1. The Costs of Rapid Data Growth
Managing backup and recovery software costs
as data volume grows
White paper: The Costs of Rapid Data Growth Asigra, Inc.
Curatrix Technologies Limited
Langstone Technology Park Havant, PO9 1SA United Kingdom
T: +44 (0)33 3241 2226 E: enquiries@curatrix.co.uk W: www.curatrix.co.uk

2. For most businesses, data backup and recovery is more expensive than ever. Since you
pay for backup and recovery software based on your data capacity, your costs grow
just as fast as your data volume. At the current rate of data growth, costs are quickly
becoming unsustainable. Combine this with increasing data variety, mobile workforces
and ‘bring-your-own-device,’ and IT managers are faced with a formidable challenge.
There is a need in the backup market for a new pricing paradigm that provides a
solution to these challenges facing businesses today.
Whitepaper: The Costs of Rapid Data Growth
Time
DataCapacity
Enterprise Strategy Group (ESG) conducted a market research survey, and found that data is growing at a minimum of 20% annually1
(other sources have estimated data growth at up to 40% annually)2
. Many companies are quickly realizing that the velocity of this data
explosion comes at a high cost, because current backup pricing models are based on data volume, which is unsustainable.
Why your current pricing model is wrong
Backup and recovery solutions are, in essence, an insurance policy for corporate data, and the value of this policy lies in the ability to
successfully recover data when needed. Existing pricing structures miss the fundamental value proposition by placing the emphasis on
backup instead of recovery.
Given the current rapid growth trends in data volume, it is more important than ever to change the way backup and recovery software is
priced.
We recognized these trends and set out to help companies optimize their backup and recovery budgets. We are offering a new
performance based pricing model that puts the focus on recovery, instead of backup. To do this we developed analytics software so we
can price our licenses based on the amount of recovery that customers actually perform. In addition, our analytics engine provides better
insights into the source and causes of recoveries so that customers can better control their data environment. With our model, costs are
now aligned with the fundamental purpose of backup and recovery software — the ability to successfully recover your valuable data in
the face of unexpected data loss events.
The way your business uses data has changed, and it’s time that the way you pay for data protection changes too. Our recovery-based
pricing model separates and lowers license costs for backup and recovery. It is designed to ensure that even as your data grows, your
costs do not.
1 2013 ESG Market Research Survey
2 McKinsey Global Institute. Big Data: the next frontier for innovation, competition, and productivity

3. Whitepaper: The Costs of Rapid Data Growth
© 2014 Asigra Inc. Asigra, the Asigra logo, Asigra Cloud Backup, Recovery is Everything, and Recovery Tracker are all trademarks of Asigra Inc.
Recovery License Model is a registered trademark of Asigra Inc. All other brand and product names are trademarks of their respective owners. [07/14]
It’s time for a fair pricing model. Our new technology and pricing innovations will reduce
your costs and help you grow your business. If you want to discuss the benefits of our
recovery-based pricing model and how it can help your organization, please contact us.
Curatrix Technologies Limited
Langstone Technology Park Havant, PO9 1SA United Kingdom
T: +44 (0)33 3241 2226 E: enquiries@curatrix.co.uk W: www.curatrix.co.uk