The key discussion is on how to maximize Microsoft Enterprise Search with Office 365 and SharePoint hybrid deployments. It covers topics in the architecture, design, deployment and testing of these type of solutions. Learn from our experiences on implementing best practices and avoid common mistakes.

1. Welcome Everyone!
Thank you for joining us as we explore
Developing an Effective Search Strategy for Office 365
and Hybrid Deployments
Netwoven Confidential & Proprietary Information
SharePoint Online and Hybrid Search Strategy

2. How to Ask Questions
• Webinar content will last for 50 minutes followed by
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• If you have a question or an issue:
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• If you have a question that does not get
addressed, we will post answers in our
Netwoven blog or contact us via email .
SharePoint Online and Hybrid Search Strategy
Walt De Petris

3. Who is Netwoven
Netwoven is a solution consulting firm serving large & mid-size enterprises
We were founded in 2001 by former Microsoft executives
Top domain experts from multiple industries
and technology firms like Microsoft, Accenture, Oracle & Intel
U.S. headquartered company with global development center
Save the Children

4. Netwoven Services
Customers
TECHNOLOGY
SOLUTION
CONSULTING
• Office365 Architecture, Planning and
Implementation
• Migration Services from earlier
versions SharePoint or similar systems
• Social and Search based solutions
• Enterprise Content Management
• Web, Intranet & Collaboration Sites
• Big Data Management& Visualization
• Integrated Digital Marketing
• Platform Managed Services

5. About BA Insight




6. 6
BA Insight Knowledge Integration Platform
Access to all enterprise content
• Secure connectivity to a wide variety of systems
High quality, consistent metadata
• Automated classification and metadata generation
Remarkable search user experience
• Content visualization, presentation, and interaction
Search-Driven Applications
Knowledge
Center
Help
Desk Intranet Portal
Product
Catalog
Knowledge
Integration
Platform
User Experience
Engine
Content Intelligence
Engine
Content Connectivity
Engine

7. Early Registration Prize Winner!!
Kinect for Xbox 360
All attendees
who registered before
Feb 5th, 2014 are eligible!
And the Winner is….

8. Microsoft’s go-to ISV for
Enterprise Search
Focused on Search and
SharePoint since 2004
Longtime
Search Nerd
• CTO, BA Insight
• Senior PM, Microsoft
• VP, FAST
• SVP, LingoMotors
Jeff Fried
Passionate About
• Search
• SharePoint
• Search-driven
applications
Technet Column
“A View from the
Crawlspace”
Blog:
DoMoreWithSearch.com

9. Drew Sutton
• Principal Consultant at Netwoven
• Enterprise Content Management and
System Architecture Expert
• Leads the Office 365 and Enterprise
Content Management Practice at Netwoven
• Worked for clients like Federal Reserve Bank,
VMware, and Stanford Management Company
• Served both Fortune 1000 & mid market clients
as an IT strategist
• Has worked with SharePoint since 2003 release
• Extensive knowledge in Search, Workflow, ECM, Branding, Custom
Solutions and Enterprise Architecture

10. Today’s Agenda
• How are people moving to the cloud?
– Market Trends
– Patterns of Adoption
• Search and Hybrid Cloud
– Techniques for Unified View
– Mechanisms with SharePoint 2013
• How to Succeed
– Strategy
– Examples
• Wrap-Up
• Expert Panel Q&A

11. How are people adopting cloud services?
39% of organizations are implementing or
maintaining a cloud solution
Only 8% plan a full deployment in the
Office 365 cloud, but an additional 26%
will move to a hybrid cloud, on-premises
deployment
Source: SharePoint Enters Its Awkward Teenage Years, Forrester.
Source: CDW Cloud Report

12. Hybrid Cloud Adoption - “Cloud on your terms”
Why Hybrid?
• Flexibility
• On-Premises customization
• Significant footprint in Remote
locations
• Regulatory reasons
• Manageability
On-Premises

13. Hybrid Cloud Adoption Patterns – O365
Search bridges the silos created by cloud adoption ->
Adopting Hybrid Cloud is a search project
Split User Split Workload
An organization splitting
users within a workload
(Exchange or
SharePoint) between
On-Premises and Online
Users on any of the
workloads (Exchange,
SharePoint or Lync) in
the cloud while using
other workloads On-
Premises
1 of every 4 EPG customers is licensed for O365,
will be 1 of every 3 by June 2014, adopting in two patterns:
Across O365:
• Exchange
• Lync
• Yammer
• OneDrive
• SharePoint
Within SharePoint:
• Mysites
• TeamSites
• Extranet
• Intranet
• Focused Sites
• Services Farms

14. Hybrid Search

15. Mechanisms: Index versus Federate
– Control relevance and navigation
– Control how often the index is updated
– Control what metadata is crawled
– Support content processing/enrichment
– Ensure speed of response
– Control the load on the source system
Advantages of crawling content Advantages of federating queries
– Get at content that you can’t crawl
– No additional capacity requirements
for the content index
– Large Crawl processes do not absorb
Bandwidth

16. SharePoint 2013 Search Architecture
Notes:
Cannot crawl external content from O365
CEWS not available from O365

17. Knowledge Integration Platform - Indexing Connectors
Metadata
Enrichment
Change Log
Security
Mapping
Search
Optimized API
Targets
Unified Search Index

18. New Mechanisms in SharePoint 2013: Result Sources
Notes:
No interleaving of results from sources (result blocks)
Refiners from one source only
Limited relevance control
Promoted Result
(Visual Best Bet)
Office 365
Results Block
Promoted Result
(Best Bet)
Search Core Results
Scopes and Federated Search in SharePoint 2010 are
now known as “Result Sources” in SharePoint 2013

19. Combines refiners
(adding ones with
the same values)
Creates new source
refiner on the fly




Interleaves result sets
across sources by
relevance order
Knowledge Integration Platform
Federate Across Search Engines

20. Windows Azure
Active Directory
User
On-Premises Identity
Ex: DomainAlice
Federation
AD
Non-AD
(LDAP)
Directory
Synchronization
Single identity and sign-on for on-
premises and office 365 services
Identities mastered on-premises with
single point of management
Directory synchronization to synchronize
directory objects into Office 365
Secure Token based authentication
Office 365 Identity Management

21. Recap: Mechanisms for Hybrid Search
• Indexing
• Crawl content from an on-premise search farm
• Uses BA Insight O365 Connector
(Can’t crawl O365 with OOB SharePoint Connector)
+ Provides uniform content processing, relevance, and latency
– Requires higher bandwidth and footprint
• Federation
• Send queries to multiple search instances and combine the results
• Can use OOB Remote Result Sources OR
• Can use BA Insight Federator (interleaving)
+ Lower bandwidth, small footprint, sometimes the only way possible
– Only as good as the weakest link (no content enrichment in O365)
• Can support cross-version hybrid scenarios (SP2010 on-prem, SP2013 in cloud)
• BA Insight product must be installed on-premise
• Federation requires one SP2013 server on-premise
• Federator can be installed on SP2013 server or SP2010 server

22. How To Succeed!
• Plan and define your strategy
– Understand and select the correct Pattern of Adoption
– Understand and select the correct Implementation option/s
• Take advantage of your move
• Ready your team for the change before you execute
• Continually coach your users
• Continually analyze, gather feedback and tune your search service and
index

23. Strategy Workshop
• Successful search implementations begin with the definition of a strategy
• Understand your organization’s current pattern of adoption
• Does it make sense to change that pattern of adoption?
– Factors to weigh:
• Licensing and Operations Costs
• Complexity and amount of on-prem content and
customizations
• Unified View of external content required?
• Team readiness for change
• Feature Requirements – Content Enrichment, External
Access, Advanced WCM, etc.
• Must you combine patterns of adoption?

24. Patterns of Adoptions – Weighing your Options
• Each Pattern of Adoption come with features and limitations – ask the
key questions to ensure you have adopted in a manner that works:
Situation All Cloud Hybrid – Split
Workload
Hybrid –
Split User
Content Enrichment Required X X
Longitude Preview or other Server Side Search Enhancement X X
Overburdened Infrastructure Team X
Simple and Predictable Operation Costs X
Workload Specific Compliance Rules X
Function Specific Compliance Rules X
Unified View of External Content required X* X* X*

25. Creating a Unified View
• Content exists in many places
• Each scenario has unique security, bandwidth, feature and operational
challenges
Content
On-Prem O365
SearchIndex
On-Prem
Crawl On-Prem from On-Prem Crawl O365 from On-Prem
O365
Crawl On-Prem from O365 Crawl O365 from O365
Multiple Federate across On-Prem and O365

26. Creating a Unified View - Continued
One Objective:
• To securely unify search & information access across hybrid on-premises
and Office 365 environments
Four solutions… pick the one or combination you need to meet your
needs:
SOLUTION #2 SOLUTION #3 SOLUTION #4SOLUTION #1

27. Solution #1 ( All Cloud) - Crawl O365 from O365
• Simple to Maintain
– Single Index in O365
– Single Search Service to Administer
• Bandwidth
– Crawl load is within O365 Data Centers
• Security and Operations
– Homogenous
– No need to support service traffic through firewall
• Features
– Index can only hold O365 Data, no Connectors to index other data
– No Content Enrichment
– Unified View via Result Sources doesn’t offer result interleaving
– Data Residency may be of concern

28. Solution #2 - Crawl O365 from On-Prem (Single Index)
• Hybrid scenario
– Single Index On-Prem, anchored by On-Prem LoB systems
– Single Tenant, fully owned search system (Including FAST).
• Bandwidth usually manageable; audit recommended
– Crawl scheduling and Crawl times
– SLA from the provider is important
• Security and Operations
– None if within network
• Features
– Single Index with unified relevancy
– Supports use of Custom Search Connectors to index other LOB and external data
– Content Enrichment, Entity Extraction, Auto-Classification and other advanced
search workloads supported

29. Federate O365 and On-Prem (Split Index)
• Hybrid scenario
– Split Index - Index On-Prem and Index in Office 365
• Bandwidth
– Crawl load is split and isolated while Search query load hits both environments
– Preferred approach when adequate bandwidth is a potential concern (audit
recommended)
• Security
– Security trimming is performed at query time on results from both indices and
depends on federated security
• 2 Options for serving results
– Search Center On-Prem
– Search Center in SharePoint Online
• Features
– Unified Search Presentation without requiring central index
– Supports data privacy & regulatory compliance objectives (e.g. adherence to EU Data
Privacy Directive; avoidance of Patriot Act exposure)

30. Solution #3– Split Index, On-Prem Search Center
• Security and Operations
– No need to expose On-Prem Search Service or SharePoint sites
• Features
– On-Prem Custom Web Parts are supported (Longitude Preview), but only from On-Prem indexed
content
– Refiners show metadata but only from On-Prem indexed content
– Federated data shown in a unified view, however interleaving is not a readily supported option
• Recommended when wanting to integrate O365 content into your knowledge workers’
existing Search Center (whether SP 2010 or 2013)
(2013) (2013)
On-Premise SharePoint
2010 or 2013 Search
Center
(2010 or 2013
with BA Insight Federator)
Value add with BA-Insight Federator:
• Results can be interleaved with weights by results
source
• Refiners show metadata from all result sources
• Custom web parts and UI components can be
shown for all results
• Federator’s extensible Query & Result Pipelines
allows for custom logic to be implementing when
federating
(2013) (2013)
On-Premise SharePoint
2010 or 2013 Search
Center

31. Solution #4– Split Index, SP Online Search Center
• Security and Operations
– Must expose Search Service via Reverse Proxy
• Features
– Cannot use On-Prem Custom Web Parts (Longitude Preview)
– Refiners show metadata but only from O365 indexed content
– Federated data shown in a unified view, however interleaving is not a readily supported
option
• Recommended if Office 365 is used as the main content source and features
required match
(2013 with BA Insight Federator)(2013) (2010 or 2013)(2013)(Wave 15)
Value add with BA-Insight Federator:
• Provide results from multiple on -
prem search services in a single
result block

32. Patterns Of Adoption Recap
• Predominant Hybrid Scenarios
– Solution #1 – All Cloud
– Solution #2 – Crawling Cloud from On-Prem
– Solution #3 – Federating with On-Prem Search Center
• Let’s take a look at some real world examples…

33. Use Case A – All Cloud Search
• Use Case: Contoso has a legacy On-Prem SP 2010 environment
and O365 subscription
– Overloaded Infrastructure Team
– No 3rd Party Extensions in SharePoint On-Prem
– No Advanced Search workload planned
– Small number of custom WF’s supporting Business Process Automation and more
to come
– Savvy Development Team, but not familiar with CSOM, Display Templates, 2013
WF and Apps Model
– SharePoint has organically grown to house a significant amount of content –
some outside of the bounds of the initial planned Information Architecture,
including Training Center

34. All Cloud Search – A Recipe for Success - Planning
• Planning Migration to SharePoint Online
– Search Strategy Planning
– Information Architecture Planning
– Governance Planning
– Migration Planning
• Ready the Dev Team with Fast Track workshop

35. All Cloud Search - A Recipe for Success – Config and UX
• Configuration Components we can work with
– Carefully leverage the pre-defined Managed Properties
– Use Result Types to target and contextualize the content in your UI and
customize Display Templates to keep OWA previews and add Managed
Properties to UI
– Use Query Rules to enhance queries through transformation and
augment the result blocks to best serve the user queries
Refiners:
Search Result Types:

36. Use Case B – Split Workload
• Use Case: Adventure Works has Exchange and Lync in the
cloud and they have a SharePoint 2013 Farm On-prem
– AW Customer Success Team uses Exchange Public Folders and
some Group Mailbox Accounts to gather anonymous feedback
and industry trends
– Customer Success Team also extensively uses SharePoint to
house and collaborate on Content
– Customer Sensitive Data governed by EU Model Clause is stored
in SharePoint
– interleaved Exchange and SharePoint Results are required
– Exchange Content must be preview-able and be enriched with
CRM Data
– Search only required from intranet

37. Split Workload – A Recipe for Success
• Planning
– Search Strategy Planning
• Split-Workload Pattern of Adoption
• Solution #2 - Single Index Implementation
• Ensure Bandwidth availability and Content Freshness requirements are aligned
– Information Architecture and Governance Plan / Review
• Plan for Enrichment of Exchange Data
• Install and Configure BA-Insight Exchange Connector
• Create Content Enrichment Router
• UX and Configuration
– Search Schema, Result Sources, Display Templates, Refiners, etc.

38. Adventure Works On-Prem Search Center

39. Use Case C – Split User
• Use Case: Adventure Works has Exchange, Lync and SharePoint
in the cloud, however they also have a highly customized
Customer 360 Portal in an on-prem SP2013 Farm.
– Collaborative and Published Intranet Content is housed in very well
structured and OOTB Site Collections On-Prem
– High Priority requirement from the C-Team to enable external
collaboration on selected Collaborative areas
– Customer 360 relies heavily on Custom Connector to SFDC content
– Customer 360 depends on some Exchange Mailbox content
– Acme has Huge Volumes of Exchange Content, limited bandwidth to
the internet and a 24 hour team using services and content
– Budget is very limited

40. Split User – A Recipe for Success
• Planning
– Search Strategy Planning
• Split-User + Federation Implementation
– Migrating to SP Online over adding access gateway to intranet
– Federation to isolate crawl load
– On-Prem Custom Connector stays to enrich Customer 360 with SFDC
– On-Prem Search Center Federated SP, Exchange and SP Online Result Sources
– O365 Search Center for just O365 Content – No Reverse Proxy needed
– Information Architecture, Governance and Migration Plan / Review
• Quick IA Clean-up and Planning for Migration
• UX and Configuration

41. Office 365 Portal and Collaboration Search Center

42. Customer 360 Search Portal On-Prem

43. Customer 360 Federated Search Center On-Prem

44. How To Succeed – Key Takeaways
• Invest in defining your Search Strategy – This isn’t easy!
• Pattern of Adoption scopes wider than search … weight the key business
requirements and adjust if needed
• Refine & Combine implementation options to balance investment with
requested features
• Some key extensibility and 3rd party tooling can offer significant
operational and cost savings

45. Recap Today’s Agenda
• How are people moving to the cloud?
– Market Trends
– Patterns of Adoption
• Search and Hybrid Cloud
– Techniques for Unified View
– Mechanisms with SharePoint 2013
• How to Succeed
– Strategy
– Examples
• Wrap-Up
• Expert Panel Q&A

46. 47
Speaking Sessions on Mon, Mar 3
 1:00-1:15pm Partner Theatre (Expo hall C/D)
–
 1:30-2:00pm BCSP Kiosk (SharePoint Pavilion)
–
Join BA Insight at SPC2014
Speaking Sessions on Weds, Mar 5
 12:00-12:30pm BCSP Kiosk (SharePoint Pavilion)
–
 1:45-3:00pm Delphino 4005-4106
–
 3:15-4:30pm Titian 2201-2306
–
Visit us at Booth 1829

47. Special Offer ~ today only
Jump start your search strategy with our expert advice.
48
Search Strategy Session
$5000 value for only $1000
“68% of organization believe they need
a search strategy”
Strategy Context Content
UX
User Experience Metadata
“46% stated their inability to use unstructured data
was impacting decisions”

48. Special Offer ~ today only
Special Offer registration procedure
1. Send an email to info@netwoven.com
2. Enter “Search-2014” in the subject line
3. In the body of your email include your
name and contact information
*Please make sure to include a telephone number
4. A Netwoven team member will contact
you to set up an appointment time and
will forward a Statement of Work for
signature

49. Webinar Prize Winner!!
Microsoft Surface 2
All attendees who registered and
are attending the webinar
today!
And the Winner is….

50. Expert Panel
Jeff
Fried
Chief
Technology
Officer
BA Insight
Matt
Maher
Solutions
Architect
Netwoven
Pankaj
Bose
VP of
Engineering
Netwoven
India
Drew
Sutton
Principal
Consultant
Netwoven

51. Thank you from Netwoven & BA Insight
Thank you for participating.
Follow Netwoven:
Read our Blog: http://netwovenblogs.com/
Visit our website: http://www.netwoven.com/
Follow BA Insight:
Visit our website: http://www.bainsight.com
Read our Blog: http://www.domorewithsearch.com