Protect your Company and Brand

1. Top Five Tips to Protect
Your Brand
Keeping Your Company Safe Online
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2. Tip #1: Authenticate e-mails.
Provide the ISP with information that helps it determine
whether an e-mail is legitimate or should be blocked.
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3. Tip #2: Implement security certificates.
An emerging standard, the Extended Validation SSL
certificate, lets online shoppers know they are on a
website that belongs to a legal business.
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4. Tip #3: Set up a mechanism to monitor
domain registrations.
New domain names are registered everyday. Some of them
can infringe on well-established brand names. Setting up a
process to help monitor new domain registrations is no
different than hiring firms to monitor infringing trademarks.
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5. Tip #4: Set up a process to encrypt and
protect customer data.
Employees lose laptops and storage devices all the time.
Have a plan for protecting this valuable data from loss.
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6. Tip #5: Practice self-regulation.
Consumers are overwhelmed by the volume of e-mails
and spam they get on a daily basis. Marketers may want
to exercise some restraint in the frequency of their e-mail
delivery. Consumers may thank them for it.
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7. Thank You and Stay Safe!
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