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Dear Participants,

Thank you very much for taking the time to complete our International
Communication of Chinese Film Culture Survey. Your opinions and suggestions are
important to us. Please answer the following questions to the best of your ability.
By filling out this survey, you have consented to allowing the researcher to use the
data for research purposes. As a way to express our thankfulness, we will draw
randomly a lucky winner from all the effective entries. Please enter your contact
info at the end of the survey and you’ll have a chance to win a free round trip
economy class air ticket to China (or a round trip economy class ticket to your
home country from china).




Thanks and good luck!




                       International Communication

                      of Chinese Film Culture Survey

              (All questions are single choice questions unless noted otherwise)




1. Your native language is ________ .



                                                                                       1
1   English     3    German       5   Korean       7    Other (please indicate)
 2   French      4    Japanese     6   Hindi




2. You are ________ .
 1   Male                                  2    Female




3. Your age is ________ .

 1   Under 18                3 25~35                       5 45~60
 2   18~25                   4 35~45                       6 Above 60




4. What is your highest level of education ? ________

 1   High School                           3    Bachelor’s degree
 2   Associate’s degree                    4    Master’s degree or higher



5. Your profession is ________ .

 1   Administrative                        9    Marketing
 2   Computing                            10 Sales
 3   Engineering                          11 Technical
 4   Finance                              12 Personnel
 5   General management                   13 Arts/Entertainment
 6   Legal                                14 Student
 7   Logistics                            15 Other (please indicate)
 8   Manufacturing




6. Your annual personal income (after-tax) is ________ .


                                                                                   2
1      < $25,000          3   $50,000 ~ $75,000       5    >$100,000
 2   $25,000 ~ $50,000     4   $75,000 ~ $100,000      6    Not applicable




7. How many Chinese films have you watched in total? ________


 1   10 and above           3 3~5                      5   None
 2   6~9                    4 1~2


Note : Please go directly to questions No.25 and 26 if you choose “5” in question

No.7.




8. How did you know about the Chinese movies you’ve watched?( select at most


3 choices) ________


 1   TV / Radio                          5   Recommended by others

 2   Internet                            6   Other (please indicate)
 3   Newspaper / Magazines
                                             ________ _ ____
 4   Adverts in Cinema




9. How do you normally watch Chinese films? ( select at most 3


 choices) ________


 1   In theater                          5   Rent or purchase DVD/VHS
 2   TV                                  6   Cell phone
 3   Internet                            7   Other (please indicate)
 4   Tablet PC like ipad
                                             _________     ____

                                                                                3
10. Who are you usually with when watching Chinese films ? ( select at most 3


choices) ________


 1   By myself                             5     Friends
 2   Parents                               6     Others (please indicate)
 3   Children
                                                 ________ _      ____
 4   Husband/wife/boy or girl friends




11. What type of Chinese films do you like? ( select at most 3 choices) ________


 1   Action / Adventure    6    Crime                  11     Indie / Art
 2   Martial arts          7    Family/Romance         12     Documentary
 3   Comedy                8    War/Historical         13     Other (please indicate)
 4   Drama                 9    Sci-Fi Fantasy                ________ __________
 5   Horror/ Thriller     10    Special interest




12. What is the main factor that would attract you to watch a Chinese film?


  ( select at most 3 choices) ________

 1   To understand Chinese culture         6     Good reviews
 2   Story                                 7     Award winner
 3   Beautiful scenes or music             8     To learn Chinese language
 4   Director                              9     No particular reason
 5   Actor/Actress



13. Which of the following Chinese directors do you like ? ( select at most 3



                                                                                        4
choices) ________


 1    Ang Lee                 4   Feng Xiaogang           7   Other (please indicate)
 2    Zhang Yimou             5   Jia Zhangke
                                                              ___________________
 3    Chen Kaige              6   Wong Kar-wai            8   None




14. Which of the following Chinese actors/actress do you like ? ( select at most 3


choices) ________


 1     Jackie Chan            5   Jet Li                  9   Other (please indicate)
 2     Chou Yun-fat           6   Maggie Cheung
                                                            ___________________
 3     Gong Li                7   Jay Chou               10 None
 4     Zhang Ziyi             8   Bruce Lee



15. What cultural elements are you most interested in when watching a Chinese


     film? ( select at most 3 choices) ________


 1    Chinese language and characters    6       Natural scenery
 2    Martial arts                       7       Other (please indicate)
 3    Architecture
                                                 ___ ____     ___
 4    Costume / clothing                 8       Nothing particular
 5    Music



16. In your opinion, what level of influence do Chinese films have on worldwide
audiences? ________
 1    Great influence                        3    Almost no influence
 2    Some influence                         4    I’m not sure

17. How do you usually learn about Chinese culture ? ( select at most 3


                                                                                        5
choices) ________


 1    Chinese study program                 6   Travel
 2    Books/magazines/newspapers            7   Chinese friends around
 3    Internet                              8   Other (please indicate)
 4    TV programs
                                                ___________________
 5    Movies                                9   I know little about Chinese culture.




18. Which of the following would you possibly be more interested in after watching


a Chinese film?( select at most 3 choices) ________


 1    Learning Chinese                      6   Architecture
 2    Chinese history                       7   Chinese mentality
 3    Traditional Chinese customs           8   Other (please indicate)
 4    Chinese costumes
                                                ___________________
 5    Chinese food                          9   None




19. What kind of cultural values do you usually understand from a Chinese film?


     ( select at most 3 choices) ________

 1    Harmony                               5   Other (please indicate)
 2    Truth, goodness and beauty
                                                _______ _______
 3    Heroism/patriotism                    6   I’m not sure
 4    People-oriented



20. In your opinion, what kind of role have Chinese films played in disseminating
Chinese culture? ________
 1    A very important role                 3   Not at all important
 2    Somehow important                     4   I’m not sure

                                                                                       6
21. In your opinion, what is the main obstacle in understanding a Chinese film ?


( select at most 3 choices) ________

 1   Dialogue                            5   No dubbing
 2   Cultural difference                 6   Other (please indicate)
 3   Story
                                             _______     ______
 4   Pictures




22. In your opinion, which of the following aspects of Chinese films       need


improvement?( select at most 3 choices) ________


 1   Themes / Values / Topics            5   Actors/actresses
 2   Storytelling                        6   Distribution / Marketing
 3   Production scale                    7   Other (please indicate)
 4   Directors
                                             ___________________




23. What type of Chinese films you would like to watch more in the future ?


( select at most 3 choices) ________

 1   Action / Adventure                 8    War/Historical
 2   Martial arts                       9    Sci-Fi Fantasy
 3   Comedy                             10 Special interest
 4   Drama                              11 Indie / Art

 5   Horror/ Thriller                   12 Documentary




                                                                               7
6   Crime                               13 Other (please indicate)

 7   Family/Romance
                                              ___________________




24. What kind of culture would you like to see most in Chinese films ? ( select at


most 3 choices) ________


 1   Traditional Chinese culture          5   Other (please indicate)
 2   Chinese folk culture
                                              ________ _______
 3   Chinese rural culture                6   I’m not sure
 4   Chinese urban culture



Note: Answer the following questions only if you chose “5” in question No.7 .




25. What’s the main reason why you haven’t watched any Chinese films ?

________
 1   No interest                          4   Do not like
 2   No opportunity to watch              5   Other (please indicate)
 3   Not famous in my area
                                              ___________________




26. How many local films (films of your native country) have you watched?
________
 1   10 and above            3     3~5                  5 None
 2   6~9                     4     1~2



Thanks again for your participation! Please provide us your email address so that

                                                                                 8
we can contact you if you are the winner of the free round trip flight ticket. Good
luck!
Your email: ___________________________________________________________




                                                                                  9

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Intl Com Of Cn Film Culture Survey

  • 1. Dear Participants, Thank you very much for taking the time to complete our International Communication of Chinese Film Culture Survey. Your opinions and suggestions are important to us. Please answer the following questions to the best of your ability. By filling out this survey, you have consented to allowing the researcher to use the data for research purposes. As a way to express our thankfulness, we will draw randomly a lucky winner from all the effective entries. Please enter your contact info at the end of the survey and you’ll have a chance to win a free round trip economy class air ticket to China (or a round trip economy class ticket to your home country from china). Thanks and good luck! International Communication of Chinese Film Culture Survey (All questions are single choice questions unless noted otherwise) 1. Your native language is ________ . 1
  • 2. 1 English 3 German 5 Korean 7 Other (please indicate) 2 French 4 Japanese 6 Hindi 2. You are ________ . 1 Male 2 Female 3. Your age is ________ . 1 Under 18 3 25~35 5 45~60 2 18~25 4 35~45 6 Above 60 4. What is your highest level of education ? ________ 1 High School 3 Bachelor’s degree 2 Associate’s degree 4 Master’s degree or higher 5. Your profession is ________ . 1 Administrative 9 Marketing 2 Computing 10 Sales 3 Engineering 11 Technical 4 Finance 12 Personnel 5 General management 13 Arts/Entertainment 6 Legal 14 Student 7 Logistics 15 Other (please indicate) 8 Manufacturing 6. Your annual personal income (after-tax) is ________ . 2
  • 3. 1 < $25,000 3 $50,000 ~ $75,000 5 >$100,000 2 $25,000 ~ $50,000 4 $75,000 ~ $100,000 6 Not applicable 7. How many Chinese films have you watched in total? ________ 1 10 and above 3 3~5 5 None 2 6~9 4 1~2 Note : Please go directly to questions No.25 and 26 if you choose “5” in question No.7. 8. How did you know about the Chinese movies you’ve watched?( select at most 3 choices) ________ 1 TV / Radio 5 Recommended by others 2 Internet 6 Other (please indicate) 3 Newspaper / Magazines ________ _ ____ 4 Adverts in Cinema 9. How do you normally watch Chinese films? ( select at most 3 choices) ________ 1 In theater 5 Rent or purchase DVD/VHS 2 TV 6 Cell phone 3 Internet 7 Other (please indicate) 4 Tablet PC like ipad _________ ____ 3
  • 4. 10. Who are you usually with when watching Chinese films ? ( select at most 3 choices) ________ 1 By myself 5 Friends 2 Parents 6 Others (please indicate) 3 Children ________ _ ____ 4 Husband/wife/boy or girl friends 11. What type of Chinese films do you like? ( select at most 3 choices) ________ 1 Action / Adventure 6 Crime 11 Indie / Art 2 Martial arts 7 Family/Romance 12 Documentary 3 Comedy 8 War/Historical 13 Other (please indicate) 4 Drama 9 Sci-Fi Fantasy ________ __________ 5 Horror/ Thriller 10 Special interest 12. What is the main factor that would attract you to watch a Chinese film? ( select at most 3 choices) ________ 1 To understand Chinese culture 6 Good reviews 2 Story 7 Award winner 3 Beautiful scenes or music 8 To learn Chinese language 4 Director 9 No particular reason 5 Actor/Actress 13. Which of the following Chinese directors do you like ? ( select at most 3 4
  • 5. choices) ________ 1 Ang Lee 4 Feng Xiaogang 7 Other (please indicate) 2 Zhang Yimou 5 Jia Zhangke ___________________ 3 Chen Kaige 6 Wong Kar-wai 8 None 14. Which of the following Chinese actors/actress do you like ? ( select at most 3 choices) ________ 1 Jackie Chan 5 Jet Li 9 Other (please indicate) 2 Chou Yun-fat 6 Maggie Cheung ___________________ 3 Gong Li 7 Jay Chou 10 None 4 Zhang Ziyi 8 Bruce Lee 15. What cultural elements are you most interested in when watching a Chinese film? ( select at most 3 choices) ________ 1 Chinese language and characters 6 Natural scenery 2 Martial arts 7 Other (please indicate) 3 Architecture ___ ____ ___ 4 Costume / clothing 8 Nothing particular 5 Music 16. In your opinion, what level of influence do Chinese films have on worldwide audiences? ________ 1 Great influence 3 Almost no influence 2 Some influence 4 I’m not sure 17. How do you usually learn about Chinese culture ? ( select at most 3 5
  • 6. choices) ________ 1 Chinese study program 6 Travel 2 Books/magazines/newspapers 7 Chinese friends around 3 Internet 8 Other (please indicate) 4 TV programs ___________________ 5 Movies 9 I know little about Chinese culture. 18. Which of the following would you possibly be more interested in after watching a Chinese film?( select at most 3 choices) ________ 1 Learning Chinese 6 Architecture 2 Chinese history 7 Chinese mentality 3 Traditional Chinese customs 8 Other (please indicate) 4 Chinese costumes ___________________ 5 Chinese food 9 None 19. What kind of cultural values do you usually understand from a Chinese film? ( select at most 3 choices) ________ 1 Harmony 5 Other (please indicate) 2 Truth, goodness and beauty _______ _______ 3 Heroism/patriotism 6 I’m not sure 4 People-oriented 20. In your opinion, what kind of role have Chinese films played in disseminating Chinese culture? ________ 1 A very important role 3 Not at all important 2 Somehow important 4 I’m not sure 6
  • 7. 21. In your opinion, what is the main obstacle in understanding a Chinese film ? ( select at most 3 choices) ________ 1 Dialogue 5 No dubbing 2 Cultural difference 6 Other (please indicate) 3 Story _______ ______ 4 Pictures 22. In your opinion, which of the following aspects of Chinese films need improvement?( select at most 3 choices) ________ 1 Themes / Values / Topics 5 Actors/actresses 2 Storytelling 6 Distribution / Marketing 3 Production scale 7 Other (please indicate) 4 Directors ___________________ 23. What type of Chinese films you would like to watch more in the future ? ( select at most 3 choices) ________ 1 Action / Adventure 8 War/Historical 2 Martial arts 9 Sci-Fi Fantasy 3 Comedy 10 Special interest 4 Drama 11 Indie / Art 5 Horror/ Thriller 12 Documentary 7
  • 8. 6 Crime 13 Other (please indicate) 7 Family/Romance ___________________ 24. What kind of culture would you like to see most in Chinese films ? ( select at most 3 choices) ________ 1 Traditional Chinese culture 5 Other (please indicate) 2 Chinese folk culture ________ _______ 3 Chinese rural culture 6 I’m not sure 4 Chinese urban culture Note: Answer the following questions only if you chose “5” in question No.7 . 25. What’s the main reason why you haven’t watched any Chinese films ? ________ 1 No interest 4 Do not like 2 No opportunity to watch 5 Other (please indicate) 3 Not famous in my area ___________________ 26. How many local films (films of your native country) have you watched? ________ 1 10 and above 3 3~5 5 None 2 6~9 4 1~2 Thanks again for your participation! Please provide us your email address so that 8
  • 9. we can contact you if you are the winner of the free round trip flight ticket. Good luck! Your email: ___________________________________________________________ 9