1. NETARI.FI
National multi-professional online youthwork
Marcus Lundqvist
Project planner
Teksti
This work is licensed under the Creative Commons
Netari.fi
marcus.lundqvist@hel.fi
Attribution-ShareAlike 3.0 Unported License.
2. 01.07.2010
• Social Media
• Internet usage
• What is Social Media
• Netari.fi
• Introduction
• Multi-professional
• Environments
• Questions
15. http://geekandpoke.typepad.com/
More than 400M active
users
Average time spent in
Facebook: 55 minutes
1 793 300 users in Finland
383 580 users in Finland (age 13-18 years)
Source: www.facebook.com (29.6.2010)
18. Aims of Netari work
To carry out and develop national youth work performed over the Internet.
The project’s target is to make contact with that section of youth who spend
a large part of their time in various Internet environments.
Through multi-professional cooperation, the project aims to lower the
threshold for those youths using the facility to seek social and health services
when necessary. The plan is to also bring the services, through the Netari
operation, straight to the Internet environments popular among young
people.
19. Brief history
• Started as a project in 2004
• Project involved 4 capital area cities
• Main goals were to find out how to make contact to teens online and how
to imply youthwork methods to online environments
• Project ended in fall 2007
• Netari.fi was included to governments Development Programme for Child
And Youth Policy
• Since 2008 work has evolved to nationwide, multi-professional online youth
work.
20. Organisation
• 27 municipalities
• 78 youth workers
around Finland
• 11 person team
coordinating and
developing
21. NETARI.FI
MULTI
NATIONAL
PROFESSIONAL
COORDINATION
WORK
27 CITIES IN
FINLAND
WEB- POLICE OF CITY
WEB-NURSES
SOCIALWORKERS OF OULU
22. Multi-professional
• Health Centre of City of
Helsinki: 3 professional web-
nurses and 1 coordinator
• Social services department
of City of Helsinki: 1 Project
planner, 1 social worker, 1
psychiatric nurse
• Youth crime unit of Police
department of city of Oulu:
police officer working every
Friday evening online
23. Functions online
• Operates in already popular social network sites.
• Technical solutions mainly from service providers, youth work adaptation
from Netari.fi
• Quick contact to large amount of teenagers in Finland in main target group
(13-18 years old)
• Work is mainly done within opening hours, 36,5 opening hours per week
• Depending on environment there is 4 to 10 workers online at the same
time from different cities. They are connected via VoIP-connection.
Collective work method.
• Peer tutors are trained by youth workers, tutors work alongside as
volunteer with youth workers. They chat online, organise meets and camps.
• Netari.fi-site is meant to be informational site to public, peer tutors and
youth workers have forums, shoutbox etc. behind log in
24. Netari discussion topics
Main discussion topics are within few main categories:
1. Family/Home
• Relationships within family, with parents, siblings, relatives
• Problems with communication, substance abuse, domestic abuse
• Separation from home
2. School/Studies/Education
• study motivation, school success, education orientation, future plans
• communication with fellow students, teachers
• bullying, problems with classmates etc.
3. Leisure-time
• Hobbies, music, sports, culture,
• Substance experiments/use
• “I’ve got nothing to do”, motivation to pick up and carry some activities
• Health (mental/physical), depression, anxiety
25. Development
Training and education
- National online youth work training twice a year
- Topic-trainings via VoIP-connection
- Seminars and conferences
- Co-operation with main applied sciences universities
Publications
- blog on The Finnish Youth Research Society's page
- online youth work manuals - link
- study book will be published in spring 2011
Research
- Two user group surveys per year
- Workers fill a surveys after every working hour and private conversation
- Involved with The Finnish Youth Research Society's research
26. Requirements for Workers
Embracing of the new working environment
•Perceiving internet as a structure, space, rules, cultures, ethics and
norms
•Some has fluent internet skills, some start to practise
•Differences of techniques
•Differences in communication
•Comparing to traditional communication and discussion:
•Adopt new words and new ways to communicate
•Intensity and distance
•Considering the physical work surroundings
•Different organisation cultures and attitudes towards internet and
online youth work
•Ergonomics
•Work safety issues
27. Discoveries
Principle to be available, not squeezing in
•Stability of contact, regularity and trustworthiness very
important
•Communication online is very intense and rich
•It takes time and resources, just like anything else human
relation work
•Online tools offer low threshold to make contact and to
discuss different topics
30. Opening times
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
IRC-Gallery 18:00-21:00 18:00-21:00 19:00-22:00 19:00-22:00
Habbo Hotel 17:00-20:30 17:00-20:30 17:00-20:30 17:00-20:30
Netari-TV 18:00-19:00
Facebook 18:00-21:00 18:00-21:00
Demi.fi 17:30-21:00
Netari is open totally 36,5 hours in a week
31. Habbo Hotel
• Habbo is based in 2000, localised
versions in 32 countries
• 13 000 000 unique visitors per
month world wide, Finland and UK
most active countries.
• Basically 2D-avatar chat with most
of web 2.0 tools such as IM,
tagging, groups, games, user
generated content, sharing and
modding of it etc.
• Open on Monday, Wednesday,
Thursday and Friday between
17.00-20.30
• Average age of visitors is approx.
12 years, in Netari-room 13 years
32. IRC-Galleria
• IRC-Gallery was established in
2001 by users of Internet Relay
Chat aka IRC
• App. 500 000 users
• Average age of users is 20,64
years, Netari focuses on teens
from 15 to 18 years of age
• Basic SNS-structure, Profile,
friends, communication, photo-
gallery, commenting and diary etc.
• Netari-chats opens on mondays,
thursdays between 18.00-21.00
and on fridays and saturdays
between 19.00-22.00
34. Web-nurses
• Chatting with teenagers
in IRC-Galleria, Habbo
Hotel, Demi.fi and
Facebook
• Answering to questions
on a community-page in
IRC-Galleria
• Producing material to
other workers
35. Netari-TV
• Netari-tv started as cooperation
pilot between Netari.fi and
Finland's national public service
broadcasting company YLE
• Netari-tv combines elements of
web-tv, chatting and interactivity
between watchers, chatters,
host and visitors of the show
• Aims of Netari-tv is to provide
low threshold possibilities to
participate to netari-tv´s
broadcasts in many way
36. Demi.fi
• Will star autumn 2010
• Targeted to teenage girls
• 50 000 weekly users
• Youthworkers and
nurses hosts theme
discussions weekly
• Gallups, polls, etc
37. Facebook - NetariVille
• Will start autumn 2010
• Competitions, polls, quiz,
activities
• Chat two times a week;
youthworkers, nurses,
social workers
• Developed constantly
• User have ability to share
their photos, videos, etc.
39. Twitter
Twitter is a social networking and
microblogging service that enables
its users to send and read
messages known as tweets.
Tweets are text-based posts of up
to 140 characters displayed on the
author's profile page and delivered
to the author's subscribers who
are known as followers.
Netari uses Twitter to share content
with others and to communicate with
reference groups.
40.
41. Delicious
Delicious uses a non-hierarchical
classification system in which
users can tag each of their
bookmarks with freely chosen
index terms. A combined view of
everyone's bookmarks with a
given tag is available
Netari uses Delicious to share links
with youth. Links are shown as tag-
cloud on Netari’s homepage. Links
are also shown on various
operational environment.
43. Participation....
80-19-1 Rule
80% of users are passive
19% of users produce content
1% of users produce most of the content
44.
45.
46. Thank you!
You will find this
presentation from:
www.slideshare.com/netari
Presentation by: Marcus Lundqvist
Some of the slides Tero Huttunen
Pictures from: www.sxc.hu
