SEO 2.0 from Netpeak

Why does the business order SEO service?
Business orders SEO service to earn more money.
Business is never against paying some money to get more money.

What product does the business get when it orders SEO
service in the agency?
All agencies, no matter what experience they have, offer various products within SEO
service. All these products mostly have the same name – SEO or site promotion. But
products differ in their goals, in the way they are performed and in the list of works done.
!
Netpeak, regardless of the payment plan, offers [SEO 2.0] product, which is unique for
the market and matches search engines recommendations and their development
strategies.

Which SEO-products are there in the market?
To diﬀerentiate SEO-products, we'll divide them into two groups:
!
1. [SEO of the past].
2. [SEO of the present].
!
Products of [SEO of the past] are still very popular in the market. Let's have a look at the
main diﬀerences between these two products.

What does the agency that oﬀers [SEO of the past]
product do to the client's site for achieving the goal?
The goal of agency which oﬀers [SEO of the past] product is to improve site's
positions by the predetermined queries.

Why can't we work with a goal like “improving site's
positions by the predetermined queries”?
To answer this question, it is enough to know the search engines' position:

What does the agency that offers [SEO of the present]
product do to the client's site for achieving the goal?
Agency that offers [SEO of the present] product improves visibility* of the site for
search engines for niches which it really fits by users' opinion and by search engines
algorithm.
*Site's visibility is an index that is proportional to the number and the popularity of keywords by which site can be found in search engines. So, the more site queries is in
the top and the more popular are these queries, the higher is the site's visibility.
This numerical or percentage index doesn't have any special value, but it helps to combine sites that are competitors.

For whom are the works within [SEO of the past] and
[SEO of the present] done?
[SEO of the past] mostly cares about search engine robots. The comfort of using the
site and it's usefulness become less important.
!
[SEO of the present] makes all works done with the user in mind. In the same time,
search engines' recommendations are always implemented if it is possible.

Which actions does the [SEO of the past] product
include?
1. Selecting several search queries.
2. Writing SEO-text with these phrases.
3. Making some light internal optimization at the site.
4. Making automatic external optimization i.e. buying links.

1. Deep project’s keywords analysis: it's inﬂuence on the site's structure, creating new
landing pages for narrow groups of search queries.
2. Technical audit of the site.
3. Working with content factors:
3.1. Giving the direction vector to the content department.
3.2. Increasing target pages' relevance to search queries.
Which actions does the [SEO of the present] product
include?

include?
4. Controlling the technical problems on the site and ﬁxing them.
5. CRO (Conversion Rate Optimization).
6. Organic linkbuilding.
7. External backlinks audit.
8. Working with commercial factors. Adding all markers that search engines take into
consideration.

9. Working with behavioral factors.
10. Working with social factors – social signals.
11. Giving the direction vector to the project's marketer or business owner from the
point of view of site's development.
12. Analyzing through web-analytics system and chosen KPI and ROI.
include?

What is [SEO 2.0]?
[SEO 2.0] is a unique Netpeak's product.
!
[SEO 2.0] = [SEO of the present] + [Additional Netpeak's values]
!
[Additional Netpeak's values] = [Uniﬁed actions for sales increasing] + [Increasing the
comfort of work for a client] + [Netpeak brand]

2. [Uniﬁed actions for sales increasing] are:
[Unified actions for sales increasing] are 100% tested “box practices” of improving
client's business.
!
We are “packing in the box” the most successful practices which then are “unwrapped” in
client's business.
!
For example, within [SEO 2.0] product our specialists
oﬀer comprehensive information for organizing
copywriting department at client's company.

3. [Increasing the comfort of work for a client] is:

[Netpeak brand] is all the principles we were developing since 2006 and that became
essential features of our services:
1. ROI-orientation.
2. Modern optimized work organization.
3. Smoothly running business processes.
4. Automation.
5. Experience.
6. Сlarity.
7. Synergy of specialists.
8. Constant specialists education.
9. Scale eﬀect.
10. System approach.
[Netpeak brand] is an internet-marketing for business.
4. [Netpeak brand] is:

[SEO 2.0]
is the only one right product
at the SEO-services market

Netpeak doesn't make SEO.
Netpeak makes [SEO 2.0].
[SEO 2.0]

[SEO of the past]
vs
[SEO of the present]
in details

Evolution of SEO
[SEO of the past] [SEO of the present]

[SEO of the past]
Optimization
Links
SEO-texts
Positions

•removal of content duplicates
•improving the content relevance
•ﬁxing the conspicuous technical mistakes
[SEO of the past]
Optimization

•exact matches in temporary links
•exact matches in permanent links
•diluting anchor text
•preferring temporary links
Links
[SEO of the past]

1. Unreadable:
All texts are written for search robots. Comfort of reading doesn't play any role in this
case.
!
2. Texts don't bring any useful information:
The main goal of such texts is to have keywords inside. Such texts don't answer any of
users' questions and are characterized by total vacuity.
SEO-texts
[SEO of the past]

Text for search engines robots:
SEO-texts
[SEO of the past]

1. Working on positions in TOP-10 of search results.
2. Working with limited keywords list, that is unnatural.
3. The main KPI is positions.
Conclusions of promotion success are based on constant positions tracking, where:
•TOP-1 – excellent
•TOP-3 – good
•TOP-10 – OK
•> TOP-10 – bad
•> TOP-50 – very bad
Positions
[SEO of the past]

Optitmization+
Organic linkbuilding
Content+
KPI, ROI
Semantics+
Technical control of mistakes
CRO
External audit
Commercial factors
Behavioral factors
Social signals
Cooperative work (client+agency)

There is much more work on internal optimization. It’s importance for successful ROI
growth has visibly increased.
!
Within [SEO of the present], unlike [SEO of the past], it is not enough to complete
basic tasks inside the site and put all hopes in external factors (links).
Optimization+

Besides the basic optimization from [SEO of the past], technical audit within
[SEO of the present] includes the next list of works:
Optimization+

Going from exact matches to natural references:

Links+

Spending on links in SEO graph
Spending on organic linkbuilding graphSpending on bought links graph
[SEO of the past]
[SEO of the past]

Level up for informativity and text
organization for readers:
Content+

Text not for search robots but for humans:
Content+

Increasing the relevance of target pages to search queries:
Content+
Fair BearWood
When page's relevance is
increased, we make it clear
that page is about trading
exhibition but not about
being just honest.
that page is about forest
but not about the material.
that page is about animal
but not about carrying
something.

Giving the direction vector to the content department:
Content+
+

Spending on creating content in SEO graph:
Content+
[SEO of the past]

1. Setting the automatic tracking of standard KPI for internet projects and individual KPI
for each speciﬁc feature of the project.
!
2. Accurate, strategically planned work for increasing certain KPI.
KPI, ROI

Goals evolution:
From positions in [SEO of the past] To sales in [SEO of the present]
KPI, ROI

Web-analytics:
1. Finding out the most eﬀective channels of traﬃc attraction.
2. Tracking the assisted conversions.
3. Tracking the behavioral factors with a help of heat maps.
4. Analyzing social signals.
5. Analyzing the audience that comes throw mobile devices.
6. E-commerce analysis.
KPI, ROI

Detailed project’s keywords list analysis:
1. Inﬂuence on site's structure.
2. Creating new landing pages for narrow groups of search queries.
Semantics+

Noticeable growth of promoted keywords.
From dozens of keywords to thousands and tens of thousands.
Semantics+

Within [SEO of the present] various target pages indexes are controlled automatically.
Incorrect work or inoperability of such pages can bring down site's visibility in search
engines because of:
!
1. Changing or deleting meta data of target pages.
2. Deleting the target pages.
3. Closing from indexation the target pages that should be opened.
4. Control of target pages headings overoptimization.
5. Control of target pages removal from search engines' index.
6. Control of site's availability.
7. Control of dozens other small mistakes on target pages that inﬂuence of project's
visibility in search engines.
Technical mistakes control

CRO - conversion rate optimization
!
Every step that user makes on the site can increase business income.
To make it real, we should work on conversion optimization.
!
Within [SEO of the present] diﬀerent works are done to increase conversion rate.
!
For example:
1. Optimizing landing pages for humans.
2. Analyzing users' behavior.
3. Interlinking to recommended goods for increasing sales.
CRO

1. Determining the external links quality of internet project in general.
2. Determining that part of external links that project needs to get rid of.
3. Determining link strategies of competitors and ﬁnding out the most eﬀective of
them.
4. Creating a strategy of work with external factors of analyzed project, based on this
information.
5. Removing search engine penalties if they were used for analyzed project.
External factors audit

1. Analyzing and determining commercial part of search queries and creating
appropriate promotion strategy.
2. Determining and improving internal optimization factors that aﬀect on commercial
ranking.
3. Improving goods' descriptions.
4. Forming the recommendations for new groups and categories of goods.
5. Improving and completing the information needed for e-commerce projects.
6. Increasing brand's popularity.
7. Goods analytics: recommendations for sorting goods in categories, searching similar
goods algorithms.
Commercial factors

Work on behavioral factors:
Behavioral factors

Analyzing, developing and optimization the site's structure:
Behavioral factors

!
1. Spreading the information via social networks:
•Google+
•Facebook Share
•and others
2. Evaluating content on social networks:
•Google+
•Facebook Like
•and others
Social signals

Ordering [SEO of the present], client
should be ready for serious work from his
side. Client should be ready that agency
specialists will push tasks on client's
internet project development.
!
Products like [SEO of the present] also
mean that company's internet marketer (or
business owner) of the project will get the
direction vector for developing the site.

Business owner must optimize business processes for getting the
maximum eﬀect from [SEO of the present].

Initiative evolution:
!
In [SEO of the past] autonomous work was possible.
!
In [SEO of the present] client's active involvement is required.
!
There won't be any results without the initiative from the agency and the involvement from the client.

Why enthusiasm from agency is important for SEO?
!
Simple SEO-consulting in most of cases is useless as there works gym syndrome: client
understands the need to develop a business but when it comes to doing something by
himself, the enthusiasm can disappear.
!
Client can possibly continue paying monthly, and SEO-specialist will try to do works that
don't require client's participation, but effectiveness of such work will be low.
!
Those who want to offer good SEO-product should behave like coach in the gym: not only
telling client what to do but also controlling the fulfillment of all the recommendations.
[SEO 2.0] is a SEO-product with enthusiasm.

Time needed to get ﬁrst promotion results

[SEO 2.0] is Netpeak's main product.
!
[SEO 2.0] includes [SEO of the present],
but includes much more.

[SEO 2.0] = [SEO of the present] +
[Uniﬁed actions for sales increasing] +
[Increasing the comfort of work for a
client] + [Netpeak brand]

How have we come to [SEO 2.0]?

[SEO 2.0] product wouldn't have appeared without SEO-analytics department and search
engine algorithms studying.
!
For example, our specialists created next services:
1. Service that compares texts similarity basing on their niches.
2. Determining the level of commercial component of key phrase.
3. Algorithm for classifying pages (shop (card, catalog or informational) or only
informational).
4. Service for finding words that would define the good or service.
5. Checking factors that influence on text relevancy.
From magic and shamanism to the scientific approach

[Uniﬁed actions for sales increasing]
1. Hidden guerilla marketing.
2. Standardized personalized trigger mailing.
3. Organizing work of copywriting department on client's side.
4. Tools for e-commerce.
5. Tools for lead generation.

Using Private dashboard Netpeak clients
can get all the current information about
works on the project, can see reports
and get access to diﬀerent statistic
information they need.
!
The main goal of Private dashboard is
to give clients possibility to track
KPI (Key Performance Indicators)
and get comments from specialists
with information of current works on
the project.
Private dashboard for Netpeak client
[Increasing the comfort of work for a client]

All the promotion work is focused on receiving income, but not for achieving the
insigniﬁcant indicators.
[Netpeak brand] – ROI-orientation

1. Thought-out multifactorial system of specialists stimulation.
2. Internal standards system that helps to prevent promotion mistakes based on human
factor.
3. Proprietary Project Management Panel, that has no analogues.
4. All the information about the project is gathered in one place. Specialist doesn't waste
time for searching the necessary information.
5. Task-manager Planﬁx.
6. The project time is used with maximum eﬀectiveness for achieving the expected
results.
7. Additional control of specialists time spends (Yaware system).
[Netpeak brand] – modern optimized work organization

Netpeak's additional values: our clients

Netpeak's additional values: our company on ratings

Netpeak's additional values: certiﬁcation

1. Using the technologies helps to considerably improve the SEO-promotion results and
reduce extra spends for business.
2. All of our internal developments help to effectively work on result without doing any
monotonous actions for each project.
3. Monitoring systems allow to quickly react the mistakes, that makes possible the
operational fix of the critical errors in internet project:
3.1. Control of technical mistakes on target pages.
3.2. Control of domain's operability and premature notice about necessity of its
prolongation.
3.3. Control of images optimization.
3.4. Control of correctness of YML-file for online-stores.
3.5. Control of Google manual penalties presence.
[Netpeak brand] - automation

[SEO 2.0] tools – Netpeak’s development.
Netpeak Auditka
Analysis of internal SEO optimization
of the site.
Siberia
Automation of SEO promotion.
IfTheyCall
Tracking phone calls
using promo codes method.
LTV-calculator
Evaluating of future income.
[Netpeak brand] – automation

[SEO 2.0] tools – Netpeak’s development.
Netpeak Spider
Determining sites' positions
in search engines.
Netpeak Cheker
Mass analysis and comparison
of the websites.
Netpeak SERPer
Deep analysis of internal
SEO-optimization.
Kamasutra
Automatic determination of site's
visibility in search engines.

Several scripts for improving the internal optimization:

1. Our experience helps us to eﬀectively achieve the results for businesses of all sizes.
2. The experience that we accumulated while working with foreign projects helps us to
achieve the results for businesses all over the world.
3. The experience of working with big projects and almost with any existing niche allows
us to deal with tasks of all levels of diﬃculty.
[Netpeak brand] – experience

1. To achieve the maximum results for business we can always engage additional
specialists for working on the project.
2. To achieve the maximum results, for big projects we create separate departments
which include diﬀerent specializations specialists.
3. Constant educational events with regular attestations create the highest class
specialists.
[Netpeak brand] – specialists synergy

1. Internal closed forum for knowledge exchange.
2. Weekly SEO “PechaKuchas”, experience exchange between specialists, studying the
cases.
3. Thematic workshops and conferences attendance.
4. Netpeak educational center and specialists attestation for increasing the skills level.
[Netpeak brand] – constant education of specialists

We have the information data about 15 millions of domains in RU, UA, KZ and BG segment.
We can see 5 millions of search queries and 95 millions of search tips.
Only Google knows more than we do.
[Netpeak brand] – scale eﬀect

1. Internal services development department – designs services and apps that automate
or make some work of SEO specialists possible.
2. Web-development department – SEO audits integration to the clients' internet
projects.
3. Linkbuilding and guerrilla marketing department – responsible for organic linkbuilding
and guerrilla marketing.
4. Copywriting department – responsible for writing texts for target pages of promoted
project and for creating copywriting department on client's side.
5. SEO analytics and technologies department – tracks trends in site promotion and
develops new technologies.
6. Customer SEO department – the heart of department: specialists who are responsible
for works on client's internet projects.
[Netpeak brand] – systematic approach

Thank you for your attention!
World
netpeak.net
USA
netpeak.us
United Kingdom
netpeak.co.uk

SEO 2.0 from Netpeak

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