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Build a Better
Aerospace Industry News Release
A how-to PR infographic
Wings=Color
Give your story a lift with
colorful details, interesting
quotes, photography and
video that complement and
enhance the subject matter.
Landing Gear=Closing
Conclude your reader’s
journey with a brief company
description, clear contact
information and an
easy-to-follow call to action.
A Note About Quality
Whether you are building a
jet or building a news release,
quality is critical. Errors won’t
fly with the news media
and will quickly erode your
credibility. Proofread and fact
check everything. Then,
do it again.
505 S VAL VISTA DRIVE MESA AZ 85204 USA TEL 1.480.924.0690 BDNAEROSPACE.COM
bdnA E R O S P A C E M A R K E T I N G
Headline/Dateline=Cockpit
The dateline and headline act
as a control center, establishing
the origin of the release and
showing the reader where the
story is headed. A dull, vague
headline will send your release
into a nosedive.
Body Copy=Fuselage
A solid structure will strengthen
the performance of your news
release. Be concise, complete
and accurate, using inverted
paragraph style and double
spacing, faithfully following
AP Style.
Content=Engine
Substantial, newsworthy
information powers every
effective news release.
Fuel it with timely, relevant,
meaningful content.
 
SAMPLE PRESS RELEASE
COMPANY LETTERHEAD
FOR IMMEDIATE RELEASE
ALWAYS START WITH A STRONG, DESCRIPTIVE HEADLINE
YOUR CITY, STATE, Date — If your headline was good, people
are now reading your news release. Make it worth the effort by
getting right to the point. Address the 5 W’s of good journalism:
Who, What, When, Where, and Why.
Report the facts in an objective way. Write in the third person.
Be prepared with specifics. Aerospace journalists will want to
know the contract values, delivery dates, order quantities, the
number of jobs created or lost, and other relevant details. If you
can’t or won’t substantiate claims, your news release becomes
a fluffy waste of time.
Continue adding supporting information and quotes. Be
complete, but brief.
Close with a boilerplate company description, and end with
the traditional close symbol “###” centered at the bottom
of the page. Always include a point of contact and ensure
that he or she is available to answer questions.
CONTACT
YOUR NAME
YOUR PHONE NUMBER
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