12. 12 You are a market for what kinds of products?
13. 13 Kotler: Says: Conventional marketing thought is changing, because markets are changing faster than marketing Why?: We have moved from the industrial economy to the information economy.... So - Businesses are increasingly global.... And - blurring of industry boundaries are rampant Meaning: It is more difficult to know who the customer is, where they live, what they are like... How to create and maintain a competitive advantage....what is a product and what is a service?....
14. 14 Kotler: The new marketing paradigm emphasizes: What does he say is challenging conventional marketing?