New Marketing Summit: Millenial Marketing Movers

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NewMarketingSummit2008

Ever wonder what the future of marketing holds? Well now, the future will be sitting in front of you. Millenials will outnumber Baby Boomers by 2010, so the rules are changing, the consumers are changing, and so are the marketers. Hear straight from the up-and-coming Millenial Marketers that know what's hot, what's not, and are done with yesterday's rules (okay, we might keep a few of them). Each panelist will give a quickfire talk and case study that demonstrates a unique and groundbreaking sensibility they are bringing to the workforce.

Business News & Politics

$matt peters [email_address] www.pandemiclabs.com @fracked$

emily belyea [email_address] www.firstact.com @emilybelyea

rebecca corliss [email_address] www.rebeccacorliss.com @repcor

ben grossman [email_address] www.ben-grossman.com @bengrossman

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Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”? Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth. Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it. "Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes. If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.

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Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history! But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them. We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.

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