Facebook for Business Owners

Facebook for Business
By Nick Armstrong -- IAmNickArmstrong.com -- @ImNickArmstrong

Tuesday, April 12, 2011

I run WTF Marketing.

I’m 25, live in Colorado and
sometimes pretend to be Spock.

I teach weekly classes on web
marketing and volunteer at the
Loveland SBDC.


What are we covering?
Personal Proﬁles
Maximize Privacy
Friend Lists
Selective Exclusion
Groups
Pages
Landing Pages
Events
Apps
Analytics
Promotion
Facebook Ads
Demographics


Let’s Get Started


Facebook 101
Not just for posting embarrassing
photos and stalking anymore.

We", okay. Maybe mostly stalking.

Remember that until recently,
Facebook was for co"ege students to
ﬁnd people to hook up with.


Facebook by the Numbers

If Facebook were a country,
it would be the 3rd most
populous in the world
(~600k in 2011) behind
China and India.

Over 150 million are using
Facebook mobile.

Steve Kay / Jellybeans


Facebook by the Numbers

In short, everybody,
and their mother,
and their grandmother
(including mine)
are on Facebook.

Scott Beale / Laughing Squid


No, really... as of January 4, 2011

Female - 55%

Male - 43.4%

Aged 18 to 24 - 30.9% (fastest growing)

Aged 35 to 54 - 27%

Total US users - 147 million
Source: Facebook Ads Data

Scott Beale / Laughing Squid


Personal Proﬁles


What’s a Proﬁle for?

A Person. Not a Business.

Seriously: using a Proﬁle
for your business will get
you banned.


Create an Account

Don’t do this.


Why Not?
Do this.

It’s a lot harder to get
traction for your page with
no personal proﬁle.

You may end up penniless
and broke.
This is OK too,
but harder.


Friend requests Messages News Feed

Friend Requests

Your proﬁle
Post an update Events

Groups
Comments and Likes
Games and apps

Find more friends

The Home Screen

Privacy Options
Add/edit info

Other info ﬁelds

Avatar
Remove post

Your Proﬁle

Now What?
Add in as much data as you are
comfortable with. You can
change privacy settings for each
piece.

Finding friends makes it easier
to gain fans down the road.

Don’t Friend people you don’t
know.

Upload a photo - use the same
one as in your other proﬁles.


Click here

This appears

Adding Info

Uploading Your Photo

What Happens When You
Like Something

Tagging Photos
(and untagging)

Important
Lock down your privacy settings.
Like, right now.


First, Create Friend Lists

Click on Account on the
upper-right

Click on “Edit Friends”


Create a list

Remove Friend

Friend Lists

Building a Friend List

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here. You can add/edit later!


Friends Lists, Explained
No notiﬁcations are sent
when you add someone to a
list.

You can set individual
privacy settings for each list.

You can post something on
your wall speciﬁcally for a
list or exclude a list (even
individuals).


Friends Lists, Explained
Some list ideas:

Family You Like

Family You Don’t Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff


Mouse over

This appears
Click

Add to a list

Adding People to a List

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the
upper-right

Click on “Privacy Settings”


Bad idea.

My favorite

Your Proﬁle

Most important setting
anywhere, ever. Fix this now.

Apps and Sharing

Any application your friends add can see whatever is still checked in this box.
By Default, Farmville knows your sexual orientation, what you look like, and
where you like to shop. How do you feel about that?


Block and Ignore

Block Applications

The actual setting:

What the Public Sees

Exclude lists/friends

Write here

Posting Something
To Your Wall

Publish to or exclude lists/friends


Mouse over any post to see this X. You can mark things as spam,
hide ads, block apps, and even unlike pages with it. You can also just
hide the individual post or posts from that page/person/app in the
future.


Then

Creating An Event

Invite Friends

Groups


Groups: New and Improved

In many ways groups may
out-perform pages. Pages
are very static, meant to
disseminate information
and brand your customers.

Groups, on the other hand,
are inherently social.


Post documents and events
Group Type

Chat to group

Groups have
Members and Walls

Modify notiﬁcation settings


A Note on
Group Types
Open: Members and Content visible

Closed: Members visible, Content
Hidden

Secret: Members and Content
Hidden


Building a Business Page


Step 1: Search for Coca-Cola.

Click here.

Step 3:
Click here.
Step 2: Scroll down.

You’ve got choices!
(you can change your mind later - they
decide what info you enter)

Build Your First Page
Big Tips:

Don’t blindly add everybody.

Be engaging - not a bullhorn!

Correct (square) logo format.

Promote, but remember it’s not
yours (Facebook belongs to
Facebook).

Get versed in the TOS.


Reviving an Old Page?

Add Info and Edit
Your Settings

Page Setup

Restrict visibility with this
setting

Determine which tab
people land on when ﬁrst
visiting here


Enter Basic Business Info

Separation of Interests?

Upload a Logo (square!)

Featured Likes
and Owners

Promotion
(Badge is easiest)

Adding Admins

Adding and Removing
App Tabs

Creating Events

Using Facebook
As Your Page

Allows you to post on any page
you’ve liked (as your business)

Like Other Pages
To Drive Trafﬁc

Import Your Blog


Custom Landing Page

This is much more difﬁcult
than it used to be.

But, there’s an easy solution
(it comes at a cost).


The Easy Way:
Pagemodo.com

The Hard Way:
Build a Custom App

Remember this URL

Create a 520px wide page
on your web server

Creating an App

Visit www.facebook.com/
developers and click Allow.

Click on “Set Up New
App”

Name your app and click
Agree.


Name your app,
set your icons.

Enter the URL of the page you created earlier here

Enter up to 16 characters in
the Tab Name, set the URL

When You Save Settings
Click Here

Understanding Insights


Meta Analytics

Demographics:
Marketable or Just Fun?

Like Sources

Find the Patterns in Usage

Facebook Ads


To Create An Ad

Here’s the Cool Part...

Thanks!
Nick Armstrong
IAmNickArmstrong.com
@ImNickArmstrong


Facebook for Business Owners

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