost.com
Craig Hays
VP of Sales, North America
Information and Communications
Technologies
(210)247-2460
chays@frost.com

16. The New Mobility
Andy Willet, SVP, NetMotion Wireless

17. Agenda
Background
Common Challenges to Mobile Deployments
Considerations for Mobile VPN Software
Q&A
17

18. Background
NetMotion Wireless
• Based in Seattle, WA
• Software provider focused
on challenges of mobile field
workers and wireless
Andy Willett
• 11 years at NetMotion
Wireless
• 11 years at AT&T Wireless
and Sprint Wireless
18

19. Common Challenges to Mobile Deployments
For Mobile Workers:
• Frequent log-ins, coverage drops
hurts productivity
▪Time taken away from project
▪Drain on IT helpdesk
▪Application crashes
• Complexity of technology leads to
low adoption
▪Field workers revert to old methods
▪Solution too complex
05/14/13 19
Case Study:
Regional Public Utility
The math added up:
•~ 200 field workers
•~ 1 hour per day troubleshooting
connectivity issues/re-logins
•Multiplied by hourly rate
•Added to IT helpdesk requests
•Equaled large amounts of lost
productivity each day

20. Common Challenges to Mobile Deployments
For IT Managers:
• Limited visibility, management and
control into mobile workforce
activities and devices
▪Limited control of data access while
mobile
▪Limited insight into bandwidth drains
▪No application control
• Limited control over at-risk data
and anti-virus support
▪Users and networks at greater risk
▪Limited ability to enforce policies
▪Limited control over device upgrades
05/14/13 20

21. Considerations for Mobile VPN Software
Management
• Centralized web-based console
• Granular view into all devices and usage
• Ability to generate historical reports
Security
• Advanced encryption and authentication
• Ability to quarantine, verify, and control
devices and applications
• Ability to create and enforce security policies
Productivity
• Low complexity, single sign-on
• Application persistence through suspend
• Optimization of bandwidth and connections

22. 05/14/13
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Summary
Overcoming Common Challenges
• Dropped coverage, application freezes hurt productivity
• Limited visibility into workforce activities limits policy control
• Lack of application level data control creates security risks
Requirements you Need
• Create granular visibility into your mobile workforce
activities with Management tools
• Ensure seamless roaming coverage to increase Productivity
• Get complete application level control of data in transit
with stringent Security coverage

23. Q&A

24. More Information…
05/14/13 24
(866) 262-7626www.NetMotionWireless.com/Resources

25. Thank You