Keynote for BUPA on how to design an authentic personal brand, become a radiator and not a drain, and understand the power of positive perceptions and reputations

1. YOU ARE WHAT
THEY EAT
NICK JANKEL, WECREATE
OCT 2011

2. BUILDING THE CAPACITY FOR TEAMS TO
CO-CREATE THROUGH
TRAINING, COACHING & ORG DESIGN

4. FIRST
YOU

5. BRAND
MARK OF QUALITY, RELIABILITY, PROVENANCE

6. BRAND
PROMISE, ENERGY, STORY, VISION

7. NO BEST
PEOPLE

8. NO BEST
PERFORMANCE

9. BEST
PERCEPTIONS

10. ATM

11. CHARGE
PRICE PREMIUM FOR THEM

12. PERCEPTIONS
MIND & HEART

13. ASSOCIATIONS
FUNCTIONAL & EMOTIONAL

14. EMOTION
EMOTION IS CRITICAL FOR ALL DECISION-
MAKING
NEUROSCIENCE SHOWS WHEN WE HAVE NO
EMOTION, WE CAN’T DECIDE ANYTHING

15. "Employers told us
that someone with a
winning mindset was,
on average, seven
times more valuable
than a normal
employee."
JAMES REED

16. HIRE
FOR ATTITUDE

17. TRAIN
FOR APTITUDE

18. MATRIX
ORGS BECOMING THE NORM

19. NOBODY
KNOWS YOUR CV OR YOUR POTENTIAL

20. HUNDREDS
OF PEOPLE, EMAILS, FACEBOOK MAILS,
LINKED IN MAILS, SKYPE CALLS, TEXTS A
WEEK

21. SENSE
WHO YOU ARE IN MINUTES

22. BODY
LANGUAGE TELLS SO MUCH

23. COST
OF ENTRY INTO THEIR POSITIVE
PERCEPTIONS

24. HYGIENE
FACTORS
BASIC PERFORMANCE, LITERACY, COMMON
SENSE

25. DELIGHT
FACTORS
ABOVE & BEYOND, EXTRA BIT

26. HUMAN
SKILLS
LIKE CARING, RECIPROCATING, CO-
OPERATING

27. MESS UP

29. RESPONSIBLE

30. RESPONSE
ABLE

31. DRAIN

32. ENTITLEMENT
CULTURE OF COMPLAINT

33. RADIATOR

34. SERVICE
CULTURE OF CONTRIBUTION

35. LYNCHPIN

36. "We have to bring
ourselves and our
emotions to a
situation even if we
don't feel like it."
SETH GODIN

37. REPUTATIONS
TRAVEL FAST IN THE NETWORK

38. REPUTATION
MANAGEMENT ONE OF PRIME ROLES OF
SOCIAL NETWORKING

40. EVOLUTION
ANTHROPOLOGICAL ROLE IN MAINTAINING
EFFECTIVE COLLABORATION IN AND
BETWEEN TRIBES

41. TRUST
(WHICH IS ONE OF THEY KEY MEASURES OF
BRAND HEALTH IN MARKETING)

42. BRAND
THE CHOICE

43. ALWAYS
HAVE ONE

44. HARD
PEOPLE’S PERCEPTIONS OF YOU ARE
INFLUENCED BY THEIR OWN IMPLICIT
ASSUMPTIONS & BIASES

45. HEURISTICS
“RULES OF THUMB”

46. nick@wecreate.cc
nick@nickjankel.com
nick.jankel@wecreate.cc
mind_maverick@mac.com
njankel@dwp.gov.uk
NicholasJankel@gsb.stanford.edu
mrbojankels@gmail.com
NickJankel@bupa.com
hungryforit@yahoo.com

47. DEFAULT

48. LAST 3...

49. DESIGN

50. MOMENTUM
“GOING PLACES”

51. DESTINATION
A VISION, GOAL, AMBITION

52. What do I want my Where do I serve
VISION VALUED
career and org to best?
look like in 5 years?
“SPECIAL
SAUCE”
What characteristics
and qualities VALUES VIRTUOSITY
differentiate me What am I an
most? artist at?
© WECREATE 2011

53. FAMOUS
FOR WHAT?

54. QUESTION
FOR BREAKTHROUGH

55. HOW
CAN I...?

56. CONNECT
NICK@WECREATE.CC
@MIND_MAVERICK
WECREATE.CC
NICKJANKEL.COM
ULTIMATETRIP.TV