Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look sales and marketing software , the cost and skills required, execution details, along with the selection checklist, tips and additional tools.
Overview of sales and marketing software Online sales and marketing software can help users keep their accounts automated and streamlined, cut down on the time spent on monitoring accounts, and analyzing marketing strategies to increase efficiency. There is a wide variety of different categories of sales and marketing programs, including strategy, branding, forecasting, direct marketing, communications, advertising and marketing, product development, market research, demographic analysis, and pricing strategy.
Cost and skills required Most companies that produce marketing software create versions for small businesses, as well as for large corporations. In such a wide category, the skills and costs can vary dramatically and there are certainly programs available for most skill levels, and budgets.
Execution details Analyzing and comparing different packages that are available, as well as identifying your company's individual needs is important. If your company is just starting, employing some of these programs in the opening stages can help with things like market analysis, branding, and forecasting. Using analytical software to create case studies for successful or unsuccessful ventures will indeed help.
Checklist before selection The features you must check before finalizing on a press ad marketing software are :- Single user/server/corporate editions, Fully integrated into your system, Full support, and Scalability.
Tips When you are analyzing data and compiling it into reports, case studies, papers, and presentations, using charts, graphs, pictures, and other graphics can help get your point across, and emphasize your main focuses. If your company can use the free software that is made available through your marketing partner, such as Google, or Yahoo, then by all means, you can get the most out of what's free.
Additional tools to consider Some additional tools you must consider along with sales and marketing software are :- Web analytics, Business productivity assessment, SEO software, Affiliate marketing, and Google AdSense
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
