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NICHES: IMPLEMENTING
INNOVATION IN MOBILITY



                       APRIL 2011
                      NICK JANKEL
                 WWW.WECREATE.CC
CONSULTING, TOOLKITS & TRAINING
TO CO-CREATE A RADICALLY BETTER
            WORLD
BOOSTING THE INNOVATION
          CAPABILITIES
  OF THE MOST DISADVANTAGED
SO THEY CAN CO-CREATE SOLUTIONS
     TO THEIR OWN PROBLEMS
COLLABORATION THAT
              INNOVATES NEW
CO-CREATION   CONCEPTS, SERVICES
              BUSINESS MODELS THAT
              SERVE THE COLLECTIVE
IN THE LONG HISTORY OF HUMANKIND
(AND ANIMAL KIND, TOO) THOSE WHO
LEARNED TO COLLABORATE AND
IMPROVISE MOST EFFECTIVELY HAVE
PREVAILED.

                  CHARLES DARWIN
INNOVATION =
     THE IMPACTFUL
   LEVERAGE OF IDEAS




                       8
OPEN INNOVATION =
        THE IMPACTFUL
      LEVERAGE OF IDEAS


         TOGETHER

       SO BOTH RISKS &
     REWARDS ARE SHARED
INCREMENTAL
DISRUPTIVE
New      Incremental          Disruptive
Segment




  Old     Business as usual
Segment   Problems as usual    Incremental



          Old Behaviour       New Behaviour
A REVOLUTION DOESN’T HAPPEN
WHEN SOCIETY ADOPTS NEW TOOLS.
IT HAPPENS WHEN SOCIETY ADOPTS
        NEW BEHAVIOURS

         CLAY SHIRKY
New     Travel Training    Car Sharing
Segment




  Old                       Tailored Info /
Segment     Status Quo
                                 MTIS



          Old Behaviour     New Behaviour
STATUS QUO
IS MAINTAINED
      BY
  OUTDATED
ASSUMPTIONS
HIERARCHIES
                  MAINTAIN
               ASSUMPTIONS




www.wecreate
ENSURE
PEOPLE THINK
  THE SAME
ONE SIZE
   INNOVATION      FITS ALL,
IN HIERARCHIES = DETERMINED
                    BY THE
                  AUTHORITY
HIERARCHIES ARE
          BEING DISSOLVED
                IN A

                GLOBALISED
               PARTICIPATORY



www.wecreate                   22
AND ABOVE ALL NETWORKED
        SOCIETY
THE    COLLABORATIONS
 POTENTIAL   FORM AROUND
    FOR       AFFINITIES
NETWORKED  =
INNOVATION AND TRANSFORM
   TODAY   THE STATUS QUO
            WITH A WIN WIN
                 WIN
1. KNOW YOUR ULTIMATE PURPOSE
AND CREATE THE CONTEXT FOR IT
2. ACKNOWLEDGE THE ASSUMPTIONS
PEOPLE HAVE AND DISPROVE THEM
3. SPOT & OVERCOME SPECIFIC BARRIERS
TO IMPLEMENTATION BEFORE PARTNERS
4. CREATE AND NURTURE NETWORK OF
INNOVATORS THAT ‘GET IT’
5. ENSURE THERE IS A WIN WIN WIN
6. START SMALL BUT DESIGN FOR BIG
7. FOCUS ON HONING YOUR
COLLABORATION IQ
ACTIVATION
                     ENERGY
e   COLLABORATION
          IQ



                    RELEASED
                     ENERGY
NO ONE ORG
     CAN
 UNDERSTAND
HOW TO SOLVE
  A COMPLEX
 ISSUE ALONE
NOT ENOUGH
TIME, MONEY,
INTELLIGENCE
 & ATTENTION
TO CONTINUE
BUSINESS AS
    USUAL
TO ACHIEVE A
 GOAL OF ANY
AMBITION, TODAY
  WE NEED TO
 COLLABORATE
A ONCE-IN-A-
 GENERATION
OPPORTUNITY

  TO CO-
 CREATE A
 RADICALLY
  BETTER
  WORLD
IF YOU DOUBT
    WHAT
 CO-CREATION
   CAN DO...
TOGETHER EVERYTHING
    IS POSSIBLE
wecreate.cc

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NICHES +

  • 1. NICHES: IMPLEMENTING INNOVATION IN MOBILITY APRIL 2011 NICK JANKEL WWW.WECREATE.CC
  • 2. CONSULTING, TOOLKITS & TRAINING TO CO-CREATE A RADICALLY BETTER WORLD
  • 3.
  • 4.
  • 5. BOOSTING THE INNOVATION CAPABILITIES OF THE MOST DISADVANTAGED SO THEY CAN CO-CREATE SOLUTIONS TO THEIR OWN PROBLEMS
  • 6. COLLABORATION THAT INNOVATES NEW CO-CREATION CONCEPTS, SERVICES BUSINESS MODELS THAT SERVE THE COLLECTIVE
  • 7. IN THE LONG HISTORY OF HUMANKIND (AND ANIMAL KIND, TOO) THOSE WHO LEARNED TO COLLABORATE AND IMPROVISE MOST EFFECTIVELY HAVE PREVAILED. CHARLES DARWIN
  • 8. INNOVATION = THE IMPACTFUL LEVERAGE OF IDEAS 8
  • 9. OPEN INNOVATION = THE IMPACTFUL LEVERAGE OF IDEAS TOGETHER SO BOTH RISKS & REWARDS ARE SHARED
  • 12.
  • 13. New Incremental Disruptive Segment Old Business as usual Segment Problems as usual Incremental Old Behaviour New Behaviour
  • 14. A REVOLUTION DOESN’T HAPPEN WHEN SOCIETY ADOPTS NEW TOOLS. IT HAPPENS WHEN SOCIETY ADOPTS NEW BEHAVIOURS CLAY SHIRKY
  • 15. New Travel Training Car Sharing Segment Old Tailored Info / Segment Status Quo MTIS Old Behaviour New Behaviour
  • 16. STATUS QUO IS MAINTAINED BY OUTDATED ASSUMPTIONS
  • 17.
  • 18.
  • 19. HIERARCHIES MAINTAIN ASSUMPTIONS www.wecreate
  • 21. ONE SIZE INNOVATION FITS ALL, IN HIERARCHIES = DETERMINED BY THE AUTHORITY
  • 22. HIERARCHIES ARE BEING DISSOLVED IN A GLOBALISED PARTICIPATORY www.wecreate 22
  • 23. AND ABOVE ALL NETWORKED SOCIETY
  • 24. THE COLLABORATIONS POTENTIAL FORM AROUND FOR AFFINITIES NETWORKED = INNOVATION AND TRANSFORM TODAY THE STATUS QUO WITH A WIN WIN WIN
  • 25.
  • 26.
  • 27. 1. KNOW YOUR ULTIMATE PURPOSE AND CREATE THE CONTEXT FOR IT 2. ACKNOWLEDGE THE ASSUMPTIONS PEOPLE HAVE AND DISPROVE THEM 3. SPOT & OVERCOME SPECIFIC BARRIERS TO IMPLEMENTATION BEFORE PARTNERS 4. CREATE AND NURTURE NETWORK OF INNOVATORS THAT ‘GET IT’ 5. ENSURE THERE IS A WIN WIN WIN 6. START SMALL BUT DESIGN FOR BIG 7. FOCUS ON HONING YOUR COLLABORATION IQ
  • 28. ACTIVATION ENERGY e COLLABORATION IQ RELEASED ENERGY
  • 29. NO ONE ORG CAN UNDERSTAND HOW TO SOLVE A COMPLEX ISSUE ALONE
  • 30. NOT ENOUGH TIME, MONEY, INTELLIGENCE & ATTENTION TO CONTINUE BUSINESS AS USUAL
  • 31. TO ACHIEVE A GOAL OF ANY AMBITION, TODAY WE NEED TO COLLABORATE
  • 32. A ONCE-IN-A- GENERATION OPPORTUNITY TO CO- CREATE A RADICALLY BETTER WORLD
  • 33. IF YOU DOUBT WHAT CO-CREATION CAN DO...
  • 34. TOGETHER EVERYTHING IS POSSIBLE