Newsjelly brand story (English ver.) http://newsjel.ly What is News? The news that touches your heart is the real news! Information Overload 1. Information Overload 2. News; Not on my interest list 3. Same contents with different headlines 4. News; Lack of contents 5. News for me? 6. The veiled stories of you by data 7. Data journalism What kind of story do you want to know more? (Data Driven Approach) 8. Data never lies 9. Public data is a window to see this world 10. Social data; unconsciousness survey 11. Partnership with professional research institute 12. Exploring the world in big data Visual Storytelling 13. Fact-based article 14. Abstractness of statistics 15. Limit of text amid overload information 16. Newsjelly article, a power of image : infographic Two-way Communication 17. Sharing information via RAW data 18. Open discussion with Jelly

1. What is News?
The news that touches your heart is the real news!

2. Information Overload
• Terrestrial broadcasting, cable TV,
comprehensive TV channel, radio, week
of the press, SNS, independent media,
internet, blog etc.
• 3,850 companies enrolled in Internet
news-paper in 2012.
• Internet news updated per second
Are you pleased with
information overload?

3. News; Not on my interest list
• News filtered by gatekeeping
• Reflecting executives’ opinions
not story of people
• Not focuses on life but sports,
entertainment, politics
Wonder what would happen
if the good news is buried?

4. Same contents with different headlines
97 articles
published

5. News; Lack of contents
• Self-repetitive articles emerge
• Numerous advertisements
interferes articles
• Provocative titles & identical
articles
• Suggestive advertisements
distract articles

6. News for me?
• What if the news that affects my
life gets ignored by a selfreproduction process and
gatekeeping?
• The real news doesn’t just deliver
a fact, but it rather conveys the
meaning that helps influence my
life!

7. The veiled stories of you by data
• SNS activation
• Open to public data
• Diversified research methods
• Era of big data
Data has stories of
you and the world

8. DATA JOURNALISM
• Big data & Journalism union.
• Data analysis and collection from
independent position.
• Finding a new story hidden in data.
• Searching the hidden meaning in
classifiable big data.
• The creative and affluent storytelling as
ever existed.

9. What kind of story do
you want to know more?

10. Data Driven Approach

11. Data never lies
• For easily misinterpreted
problems, data analysis
based graph or chart is
provided.
• Deriving solutions from one’s
own thinking process.
• The importance of creating
value via data is widely
recognized by society.

12. Public data is a window to see this world
• Public data is owned by
government or public institution.
• High ripple effect on data usage
and high quality data
• Public data as information release
form is helpful for those who are
in need of finding a special
purpose.
specialist of data
collection and analysis
is needed!
A

13. Social data ;unconsciousness survey
• Data is New Soil and Oil
• Social media data can get
insights on people’s
thoughts.
• Evaluating influence
• understading community
• searching relationship route

14. Partnership with professional research institute
• Estimation limit on public
data and social data.
• Securing accuracy and
efficiency through a
partnership with professional
research institute.
• A way to discover problems
and raise questions.

15. Exploring the world in big data
• Public data & social data :
useful but unprocessed
• A specialist of collection and
analysis is needed
• The limit on collecting big data
and analysis : a new question
can not be raised
• Public + social + professional
research institute
Exploring the world through
big data by NewsJelly

16. Visual Storytelling

17. Fact-based article
• Delivery of fact
• Weakness in reporting
• Emergence of new media
and overload information
• Just delivering fact leaving
the key point
• Difficulties in finding
meaning, context, and flow
• Necessity of news curation

18. Abstractness of statistics
• Publics be fear of numbers
& overflowing statistics of
the article
• Deficiency in conveying
message by providing clearcut numbers
• Infographic as an alternative
Statistics ; a tool to talk a
story without reading and
analysis

19. Limits of text amid overload information
Digital transformation of
media, fast-growing data
• information becomes multimedialized by digitalization
• Limits of text in conveying
effective information for
people who are in overload
information
Visual storytelling is necessary!

21. How 2013 has changed since 1994?
• Syndrome of <answer 1994>
• How was our era of 1994?
• Combination of social data and public
data.
• Understanding the difference ;
lifestyle of 1994 VS lifestyle of 2013.
• Looking back on the past and see the
present
http://newsjel.ly/issue/4/

22. Remarkable coincidence between
politics and entertainment
• Conspiracy verification
• Analyze SNS’s key words
• Analysis and collection of the
news of the year
• Compare the response of
SNS with the amount of
articles of entertainment and
politics
http://newsjel.ly/issue/5/

23. One day of December, 10 years of X-mas
• Storytelling 10-years of
Christmas
• Matching temperature and
the times
• Discussing changes of our
society with Christmas as a
topic
http://newsjel.ly/issue/6/

24. Power of image : Infographic
• Concise
• Understandable
• Finding the relationship
among information
• Monitoring parameter

25. Find, refine, analyze, create … repeat

26. two-way communication

27. Sharing Information via RAW data
• Inducing secondary work by
RAW data
• Active discussion on new
and diverse topics

28. Open discussion with Jelly
• Communicate with users on
information and opinions
• One way communication to
discussion by development of
users participation

29. help@newsjel.ly