7. Make it
Spread the word
on social media
Recognize your
patrons over social
media
Award points for
shares, check-ins,
brand mentions
etc.
Give
exclusive
privileges
and VIP
offers for
members
8. Excite Your Employees
Incentivize signing up
customers – Reward top
performers each week
Train employees on the
program and encourage
them to speak to customers
Enrol all employees in the
program
11. Don’t Stay Silent
Regularly update
users about the
program
Get feedback
and improve
Take care NOT
to OverCommunicate or
Spam
Open up
Communicate
12. DON’T CHOOSE REWARDS FOR YOUR CUSTOMER
Offer choices on
how to redeem
points
Partner with
related businesses
to offer a wider
pool of rewards
Always give
the option to
avail discount
of equivalent
dollars on
purchases
13. Don’t Reward for the Sake of Rewarding
Always keep cost and returns balanced
Give away rewards that benefit the
business and the customer
Reward only desirable customer
behaviour
14. DON’T COMPROMISE ON PRIVACY
Don't
sell/share
customer
data
Protect
customer
data at all
costs
Trust lost
once, is
lost
forever