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CONTENTS


         1        Overview


         2        Types of counterfeiting motion pictures


         3         The cost of counterfeiting motion pictures


         4          Why does it occur?


         5          How to deal with?




Monday, December 17, 2012                                       Page: 2
OVERVIEW




Monday, December 17, 2012              Page: 3
OVERVIEW




                            VIPPhone V4S
                             Vs Iphone 4s




Monday, December 17, 2012                   Page: 4
OVERVIEW




Monday, December 17, 2012              Page: 5
GooPhone i5
                               ZoPhone




                 Hero H2000+   KuPhone


Monday, December 17, 2012                Page: 6
OVERVIEW(cont.)

     Counterfeiting is ultimately an infringement of the legal rights of an
      owner of intellectual property.




http://www.loeb.com/files/Publication/30f2b446-729d-4290-a135-1e0c3fa92d27/Presentation/PublicationAttachment/176b7ff4-f068-4eb
  Monday, December 17, 2012                                                                                      Page: 7
OVERVIEW(cont.)




Monday, December 17, 2012                     Page: 8
OVERVIEW (cont.)


    •Argentina                                              •Lebanon

    •Brazil                                                 •Mexico
                            currency         documents
    •Chile                  medicine         works of art   •Russia
                            clothing          watches       •Thailand
    •China
                            toys              electronics
    •Egypt                  handbags          software
                                                            •Turkey

    •India                  Videos/movies/music             •Ukraine

    •Israel                                                 •Venezuela


Monday, December 17, 2012                                              Page: 9
OVERVIEW(cont.)




Monday, December 17, 2012                     Page: 10
WHAT WILL YOU CHOOSE…?


                     Piracy is the biggest threat to the
                     Piracy is the biggest threat to the
                          motion picture industry.
                          motion picture industry.




Monday, December 17, 2012                                  Page: 11
TYPES OF PIRACY




                Internet piracy           Camcoder piracy




                Optical disc/              Satellite piracy
              hard goods piracy
Monday, December 17, 2012                                     Page: 12
COST OF PIRACY: US & AU LOSSES




            80%: piracy overseas
             80%: piracy overseas            Source: Motion Picture Association of America, 2005,
                                             The Cost of Movie Piracy.
            20%: piracy in the U.S.
             20%: piracy in the U.S.
                                             62 %: hard goods piracy
                                              62 %: hard goods piracy
                                             38%: internet piracy
                                              38%: internet piracy
                Movie Piracy Costs Australian Economy
                 Movie Piracy Costs Australian Economy
                             $1.3 Billion (2011)
                              $1.3 Billion (2011)
                 --Killed the equivalent of 6,100 full time
    U.S: lost $6.1 billion in 2005 to piracyfull time
                    Killed the equivalent of 6,100
                                                    worldwide.
                jobs thanks to 92 million pirated movies
                  jobs thanks to 92 million pirated movies
                         being viewed or obtained.
                          being viewed or obtained.



Monday, December 17, 2012                                                             Page: 13
COST OF PIRACY: WORLDWIDE

    Estimated $18.2 billion in 2005 includes producers,
     distributors, theaters, video stores and pay-per-view
     providers in the U.S. and around the world.




Monday, December 17, 2012                                    Page: 14
PIRACY RATE vs DOLLARS LOSSES




Monday, December 17, 2012                 Page: 15
PIRATE PROFILE




                Pirate Profile
                Pirate Profile




                                    Downloader Pirate Profile
                                    Downloader Pirate Profile
Monday, December 17, 2012                                       Page: 16
WHY DOES IT OCCUR?




Monday, December 17, 2012                        Page: 17
HOW TO DEAL WITH?




        NGOs
        NGOs
Monday, December 17, 2012                       Page: 18
HOW TO DEAL WITH?




Monday, December 17, 2012                       Page: 19
Monday, December 17, 2012   Page: 20
CONCLUSION




Monday, December 17, 2012                Page: 21
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Fighting counterfeit motion pictures

  • 1. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level
  • 2. CONTENTS 1 Overview 2 Types of counterfeiting motion pictures 3 The cost of counterfeiting motion pictures 4 Why does it occur? 5 How to deal with? Monday, December 17, 2012 Page: 2
  • 4. OVERVIEW VIPPhone V4S Vs Iphone 4s Monday, December 17, 2012 Page: 4
  • 6. GooPhone i5 ZoPhone Hero H2000+ KuPhone Monday, December 17, 2012 Page: 6
  • 7. OVERVIEW(cont.)  Counterfeiting is ultimately an infringement of the legal rights of an owner of intellectual property. http://www.loeb.com/files/Publication/30f2b446-729d-4290-a135-1e0c3fa92d27/Presentation/PublicationAttachment/176b7ff4-f068-4eb Monday, December 17, 2012 Page: 7
  • 9. OVERVIEW (cont.) •Argentina •Lebanon •Brazil •Mexico currency documents •Chile medicine works of art •Russia clothing watches •Thailand •China toys electronics •Egypt handbags software •Turkey •India Videos/movies/music •Ukraine •Israel •Venezuela Monday, December 17, 2012 Page: 9
  • 11. WHAT WILL YOU CHOOSE…? Piracy is the biggest threat to the Piracy is the biggest threat to the motion picture industry. motion picture industry. Monday, December 17, 2012 Page: 11
  • 12. TYPES OF PIRACY Internet piracy Camcoder piracy Optical disc/ Satellite piracy hard goods piracy Monday, December 17, 2012 Page: 12
  • 13. COST OF PIRACY: US & AU LOSSES 80%: piracy overseas 80%: piracy overseas Source: Motion Picture Association of America, 2005, The Cost of Movie Piracy. 20%: piracy in the U.S. 20%: piracy in the U.S. 62 %: hard goods piracy 62 %: hard goods piracy 38%: internet piracy 38%: internet piracy Movie Piracy Costs Australian Economy Movie Piracy Costs Australian Economy $1.3 Billion (2011) $1.3 Billion (2011) --Killed the equivalent of 6,100 full time  U.S: lost $6.1 billion in 2005 to piracyfull time Killed the equivalent of 6,100 worldwide. jobs thanks to 92 million pirated movies jobs thanks to 92 million pirated movies being viewed or obtained. being viewed or obtained. Monday, December 17, 2012 Page: 13
  • 14. COST OF PIRACY: WORLDWIDE  Estimated $18.2 billion in 2005 includes producers, distributors, theaters, video stores and pay-per-view providers in the U.S. and around the world. Monday, December 17, 2012 Page: 14
  • 15. PIRACY RATE vs DOLLARS LOSSES Monday, December 17, 2012 Page: 15
  • 16. PIRATE PROFILE Pirate Profile Pirate Profile Downloader Pirate Profile Downloader Pirate Profile Monday, December 17, 2012 Page: 16
  • 17. WHY DOES IT OCCUR? Monday, December 17, 2012 Page: 17
  • 18. HOW TO DEAL WITH? NGOs NGOs Monday, December 17, 2012 Page: 18
  • 19. HOW TO DEAL WITH? Monday, December 17, 2012 Page: 19
  • 20. Monday, December 17, 2012 Page: 20
  • 22. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level
  • 23. Monday, December 17, 2012 Page: 23

Notas del editor

  1. http://vipphone.com.vn/product.html
  2. Technically, the English term “counterfeiting” only refers to specific cases of trademark infringement. However, in practice, the term is allowed to encompass any making of a product which so closely imitates the appearance of the product of another as to mislead a consumer that it is the product of another. Hence, it may also include the unauthorised production and distribution of a product that is protected by other intellectual property rights, such as copyright and neighbouring rights.
  3. The Cost of Movie Piracy - http://austg.com/include/downloads/PirateProfile.pdf The most comprehensive picture of film piracy to date, capturing (a) losses due to both internet and hard goods piracy, (b) the cost of piracy to domestic and worldwide industries, and (c) the profile of the typical pirate in various markets.
  4. The major U.S motion picture studios lost $6.1 billion in 2005 to piracy worldwide. 80 percent of those losses resulted from piracy overseas, 20 percent from piracy in the U.S. , 38 percent from internet piracy. The major U.S. motion picture studios lost $6.1 billion to piracy in 2005. $4.8 billion, or 80 percent, resulted from piracy in other countries and $1.3 billion, or 20 percent, resulted from losses in the U.S. $3.8 billion was lost to hard goods piracy, defined as obtaining movies by either purchasing or acquiring an illegally produced VHS/DVD/VCD through a commercial source, or making illegal copies for oneself or receiving from a personal source (friend or family) an illegal copy of a legitimate VHS/DVD/VCD. $2.3 billion was lost to internet piracy, defined as obtaining movies by either downloading them from the Internet without paying or acquiring hard copies of illegally downloaded movies from friends or family. *MPA Members: Buena Vista Pictures Distribution; Metro-Goldwyn-Mayer Studios Inc.; Paramount Pictures; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios, LLP; and Warner Bros. Entertainment Inc.
  5. Piracy rates are highest in China (90 percent), Russia (79 percent) and Thailand (79 percent). The estimate for the US market is 7%. China and Russia have the highest piracy rates of all countries surveyed – 90 percent and 79 percent, respectively.  The study indicates that the U.S. motion picture dollar losses in those markets are smaller than losses in Mexico and the UK. Why? • The U.S. motion picture industry’s access to China is severely limited. China limits the number of foreign films allowed in theaters each year to 20 , and imposes a number of restrictions on the distribution of home video products . By contrast, pirates operate unfettered and outside the law. • Mexico and the UK are free markets resulting in higher revenue for the U.S. motion picture industry
  6. The typical worldwide pirate is 16-24 years old, male and lives in an urban area. The 16-24 age group is particularly high in the category of internet piracy, representing 58 percent of illegal downloaders across the 22 directly researched countries*. It is even higher in the US, where the same age range represents 71 percent of downloaders. 44 percent of MPA company losses in the U.S. are attributable to college students. ------------------------------- LEK is an international strategy consulting firm.  The study was conducted over 18 months. LEK surveyed 20,600 movie consumers in 22 countries using focus groups and telephone, internet and in-person interviews.  Those surveyed were movie watchers. Those who have dropped out of the market for movies were not included in the study.  Data from the 22 directly research countries was extrapolated to 42 additional countries using a regression model developed in conjunction with UCLA and based on country-specific characteristics to complete the worldwide piracy picture.  The study’s piracy loss calculation is based on the number of legitimate movies - movie tickets, legitimate DVDs - consumers would have purchased if pirated versions were not available ----------------------------- Australia  Brazil  Canada  China  France  Germany  Hong Kong  Hungary  India  Italy  Japan  Korea  Mexico  Netherlands  Poland  Russia  Spain  Sweden  Taiwan  Thailand  UK  United States
  7. A number of multilateral organizations exist to protect IPR, including the World Trade Organization’s Trade-Related Aspects of Intellectual Property Rights (TRIPS) and the World Intellectual Property Organization (WIPO), that are charged with implementing the provisions of the Paris Convention dealing with patents and trademarks, and the Berne Convention that focuses on copyrights. International Anticounterfeiting Coalition (IACC), the Business Software Alliance (BSA), and the Software Information Industry Association
  8. What I mean here? I means before talking about solutions, I will tell them that many counterfeiters think that they can counterfeit without detecting or catching. (Show the picture 1) And then I say that they are wrong because Government supply internet service for us and they can easily trace you just with a click of mouse. (P2) they will properly be arrested. (P 3)