Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look press release distribution services , the cost and skills required, usage details, along with the selection checklist, tips and additional tools.
Overview of press release distribution services Getting your written documents into the hands of media members who can help distribute it to the major and influential outlets is a challenge. Users who pay for press release distribution service and templates may have contact information for hundreds, thousands, or even tens of thousands of media contacts.
Cost and skills required Press release distribution services cost from tens of dollar to upwards of $100, depending on which service is needed. Press release distribution services don't require any special skills, other than being able to upload your press release to the site, and to optimize it for internet distribution, and for search engines, if need be.
Usage details You can use templates to create your press releases, a service which can be provided when using a distribution service. Keep in mind if the press release will be posted online in several locations, then keywords and SEO should be done to improve the chances of getting registered with the search engines.
Checklist before selection Distribution to all major outlets, Integration of Social Networking Tools such as Delicious, Digg, Yahoo Buzz, and StumbledUpon, Access and Reach to A List Bloggers, Press release tracking tools included, Keyword linking, Supports image attachments, SEO, and Provides statistics
Tips You should always spend time compiling your own contact lists, which should include lots of local outlets. You can also benefit by mailing your press releases to your most valued customers.
Additional tools to consider Some additional tools to consider are :- Web analytics, Writing templates, Bulk email sender, and Autoresponder.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.