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50 Stats You Need to Know About Content Marketing
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50 Stats You Need to Know About Content Marketing


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The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources please click here: ...

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources please click here: http://blog.newscred.com/article/4d5125444fcd2d72ebd17b282107d742/50-stats-you-need-to-know-about-content-marketing



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  • Full Name Full Name Comment goes here.
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  • @undefined 'First of all, always be leery of stats compiled with an agenda in mind',
    Totally agree there.
    Also beware of 'convenient numbers' coming from mixed sources.
    Content has always been a key ingredient of marketing.
    The law of 10-20-70 still applies, but in the online world that has now become 1-4-95!! ie very few bands know how to do content well. Hence the new breed of 'content marketing experts' that put these lists together.
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  • First of all, always be leery of stats compiled with an agenda in mind. Secondly, if you think content is all marketing is, then of course you'll think content marketing is taking over marketing. Finally, check out how consumers feel about it, considering they're the ones who have to read all of it. Here's tidbit: '67% of B2B buyers don't trust vendor content.' http://contentmarketinginstitute.com/2013/07/compelling-content-marketing-consumer-research/
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  • Thanks for putting this together!
    On behalf of the whole team here at Demand Metric, thanks for including one of the stats from our Content Marketing Infographic:

    To find many more stats (from 2014) on Content Marketing, you can check out a recent benchmark report we published on the topic here:

    Also, here is a link to a very interesting research study we did with Ion Interactive about the difference in effectiveness between interactive (apps) content vs. passive (whitepapers, downloads, etc) content for influencing the buyer's journey:
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  • The only issue I have with this list is that the majority of the research is from 2012, which makes these numbers seem lower than they should be given the further increases in smartphone & tablet usage and the number of companies adding to the content overload.
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  • I think marketing has come such a long way with the emergence of the content-is-king methodology. I do find it interesting with all the ways marketing has to measure content effectiveness on the web, email, blogs, etc. that no one is questioning the effectiveness and methodologies of most expensive (hands-down) content delivery channel in business. What is that? The sales channel. Marketing develops compelling content that they can prove helps them get leads, then they throw it over the wall to sales in hopes that it is effective in closing deals, not in just finding them. We call this 'faith based marketing' and it is costing businesses visibility and sales effectiveness. And it is an expensive problem to not solve.
    -Paula Austin
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50 Stats You Need to Know About Content Marketing 50 Stats You Need to Know About Content Marketing Presentation Transcript

  • 50 STATS YOU NEED TO KNOW ABOUT CONTENT MARKETING sales@newscred.com www.Newscred.com 212.989.4100 Sales@newscred.com NewsCred.com
  • As a marketer, you know content is critical to creating successful campaigns and building your business. Here are 50 of the most important content marketing statistics that will help you prove the value of content and keep you accountable.
  • 3 This deck covers the following themes: 1 // Content marketing is taking over the marketing industry 2 // Blogging creates more traffic and more leads 3 // Content fuels our social web 4 // Content increases engagement and brand loyalty 5 // Visual content captures consumers 6 // Content marketing generates leads 7 // Investing in content marketing is critical to building your business
  • The Claim: Content marketing is taking over the marketing industry
  • 5 1. 27,000,000 pieces of content are shared each day. *AOL & Nielsen (2012)
  • 6 2. 9 in 10 organizations market with content. () *Content Marketing Institute (2012)
  • 3. 78% of CMOs think custom content is the future of marketing. *Hanley Wood (2013)
  • 4. 54% of brands don’t have an on-site, dedicated content director. () *Econsultancy (2012)
  • 5. 79% of marketers report their organizations are shifting to branded content. *Forrester (2013)
  • 6. 72% of marketers think branded content is more effective than advertising in a magazine, 69% say it is superior to direct mail and PR. *Custom Content Council (2011)
  • 7. 86% of B2C marketers use content marketing and 91% of B2B marketers use content marketing. *eMarketer (2013) 11
  • 8. 64% of B2B content marketers say their biggest challenge is producing enough content. *Content Marketing Institute (2012)
  • The Claim: Blogging creates more traffic and more leads The Claim: Blogging creates more traffic and more leads 6/17/13 13
  • 9. Each month, 329 million people read blogs. *Blogging.org (2012)
  • 10. Blogs give sites 434% more indexed pages and 97% more indexed links. *Content+ (2013)
  • 11. 37% of marketers say blogs are the most valuable content type for marketing. *Content+ (2013)
  • 12. Companies that blog 15+ times per month get 5 times more traffic than companies that don’t blog. *Hubspot (2012)
  • 13. Companies with an active blog report 97% more leads. *Content+ (2013)
  • The Claim: Content fuels our social web
  • 14. Content from reputable sources is most shared. *UCLA (2012)
  • 15. 90% of users listen to recommendations shared from friends. *Voltier Digital (2012)
  • 16. 73% of all industry-specific Twitter posts include content sharing. *AOL & Nielsen (2012)
  • 17. 99% of people who share via social networks are sharing via multiple platforms. *AOL & Nielsen (2012)
  • 18. Clicks from shared content are 5 times more likely to result in a purchase. *Voltier Digital (2012)
  • 19. 87% of B2B marketers use social media to distribute content. *Content Marketing Institute (2012)
  • 20. 34% of marketers have generated leads on Twitter. *Huffington Post (2013)
  • 21. 80% of users prefer to connect with brands on Facebook. *Huffington Post (2013)
  • 22. People spend more than 50% of their time online with content and an additional 30% of their time on social channels where content can be shared. *AOL & Nielsen (2012)
  • The Claim: Quality content increases engagement and brand loyalty
  • 23. Interesting content is a top 3 reason that people follow brands on social media. *Content+ (2013)
  • 24. 70% of consumers prefer getting to know a company via articles over ads. *Content+ (2013)
  • 25. Sources providing full- text content are 2.3 times as likely to have users return for a second visit. *Pulse (2012)
  • 26. 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. *The Content Council (2011)
  • 27. 68% of consumers spend time reading content from a brand they are interested in. *Content Marketing Association (2013)
  • 28. 60% of consumers feel more positive about a company after reading custom content on its site. *Content+ (2013)
  • 29. 58% of consumers trust editorial content. *AOL & Nielsen (2012)
  • 30. People want to be in control of the content they receive: 86% of people skip TV commercials. 44% of direct mail is never opened. 91% of email users have unsubscribed from a company email they previously opted into. *Content Marketing Institute (2012)
  • The Claim: Visual Blogging content creates captures more traffic consumers and more leads 6/17/13 38
  • 31. 90% of the information that comes to the brain is visual. *Zabisco (2011)
  • 32. Articles with images get 94% more views than those without. *Content+ (2013)
  • 33. 40% of people will respond better to visual information than plain text. *Zabisco (2011)
  • 34. 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company.) *Stanford Persuasive Technology Lab (2012)
  • 35. Posts with videos attract 3 times more inbound links than plain text posts. *SEOmoz (2012)
  • 36. Just one month after the introduction of Facebook timeline for brands, photos and videos saw a 65% increase in engagement. *Simply measured (2012)
  • 37. In a Custom Content Council study, 62% of respondents reported using video in their content marketing. *Custom Content Council (2011)
  • 38. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. *Ooyala/ Ipsos (2012)
  • The Claim: Content marketing generates leads 5. 30 Overused Buzzwords in Digital Marketing
  • 39. Content creation ranked as the single most effective SEO tactic by 53%. *Marketing Sherpa (2013)
  • 40. 57.4% of B2B businesses say SEO has the biggest impact on lead generation goals. *MDG advertising (2013)
  • 41. Conversion rates are 105% higher for consumers who interact with ratings and product reviews. *Prestige Marketing (2012)
  • 42. Consumers who received email marketing spend 83% more when shopping. *iContact (2012)
  • 43. Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate. ) *HubSpot (2012)
  • The Claim: Investing in content marketing is critical to building your business 4. The Social Part of Social Media: A Love Story
  • 44. Marketers spend nearly 1/3 of their budgets on content marketing. *Content Marketing Institute (2011)
  • 45. 54% of marketers say they will increase their content marketing spending in the next 12 months. *Content Marketing Institute (2011)
  • 46. Content marketing costs 62% less than traditional marketing. *Demand metric (2013)
  • 47. Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing. *Demand metric (2013)
  • 48. $118.4 billion will be spent on content marketing, video, and social media in 2013. *eMarketer (2013)
  • 49. 55% of B2C marketers plan to increase their investment in branded content. *Custom Content Council (2011)
  • 50. Social media advertising spending will increase to $8.3 billion by 2015. *BIA/Kelsey (2011)
  • Follow @NewsCred for more!
  • About NewsCred
  • We power content marketing for the world’s leading brands
  • Your creative newsroom Content NewsCred provides licensed content from trusted sources, as well as original storytelling from world-class journalists. Curation Leveraging both semantic technology to filter and curate content, and an in-house editorial team available 24/7, content is tailored to your brand’s needs. Design We design, build and host custom content experiences, including microsites, blogs, email and social media campaigns. Analytics From unique visitors to tracking engagement across content, social, and search, our real-time analytics platform allows you to quickly learn from results.
  • NewsCred provides the smartest and simplest way to get fully- licensed content. Full-text articles, images and video from 2,500+ of the world’s best sources.
  • Want to learn more? Get in touch! sales@newscred.com www.Newscred.com 212.989.4100