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Cliff Thomas
Managing Director
Smart+Connected Communities

October 2012



© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   1
October 2012



© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   2
October 2012



© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   3
The World is Changing
    Massive Rebalancing

                                                             Social
                         Economic                          Demographics   Environmental




                                                           Aging
                                                             Shrinking
                                                           Hypergrowth




                                  Rise of the new economic powers
© 2010 Cisco and/or its affiliates. All rights reserved.                           Cisco Confidential   4
Global Technology Trends (2010-)
Impacting Everything – Consumer, Enterprise, Service Provider, etc.


                                                            Social


                                                            Mobile


                                                            Cloud


                                                           Internet of
                                                             Things

                                                           Pervasive
                                                             Video


© 2010 Cisco and/or its affiliates. All rights reserved.                 Cisco Confidential   5
Industrialization of Internet is NOW –
and its Impact is Tremendous… The Internet of Things
Billions (units)

       50



       40                                                  Inflection                    Billion
                                                             point                       Connected
                                                                                         Devices
       30



       20                                                                 25              World
                                                                                        Population

       10                                                          12.5
                                                             6.8          7.2    7.6
          0
                                                             2010         2015   2020   Evolution of
Source: Cisco IBSG white paper “The Internet of Things”, April 2011.
                                                                                        the Internet
© 2010 Cisco and/or its affiliates. All rights reserved.                                           Cisco Confidential   6
October 2012



© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   7
“Smart Things” = Machine to Machine (M2M)
       M2M uses a device (such as a sensor or meter) to capture an event (such as
 temperature, inventory level, etc.), which is relayed through a network (wireless, wired or
   hybrid) to an application (software), that translates the captured event into meaningful
     information (for example, items need to be restocked, pro-actively repaired, etc).
© 2010 Cisco and/or its affiliates. All rights reserved.                           Cisco Confidential   8
Do You Have a “Smart-ification” Strategy?
It Starts With an Information & Communication Technologies (ICT) Strategy




© 2010 Cisco and/or its affiliates. All rights reserved.          Cisco Confidential   9
Smart Cities and Realization of Digital Urban Transformation
is Both a Challenge and an Opportunity




            Visionary                                      Global Open     Smart      Public Private      New
           Leadership                                       Standards    Regulation   Partnerships     Ecosystem




© 2010 Cisco and/or its affiliates. All rights reserved.                                                  Cisco Confidential   10
October 2012



© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   11
Enabling Social, Environmental and Economic Sustainability




                                                 Running a Campus, Village, City, Community, Country,
                                                         the World on Networked Information
                                                           Sustainability Services Delivered by an ICT-based Platform


                                     Social                                  Environmental                        Economic
            Enhanced quality of life                                         Protecting the world              Continuous job and
                 for citizens                                               for future generations              business growth
© 2010 Cisco and/or its affiliates. All rights reserved.                                                                     Cisco Confidential   12
Technology Delivered “as a Service”
Enabled Through a Platform-Centric Approach




                                Big data becomes open data
© 2010 Cisco and/or its affiliates. All rights reserved.     Cisco Confidential   13
Conceptual S+CC Framework
Cisco Advisory Services (Strategic Consulting)

                                                                 S+CC

        Muni                       Building                 Resi      Retail    Office   Institution
       /Public                     Owners                  Tenants   Tenants   Tenants    Owners


                                                                                                       Smart Services Strategy
                 Vertical Value-Added Service Layer
                       (End User Experiences)
                                                                                                       (Optional Roadmap)
                                                                                                       • Tenant Services
                                                                                                       • Phased Services



                                                                                                       Convergence Strategy
                                  Baseline Systems Layer                                               (Required)
                                 (Service Delivery Platform)                                           • Disparate Systems
                                                                                                       • Capitalized Expenditures Efficiency




                                                                                                       Intelligent Network Platform
              Core Foundational Layer                                                                  Strategy (Required)
     (Infrastructure, Network and Connectivity)                                                        • Connectivity/Ubiquity
                                                                                                       • Network as a Service




© 2010 Cisco and/or its affiliates. All rights reserved.                                                                                       Cisco Confidential   14
Financial Modeling
Cisco Advisory Services’ S+CC Framework
                                                           ILLUSTRATIVE




© 2010 Cisco and/or its affiliates. All rights reserved.           Cisco Confidential   15
Can Start With (Simply) “Smartly” Connecting Physical Buildings
Bringing IT Systems and Building Systems Together


                                            Overhead Audio                Elevator Control
                                            Background Music, Paging      Monitoring, Optimization


                                            Audio / Video                 Lighting Control
                                            Meeting Rooms, TV                 Switching, Dimming


                                            Digital Signage            Energy Monitoring
                                            Wayfinding, Interactive             Metering, Trending


                                            Wireless Services               HVAC Controls
                                            Wi-Fi, RFID                   Temperature, Air Quality


                                            Network Access             Video Surveillance
                                            Internet, Local Area                     Analog, DVR


                                            Telephony                           Card Access
                                            Messaging, One-number      Time & Attendance, Security


                                            Conferencing                           Fire Alarm
                                            Audio, Video                   Detection, Annunciation




© 2010 Cisco and/or its affiliates. All rights reserved.                                             Cisco Confidential   16
October 2012



© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   17
Smart+Connected Communities
Implementations Around the World
                         Proof Points                        New Development         Revitalization & Growth

                  Amsterdam: Smart                         South Korea: Songdo       Toronto
                  Working Centres
                  Seoul: Personal                          China: Chengdu            San Francisco
                  Travel Assistant
                                                           India: Lavasa             Barcelona
                  San Francisco: Urban
                  EcoMap; Connected Bus                                              Colorado: Connected
                                                           Portugal: PlanIT Valley
                                                                                     Communities Initiative
                        Case Studies                                                  Holyoke,
                                                           Russia: Skolkovo
                  Kuwait: Al Hamra                                                    Massachusetts
                  Tower                                    S Arabia: King Abdullah
                                                           Financial District        China: Chongqing
                  Philippines:
                  Twin Oaks Place                          India: GIFT & Mantri      Vancouver
                                                           Developers
                  NYC: Yankee Stadium
                                                                                     London
                                                           Malaysia: Iskander
                  Vietnam: Times Square
                                                           Lake Nona, Florida         Chicago: Lakeside
                   India: UST Global, Kerala

                  Cisco on Cisco
© 2010 Cisco and/or its affiliates. All rights reserved.                                             Cisco Confidential   18
Thank you.




© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   19

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Cisco

  • 1. Cliff Thomas Managing Director Smart+Connected Communities October 2012 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  • 2. October 2012 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  • 3. October 2012 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
  • 4. The World is Changing Massive Rebalancing Social Economic Demographics Environmental Aging Shrinking Hypergrowth Rise of the new economic powers © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  • 5. Global Technology Trends (2010-) Impacting Everything – Consumer, Enterprise, Service Provider, etc. Social Mobile Cloud Internet of Things Pervasive Video © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  • 6. Industrialization of Internet is NOW – and its Impact is Tremendous… The Internet of Things Billions (units) 50 40 Inflection Billion point Connected Devices 30 20 25 World Population 10 12.5 6.8 7.2 7.6 0 2010 2015 2020 Evolution of Source: Cisco IBSG white paper “The Internet of Things”, April 2011. the Internet © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  • 7. October 2012 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  • 8. “Smart Things” = Machine to Machine (M2M) M2M uses a device (such as a sensor or meter) to capture an event (such as temperature, inventory level, etc.), which is relayed through a network (wireless, wired or hybrid) to an application (software), that translates the captured event into meaningful information (for example, items need to be restocked, pro-actively repaired, etc). © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  • 9. Do You Have a “Smart-ification” Strategy? It Starts With an Information & Communication Technologies (ICT) Strategy © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  • 10. Smart Cities and Realization of Digital Urban Transformation is Both a Challenge and an Opportunity Visionary Global Open Smart Public Private New Leadership Standards Regulation Partnerships Ecosystem © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  • 11. October 2012 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  • 12. Enabling Social, Environmental and Economic Sustainability Running a Campus, Village, City, Community, Country, the World on Networked Information Sustainability Services Delivered by an ICT-based Platform Social Environmental Economic Enhanced quality of life Protecting the world Continuous job and for citizens for future generations business growth © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
  • 13. Technology Delivered “as a Service” Enabled Through a Platform-Centric Approach Big data becomes open data © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
  • 14. Conceptual S+CC Framework Cisco Advisory Services (Strategic Consulting) S+CC Muni Building Resi Retail Office Institution /Public Owners Tenants Tenants Tenants Owners Smart Services Strategy Vertical Value-Added Service Layer (End User Experiences) (Optional Roadmap) • Tenant Services • Phased Services Convergence Strategy Baseline Systems Layer (Required) (Service Delivery Platform) • Disparate Systems • Capitalized Expenditures Efficiency Intelligent Network Platform Core Foundational Layer Strategy (Required) (Infrastructure, Network and Connectivity) • Connectivity/Ubiquity • Network as a Service © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
  • 15. Financial Modeling Cisco Advisory Services’ S+CC Framework ILLUSTRATIVE © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  • 16. Can Start With (Simply) “Smartly” Connecting Physical Buildings Bringing IT Systems and Building Systems Together Overhead Audio Elevator Control Background Music, Paging Monitoring, Optimization Audio / Video Lighting Control Meeting Rooms, TV Switching, Dimming Digital Signage Energy Monitoring Wayfinding, Interactive Metering, Trending Wireless Services HVAC Controls Wi-Fi, RFID Temperature, Air Quality Network Access Video Surveillance Internet, Local Area Analog, DVR Telephony Card Access Messaging, One-number Time & Attendance, Security Conferencing Fire Alarm Audio, Video Detection, Annunciation © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
  • 17. October 2012 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
  • 18. Smart+Connected Communities Implementations Around the World Proof Points New Development Revitalization & Growth Amsterdam: Smart South Korea: Songdo Toronto Working Centres Seoul: Personal China: Chengdu San Francisco Travel Assistant India: Lavasa Barcelona San Francisco: Urban EcoMap; Connected Bus Colorado: Connected Portugal: PlanIT Valley Communities Initiative Case Studies Holyoke, Russia: Skolkovo Kuwait: Al Hamra Massachusetts Tower S Arabia: King Abdullah Financial District China: Chongqing Philippines: Twin Oaks Place India: GIFT & Mantri Vancouver Developers NYC: Yankee Stadium London Malaysia: Iskander Vietnam: Times Square Lake Nona, Florida Chicago: Lakeside India: UST Global, Kerala Cisco on Cisco © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
  • 19. Thank you. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

Notas del editor

  1. When John asked me to take on the role as Cisco’s COO, my first priorities were to simplify the company’s operating model so there was less bureaucracy in our decision making processes, empower teams and individuals to make decisions without all of the previous checkpoints, and determine how we are going to hold ourselves accountable for achieving our goals and producing results. These changes were designed to make it easier to do business with and for Cisco. That principle extends not only to our customers and employees, but to you all as well.
  2. When John asked me to take on the role as Cisco’s COO, my first priorities were to simplify the company’s operating model so there was less bureaucracy in our decision making processes, empower teams and individuals to make decisions without all of the previous checkpoints, and determine how we are going to hold ourselves accountable for achieving our goals and producing results. These changes were designed to make it easier to do business with and for Cisco. That principle extends not only to our customers and employees, but to you all as well.
  3. When John asked me to take on the role as Cisco’s COO, my first priorities were to simplify the company’s operating model so there was less bureaucracy in our decision making processes, empower teams and individuals to make decisions without all of the previous checkpoints, and determine how we are going to hold ourselves accountable for achieving our goals and producing results. These changes were designed to make it easier to do business with and for Cisco. That principle extends not only to our customers and employees, but to you all as well.
  4. The World is changing, we’re going through massive rebalancing in economic growth, socially – talent re-shuffling, and environmentally – natural resources.
  5. Now everything is becoming connectedThe Internet of Things or what we call the Industrialization of the Internetis already starting to become a reality – it’s not a futuristic event. Right this minute … there are more devices than people on earth that are connected over the Internet What this means is that You and I, among the lucky 2 billion people who are using the Internet today, are surrounded by at least 6 or more connected physical objects each … eg, 2 smartphones + 1 laptop + 1 iPad + 1 IP phone + a media entertainment center + a telematics car + a games console … Cisco estimates this inflection point happened some time between 2008 and 2009 This trend will continue to grow exponentially – doubling to at least 25 billion devices in 2015, and to 50 billion devices by 2020 – smart physical objects that are connected to each other and to humans using the Internet Protocol over public or private networks. Why does this matter?If you think about the massive amounts of data being generated – and available for people to use – just wait until the 50B devices are connected! (you haven’t seen anything yet!)
  6. When John asked me to take on the role as Cisco’s COO, my first priorities were to simplify the company’s operating model so there was less bureaucracy in our decision making processes, empower teams and individuals to make decisions without all of the previous checkpoints, and determine how we are going to hold ourselves accountable for achieving our goals and producing results. These changes were designed to make it easier to do business with and for Cisco. That principle extends not only to our customers and employees, but to you all as well.
  7. What will it take to create these cities/communities… new visionary leadership & the creation of New Business Models.Imagine the huge opportunity for new services. Technology will be the key enabler.Only 2% of infrastructure spend – 2% of a trillion dollars is spent on technology – even an increase of 1%? To enable this we should together drive:Visionary leadership is key – finding people with similar mindsets, passion and vision for the future…that’s really key.Global open standards – this is what we do! We did it 25 years ago with the internet…bringing together different protocols and making them all work together. That’s not something just anyone can do.Smart regulation – we need leaders to step up….LEED certification….give benefits to people who implementPublic private partnerships – this has been key to our success so far.And a New ecosystem – working with developers, people like Schneider ElectricBut it takes all five of these factors…without one, it changes completely.
  8. When John asked me to take on the role as Cisco’s COO, my first priorities were to simplify the company’s operating model so there was less bureaucracy in our decision making processes, empower teams and individuals to make decisions without all of the previous checkpoints, and determine how we are going to hold ourselves accountable for achieving our goals and producing results. These changes were designed to make it easier to do business with and for Cisco. That principle extends not only to our customers and employees, but to you all as well.
  9. The Core Foundational Layer is a fundamental element of the CLD project. It consists of a robust, scalable and future proof network supporting both the baseline and the value added services.
  10. The Core Foundational Layer is a fundamental element of the CLD project. It consists of a robust, scalable and future proof network supporting both the baseline and the value added services.
  11. When John asked me to take on the role as Cisco’s COO, my first priorities were to simplify the company’s operating model so there was less bureaucracy in our decision making processes, empower teams and individuals to make decisions without all of the previous checkpoints, and determine how we are going to hold ourselves accountable for achieving our goals and producing results. These changes were designed to make it easier to do business with and for Cisco. That principle extends not only to our customers and employees, but to you all as well.