SMS Long-code Case Study
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SMS Text Marketing is the newest and most ingenious type of marketing. Today, almost every person has a mobile device and text messaging capabilities. The main concept behind SMS text messaging is that it is instantaneous, i.e. when you send your customers a text message, their phones will receive it in a few moments, and as a result, the customer will immediately be informed of whatever news you wanted to pass on! Options are limitless!
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SMS Long-code Case Study
- 3. Objective: Ford Motor Co. of Canada was a sponsor at the 2010 Canadian International Auto Show in six major centers across Canada. Call to action : “Take our survey and you could win $5000 in gas. Text FORD to: xxx xxx xxxx for a chance to win!” www.newragemedia.com
- 4. Objective: To build a membership base using SMS instead of a rewards card and to drive in more store traffic to increase overall sales. Call to action: Text Farmers to xxx xxx xxxx to join Farmer Family Discount Club for additional savings on everyday products. www.newragemedia.com
- 5. Objective: By offering mobile alerts to allow the reader to stay up-to-date with the latest news as it happens, The Globe needed a campaign that would work nationally and would allow for newspaper to interact with its readers in a way that differentiated it from other publications. Call to Action: “ It’s as Easy as 123 to get the G8/G20 Summit 411!” Text the keyword G20 to xxx xxx xxxx www.newragemedia.com
- 6. Objective: Pizza Hut needed to make its pizza and pasta dishes stand out among other brands in the Pittsburgh area. Call to Action: Television spots promoting the long-code and keyword call to action ran on Fox. Text the keywords WIN PIZZA to xxx xxx xxxx www.newragemedia.com
- 7. Objective: Viking Cooking School implemented a couponing program for current and prospective students to boost class enrolment and establish and ongoing dialogue with their customers. Call to Action: Text VIKING / VIKINGGW / VIKINGMEM to: xxx xxx xxxx for weekly cooking tips plus discounts on upcoming classes. www.newragemedia.com
- 8. Objective: To get fans more involved with the Steelers both during games and throughout the year, keeping them informed and updated on news with the team. Call to Action: Television, buses, Steelers and Songwhale Web sites, and during games over the PA and on the Jumbotron STEELERS or HINES or WIN FOOTBALL to xxx xxx xxxx www.newragemedia.com
- 9. Contact Us Today Email: [email_address] Website: www.newragemedia.com Let New Rage Media revolutionize your marketing scheme!