A majority of enterprises have come to realize that their domain names play an important role in establishing their brand name and image over the internet. It is a valuable business asset whether they have an outside vendor to handle it, manage it in-house or use a combination of both.

1. Enterprises Resorting To Online Brand Protection Solutions
A majority of enterprises have come to realize that their domain names play an important role in establishing their
brand name and image over the internet. It is a valuable business asset whether they have an outside vendor to
handle it, manage it in-house or use a combination of both.
For marketers, IT and legal departments it is becoming very complicated to manage so many brands online,
especially if they are renowned global brand names. Situations like registration failure or being unable to protect
the domain name, place the revenue, communication channel, customer confidence, brand identity at a risky
position. On the other hand, if the enterprise is able to have an efficient online brand protection strategy as an
essential part of the organization’s marketing strategy, then it will help the organization from unwanted losses and
secure the brand name and reputation as well.
Earlier companies used to safeguard their brand name by making use of the search engine alarms on the main
brands. With technological advancement and internet tools there have been continuous domain attacks in the
recent past. Therefore, it is important for enterprises to invest in efficient online brand protection software and
counterfeit detection solutions.
Any advanced brand protection software needs to have programs that systematically monitors the overall internet
activity. Furthermore, it should also assist in monitoring website listings and prioritizing the accumulated data into
actionable data and structured inputs thereby transforming leads to proactive management.
Users are able to seek assistance from the top service providers specializing in innovative online brand protection
and anti-counterfeiting solutions. Leading service providers gives continuous brand protection and has three
essential steps to follow. They are:-
 They help in identification by automatically monitoring the internet activity, audit trial of web portal
listing, prioritizing, and analysis of collected inputs into actionable inputs
 The investigation is carried on with the help of custody documentation, test buys, and company
investigations
 The actions are implemented with the help of automated action shut down, offering assistance for
criminal and civil litigation and automated creation of the C&D letters
In addition to that, the service providers use the dashboard and cyber analyst’s reports to spot a seller portfolio.
After this, comprehensive referral packages and investigative workflow tools are used for implementing automatic
auction shutdowns. It is also used for setting up automatic C&D letters. The brand protection software assists the
users to monitor globally daily for any problematic activity.
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