Shoes eCommerce Infographic and Footwear and Online Sales Apparel and accessories is one of the fastest growing eCommerce categories. Within this category, footwear is becoming increasingly popular and shoppers are now turning to their screens to purchase shoes. During this holiday season, many consumers are going to be searching for the best deals on apparel and accessories. Learn about the growth of eCommerce footwear sales in our latest infographic.

1. Apparel and accessories is one of the
fastest growing eCommerce categories.
Within this category, footwear is becoming
increasingly popular and shoppers are now
turning to their screens to purchase shoes.
Learn about the growth of eCommerce
footwear sales in our latest infographic.
Anticipated Growth of Footwear
2015 2018
Global footwear market
set to reach
$195 billion
Expected to reach
$211.5 billion
That is
26 billion
pairs of shoes
World Leaders in Production & Sales
The Asia Pacific region has been and continues to be dominant in the industry
30% Of sales come from the
Asia Pacific region
63% Of all production is
located in China
Production is increasing
at 7% annually
21 billion PAIRS OF SHOES SOLD IN 2012
Footwear Sales & Popularity
Fashion footwear sales reached
$41 BILLION
Revenue in 2013
Fashion Footwear
Outdoor Footwear
Casual Footwear
4% increase from 2012
10% increase from 2012
2% increase from 2012
7% increase from 2012
Women’s Sales
Children’s Sales
Men’s Sales
$23.8 billion
2% increase from 2012
$5.2 billion
7% increase from 2012
16% increase from 2012
$12.5 billion
Grandparents are more brand loyal than
millenials, with over 90% of
grandparents favouring a certain brand
Where did they come from?
pairs from China pairs from India pairs from Brazil
13.3 billion 2.19 billion 864 million
SHOE STORES MADE $29 BILLION U.S. IN 2013
0 5 10 15 20
Women’s Casual
Women’s Dress
Women’s Athletic
17%
13%
10%
0 5 10 15 20 25
Men’s Athletic
Men’s Casual
Men’s Dress
Men’s Other
20%
9%
6%
25%
19% Of sales were made online - eCommerce is fueling this
industry’s growth
The average order value is greater online, than in-store
Average Shoe Prices
$50
$41
$70
$42
$67
$40
Walking Shoes
Soccer Shoes
Golf Shoes
Skateboarding Shoes
Running Shoes
Gym Shoes
Industry Leaders
And those sales were composed of:
Top five brands in the footwear industry
Nike Adidas Reebok Puma New Balance
Together, these five brands have
70% market share
Nike Adidas Puma
$12.5 billion $9.5 billion $1.9 billion
In 2013, they made this much in sales on footwear alone:
Sources:
http://www.statista.com/statistics/245637/average-retail-price-of-walking--shoes-in-the-us/
http://www.statista.com/statistics/278834/revenue-nike-adidas-puma-footwear-segment/ http://www.statista.com/statistics/227256/leading-10-global-
footwear-producers-by-country/
http://www.statisticbrain.com/footwear-industry-statistics/
http://beforeitsnews.com/press-releases/2013/04/global-footwear-market-will-reach-usd-211-5-billion-in-2018-transparency-market-research-2747246.html
https://www.npd.com/wps/portal/npd/us/news/press-releases/the-npd-group-reports-2013-annual-fashion-footwear-sales-increase-4-percent/
http://www.reportlinker.com/ci02119/Footwear.html
st. & eb.