The document summarizes a presentation on social media for business. It introduces the presenters and their strengths with different social media platforms. It then covers the key topics of what social media is, why companies should use it, how companies are already using platforms like Facebook, Twitter, LinkedIn and blogging. Specific guidance and examples are provided on setting up and managing profiles on these different channels.

1. Social Media For BusinessMarch 24th 2010Presenting:Peter Ingle Ghamza Jacobs Sandra Giechel Pradeep Choudhry

2. Introductions Peter Ingle – General Manager Likes LinkedIn PradeepChowdry – MCT Trainer Best at Blogging Sandra Geichel – Marketing Executive Tremendous Tweeter Ghamza Jacobs – MCT Trainer Fantastic at Facebook

3. Introductions What are you hoping to gain from today’s Seminar?

4. Agenda - What is social media?- Why use social media?- How companies are already using social mediaFacebook Twitter LinkedIn Blogging

5. What is social media? Social Media is Communicating a communications channel supported by online tools and media It allows companies to listen to and converse with their clients where they are Like a phone call, e-mail or personal conversation

6. What is social media? What avenues does Social Media open up? Conversation Listening Monitoring customer feedback New Customer Opportunities Business Development

7. ACTIVITY Which Social Media platforms do you have the most interest in and why? Have any of you opened accounts or participate in Twitter Facebook LinkedIN Blogging

8. LinkedIn for Sales and Prospecting

9. About LinkedIn for Sales and Prospecting Leverage the power of tapping into other people’s LinkedIn networks Utilize to locate prospective clients Don’t sell your services Drive people to relevant content on your site that adds value

10. Create a Polished Profile Clarify what you do and why you are good at it Be conversational Communicate successes from current/past jobs Make sure your profile is completely filled out Fill out all current and past positions Don’t copy & paste your resume Include URLs linking to your blogand company websites Include a professional photo

11. Take Your Offline Connections Online Make it a habit to send a LinkedIn connection to customers and prospects after every meeting Connect with people with similar interests Find connections already on LinkedIn Invite those not on LinkedIn to join Answer Questions Posted on LinkedIn Share your expertise & add value to the conversation

12. Get Introduced to ‘Super Connectors’ Realize the power and degree of connectivity Research your 1st, 2nd and 3rd degrees of connection Look at people you know in common with a prospective connection and have them introduce you If you belong to a common LinkedIn Group, send them a LI message to discuss your common interest Regularly Deliver Value to 1st Degree Contacts Send them links that they will find useful Advertise events tothem that they mayfind benefit in

13. Advanced Search Feature Pinpoint potential clients ASF allows you to build highly specific searches for people/companies by industry, city and keywords

14. Advanced Search Feature How does it work? Find exactly right person by entering options in the search fields: Keywords: found in member’s profile First/Last name: find someone specific Location: eg London Titles: both current and past titles Company: both current and past employment at a particular company Industry: you can select more than one at a time

15. Advanced Search Tips Refine your results: Quoted searches: search for an exact phrase, i.e. “Human Resources Manager” ‘NOT’ searches: type NOT Product Manager ‘OR’ searches: Human Resources Manager OR Recruitment Manager ‘AND’ searches: Human Resources Manager AND Recruitment Manager Parenthetical searches: for complex searches, i.e. Human Resources Manager OR ( Training Director)

16. Advanced Search Feature Analyzing Search Results

17. Prospecting Tips Invite your personal and professional connections to join LinkedIn if they’re not on it View your connections’ connections Research and identify potential prospects Research decision makers Know their background and find a common ground to help initiate a conversation with them View who has viewed your profile The number of times your profile is viewed shows popularity and effectiveness of your profile

18. Integrate LinkedIn Into Your Marketing Anytime you do a webinar or present at a conference or tradeshow Invite your audience to network with you or join your LinkedIn group Sharing your presentation or valuable content Include LinkedIn in your email signature Cross promote with other social media Post your events on LinkedIn

19. Blogging for Beginners Presenting: PradeepChoudhry

20. What is a Blog? The difference between a blog and a website – A website: • Is a static platform with consistent content – A blog: • Is a dynamic publishing platform with new content • Allows readers to interact/comment/share content easily • Opens the organization’s doors to two‐way communication • Is low‐cost & high in return within marketing, promotionand opportunities for additional business coverage

21. How to Get Started Step 1: Choosing a niche topic for your blog Step 2: Choosing a blog platform Step 3: Choosing a domain name for your blog Step 4: What are readers looking for from your blog? Step 5: How to change your blogging mindset from ‘what’s in it for me’ to ‘what’s in it for my readers?’

22. Blog Challenge Blogging requires time and concrete planning to be successful and consistent. http://www.newhorizonsuk.blogspot.com/

23. Twitter

26. Are you already on Twitter?

27. How to Get Started Step 1: Setting Up A Twitter Account Username consideration Create a short name usernames count against the 140 character limit and also makes it easier for followers to type Be careful with shortening however as it may create confusion and be less likely to remember E.g. @Nhuk (less likely to be remembered)vs. @NewHorizons_uk

28. How to Get Started Step 1: Setting Up A Twitter Account Username consideration Create a short name usernames count against the 140 character limit and also makes it easier for followers to type Be careful with shortening however as it may create confusion and be less likely to remember E.g. @Nhuk (less likely to be remembered)vs. @NewHorizons_uk

29. How to Get Started Filling in your profile information Include your website URL and a short bio Users are reluctant to follow empty profiles so be sure to fully complete it Allows users and directories (Twello) to search your bio by keywords

30. How to Get Started Twitter Background Backgrounds are great for extending the branding strategy With space on the left, provide more information about the company and your office: Logo of your company, useful links, email addresses and contact information Include a photo of yourself it puts a face to your company and personalizes your profile

31. How to Get Started

32. Why Should you use Twitter? Thousands of companies are utilizing Twitter as a communications tool to help achieve marketing goals to make profit.

33. How do you use Twitter? What to do on Twitter Share content about your products and services Monitor current news & buzz on your industry Follow industry leaders and competition

34. What to do on Twitter Answer client questions to establish credibility and expertise. Be an authority figure for your industry Drive traffic to your center’s website and your other SM sites (FB, LinkedIn, etc.) Perform marketing and competitive research Respond to negative client experiences directly How do you use Twitter?

36. You are only visible when you are active – users search tweets not profiles

38. How to manage Twitter? 1) Twitter Replies and DMs Don’t miss out on any conversations

39. How to manage Twitter? 2) Keyword and # Searches Search users by their tweets Find prospects and industry peers Search for ‘Microsoft’ or ‘#Microsoft’

41. Follow Lists instead of individual users

42. Benefits:

43. Users are saved by topics they tweet about

44. Easy information access and management

48. Example Dell is a sales poster child for Twitter, making over $3 million by promoting special offers and discounts available only on Twitter Outlet selling certified refurbished, previously ordered new Dell products Provides advice and assistance How are companies alreadyusing Social Media?

49. How are companies alreadyusing Social Media? Case Study: Southwest Airlines implemented a very robust social media program numerous social profiles that focused on building awareness for their brand,as well as their internal community of employees

50. How are companies alreadyusing Social Media? Dear @SouthwestAir - I know I'm fat, but was Captain Leysath really justified in throwing me off a flight for which I was already seated? Wanna tell me I'm too wide for the sky? Totally cool. But fair warning, folks: IF YOU LOOK LIKE ME, YOU MAY BE EJECTED FROM @SOUTHWESTAIR. Via @byrneification "save the anger for SModcast" Believe it, Son. @SouthwestAir? You fu@#$ with the wrong sedentary processed-foods eater! SouthwestAir did respond

51. Facebook for Business

52. Facebook Facebook: a widespread community of almost 500 million users consisting of students and adults. More robust than Twitter, Facebook allows users to share numerous forms of media and messages on each other’s profile pages to communicate and interact

53. New Horizons on Facebook

54. What is Facebook? The world’s largest social network Over 500 million users Founded in February 2004 Initially a network for just colleges nationwide, slowly opened to everyone with an e-mail address A network where friends, family, colleagues and now businesses can connect witheach other and share messages, linksand various forms of media

55. Facebookvs Google

56. Difference Between a Facebook Profile and a Facebook Page Facebook Profiles For people to communicate with friends & family A business or product should NOT open a FB profile Add friends and share status updates, pictures and videos

57. Difference Between a Facebook Profile and a Facebook Page Facebook Pages Built for businesses, brands, products & celebrities Users become ‘fans’ of a Facebook Page Share status updates, images, videos & discussions Able to track specific metrics Fans, page views,age, gender, location,language

58. Anatomy of a Facebook Page Becoming a fan

59. Anatomy of a Facebook Page Top navigation Wall | Info | Boxes | Notes| Blog

60. Anatomy of a Facebook Page The Wall Fans can write on the wall, allowing companies to understand what a fan is thinking via the “Like” and “Comments” features

61. Anatomy of a Facebook Page Company Information

62. Anatomy of a Facebook Page Left sidebar: Fans, Photos and Links

63. Who’s on Facebook Pages? Big-name corporations

64. Who’s on Facebook Pages? Big-name corporations

65. Who’s on Facebook Pages? Celebrities

66. How Can A Page Help Your Business? Attract new prospects Popularity of the platform will draw in new people from an untapped community to the your brand Communicate business information Information usually found on static web pages are now found on growing, dynamic platforms Business addresses/contact info Event announcements/RSVPs Product/news releases

67. How Can A Page Help Your Business? Search and SEO benefits Pages are public Thus indexed by search engines and bettering the chance search results pick up your Company’s website/s Links Since pages are public, so are links included within fan page profiles

68. How Can A Page Help Your Business? Choose landing page You can set where users go when first clicking to your fan page Ability to promote & target a product/feature launch or a specific brand promotion or deal Integration You can import your blog content, videos & images, and other relevant information Help generate website traffic and activity

69. 10 Tips to Get the Most Out of Facebook 1 – Content: always create fresh, thought-provoking content for your fans - while encouraging them to share thoughts & ideas 2 – Engage: always interact with and respondto your fans when they reach out to you 3 – Picture/Bio: add an eye-catching picture and appealing bio that grabs new users attention

70. 10 Tips to Get the Most Out of Facebook 4 – Connect: and network with prospects that may be interested in your product/service. Find & engage with them in related groups/pages on Facebook 5 – Landing Page: set your Fan Page to a specific tab that potential fans will see. Customize it to include media and exclusive info just for Facebook users

71. 10 Tips to Get the Most Out of Facebook 6 – Aggregate: import content (blogs) and media (YouTube, Flickr) to give fans more resources. 7 – Share-ability: make it easy for fans to share content and media posted. 8 – Integrate: Facebook isn’t a one stop shop. Make it a part of the business and integrate within the website and other materials. Make it be known to clients & audience of your Page and the benefits of becoming a fan

72. 10 Tips to Get the Most Out of Facebook 9 – Exclusivity: build content, special drawings & contests, tips, videos, etc – all exclusive to only your Facebook fans 10 – Be Yourself: be open and inviting to fans, welcoming them, and thinking of them more than just another number

73. How are companies already using Facebook Pages? Microsoft: www.facebook.com/windows Informational portal open to all fans

74. How are companies already using Facebook Pages? Promoting new Windows 7 Offering student discounts (targeted FB demographic)

75. How are companies already using Facebook Pages? Incentive to become a fan

76. How are companies already using Facebook Pages? Acknowledges fan base

77. How are companies already using Facebook Pages? Offerings, tips and support

78. How are companies already using Facebook Pages? Integration

79. Social Media for Business Courses Introduction to Social Media for business LinkedIn Training Twitter Blogging 12th April, 10th May, 14th June, 13th July 12th April, 10th May, 14th June, 13th July 13th April, 11th May, 15th June, 14th July 13th April, 11th May, 15th June, 14th July