Presentation about social media and Netari.fi -project.

1. 15.09.2010
Online youth work
eCitizen II, Tampere
Marcus Lundqvist
Project planner
netari.fi
marcus.lundqvist@hel.fi

2. ”We don´t have a choice on
whether we do social media,
the question is how well we do it”
Erik Qualman

3. Agenda
WHY?
l media
Socia
To ols
eta ri
N

4. Why should we do ANY
work at all in Internet

5. We have all the possibilities that
we can imagine

6. And all
the people
who we
want to
reach

7. year 2009, Finland
Internet usage
100
75
50
25
16-24 25-34
35-44 45-54 0
55-64
65-74
Everybody
Source: http://www.tilastokeskus.fi/til/sutivi/index.html

8. year 2009, Finland
Frequency
0 10 20 30 40 50 60 70 80 90 100
16-24
25-34
34-44
45-54
55-65
65-74
Daily Weekly Less frequently

9. Agenda
WHY?
l media
Socia
To ols
eta ri
N

10. Sharing ideas and achievements

11. Conversation, communication and listening

12. Networking, new and old contacts

13. Participation

14. Do we really do something?
Or do we
just think
that we are
doing
something
http://geekandpoke.typepad.com/

15. Future of social media?
More Less
New social tools and sites Privacy
Single Destination
Content
Websites
Collaboration Full control of content
Social Connection One Way connection
Customer filtered content Full of information

16. Basically it´s really simple
When we talk about social media
in professional way

17. Be present
&
Communicate

18. Agenda
WHY?
l media
Socia
To ols
eta ri
N

19. More than 500M active
users
Average time spent in
Facebook: 55 minutes
1 900 000 users in
Finland
http://geekandpoke.typepad.com/

21. User in Finland
source: http://www.facebakers.com/countries-with-facebook/FI/

22. 10%
2%
4% Age groups, Finland
7% September 2010
9%
13-15 (10%)
16-17 (7%)
18-24 (23%
16% 25-34 (29%)
35-44 (16%)
45-54 (9%)
23% 55-64 (4%)
65+ (2%)
29% Lähde: http://www.facebakers.com/countries-with-facebook/FI/

23. Age groups, Finland
September 2010

24. Registered users
105 779 710
2006 2007 2008 2009 2010

25. 55 000 000
Tweets a day

26. 13 Hours
The amount of video
uploaded to Youtube every
minute

27. 412 years
The length of
time it would
take to watch
every Youtube
video

28. 3 600 000 000
The amount of photos in
Flickr (2009). Thats about 1
photo per every 2 people on
the planet

29. Internet is full of pictures, videos, news,
information, blogs, articles, content...
Because of people using social media, the
content is growing every second
But... because of people using social
media, we can filter the content
much easier.

30. How do we stand out from the mass

31. Should we provide...
tags
twitter feed
RSS-feed
mobile solutions
youtube videos
facebook updates
flickr pictures
transfer resources from
same content in various sites own web sites to social media?

32. Do we wait for people to find us...
...or do we find them?

33. Agenda
WHY?
l media
Socia
To ols
eta ri
N

35. Aims of Netari work
To carry out and develop national youth work performed over
the Internet. The project’s target is to make contact with that
section of youth who spend a large part of their time in various
Internet environments.
Through multi-professional cooperation, the project aims to lower
the threshold for those youths using the facility to seek social and
health services when necessary. The plan is to also bring the
services, through the Netari operation, straight to the Internet
environments popular among young people.

36. Brief history
•Started as a project in 2004
•Project involved 4 capital area cities
•Main goals were to find out how to make contact to teens
online and how to imply youth work methods to online
environments
•Project ended in fall 2007
•Netari.fi was included to governments Development Programme
for Child And Youth Policy
•Since 2008 work has evolved to nationwide, multi-professional
online youth work.

37. Organisation
30 municipalities
80 youth workers
around Finland
11 person team
coordinating and
developing

38. Funding
Ministry of Culture and Education
Ministry of Social Affairs and Health

39. Netari.fi
Multi National
professional coordination
work
30 Cities in
Finland
Web-nurses Web- Police on city
socialworkers of Oulu

40. Multi-professional work
Health Centre of City of Helsinki: 3
professional web-nurses and 1
coordinator
Social services department of City of
Helsinki: 1 Project planner, 1 social
worker, 1 psychiatric nurse
Youth crime unit of Police
department of city of Oulu: police
officer working every Friday evening
online

41. Discussion
Main discussion topics are within few main categories:
1. Family/Home
Relationships within family, with parents, siblings, relatives
Problems with communication, substance abuse, domestic abuse
Separation from home
2. School/Studies/Education
study motivation, school success, education orientation, future plans
communication with fellow students, teachers
bullying, problems with classmates etc.
3. Leisure-time
Hobbies, music, sports, culture,
Substance experiments/use
“I’ve got nothing to do”, motivation to pick up and carry some activities
Health (mental/physical), depression, anxiety

42. Development
Training and education
- National online youth work training twice a year
- Topic-trainings via VoIP-connection
- Seminars and conferences
- Co-operation with main applied sciences universities
Publications
- blog on The Finnish Youth Research Society's page
- online youth work manuals - link
- study book will be published in spring 2011
Research
- Two user group surveys per year
- Workers fill a surveys after every working hour and private conversation
- Involved with The Finnish Youth Research Society's research

43. Environments

44. Netari visitors
Visitors
Discussions
200 000
159 000
160 000
120 000
120 000
80 000
55 000
40 000
6 500 10 000 18 000
0
2007 2008 2009

45. Opening times
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
IRC-Gallery 18:00-21:00 18:00-21:00 19:00-22:00 19:00-22:00
Habbo Hotel 17:00-20:30 17:00-20:30 17:00-20:30 17:00-20:30
Netari-TV 18:00-19:00
NetariVille 18:00-21:00 18:00-21:00
Demi.fi 17:30-21:00

46. •Habbo is based in 2000,
localised versions in 32
countries
•13 000 000 unique visitors per
month world wide, Finland and
UK most active countries.
•Basically 2D-avatar chat with
most of web 2.0 tools such as
IM, tagging, groups, games, user
generated content, sharing and
modding of it etc.
•Open on Monday, Wednesday,
Thursday and Friday between
17.00-20.30
•Average age of visitors is
approx. 12 years, in Netari-room
13 years

47. •IRC-Gallery was established in
2001 by users of Internet Relay
Chat aka IRC
•App. 460 000 users
•Average age of users is 21,64
years, Netari focuses on teens
from 15 to 18 years of age
•Basic SNS-structure, Profile,
friends, communication, photo-
gallery, commenting and blogs etc.
•Netari-chats are open on mondays
and thursdays between
18.00-21.00 and on fridays and
saturdays between 19.00-22.00

48. Netari-TV
• Netari-tv started as
cooperation pilot between
Netari.fi and Finland's
national public service
broadcasting company YLE
• Netari-tv combines
elements of web-tv, chatting
and interactivity between
watchers, chatters, host and
visitors of the show
• Aims of Netari-tv is to
provide low threshold
possibilities to participate to
netari-tv´s broadcasts in
many way

49. •Targeted to teenage girls
•50 000 weekly users in
Demi.fi
•Netari started to work in
Demi on autumn 2010
•Open on wednesday
17:30-21:00
•Youth workers and
nurses hosts theme
discussions weekly

50. •NetariVille was opened
autumn 2010
•Competitions, polls,
quiz, activities
•Chat two times a week;
youth workers
•Developed constantly
•User has ability to share
their photos, videos, etc.

51. Web nurses
• Chatting with teenagers
in IRC-Galleria, Habbo
Hotel and Demi.fi
• Answering to questions
on a community-page in
IRC-Galleria
• Producing material to
other workers

52. Working together

53. Metro map

54. Services linked together

55. You can find this presentation from:
www.slideshare.com/netari