2. Overview
 Google Plus - What it Is
 Why its Google+ Authorship important
 Examples
 How to
 Questions, Comments and Discussion

5.  Search results are messy
 Good content is hard to spot before clicking through on
results.
 Creditable content is more beneficial to users
 Markups help search engines like Google
 Social Influence in search results.

6. The ideas behind Google+ authorship aren’t new.
 Its about Trust
 Unique content is valued
 Social Relationships influence results

7. Authorship connects people through search.
 Author Rank
 Author Authority
 “Author Juice” + Social Shares & Interactions
“Great content comes from great authors, and we’re
looking closely at ways this markup could help us
highlight authors and rank search results.”
– Othar Hansson, Google

8.  What G+ Authorship Looks Like in SERPs

9. “Authorship was a huge topic throughout the
whole conference. It is obvious that this will be
an important ranking factor in the years to
come and it’s smart to start building your
online reputation now.” –Brittany Sutphen
Don’t be against Google+
 Mike Arnesen SMX Presentation
 AJ Kohn SMX Presentation

10. 1. Create a Google+ Profile
 Remember to upload a high quality headshot and fill out
profile information
2. Go to plus.google.com/authorship, sign up with your email and
click on the verification link
3. Add link to the publication in “contributor to “ section of your
Google+ profile
4. Add link to Google+ profile on the articles landing page
 Two options:
1. Use rel=author tag from your content that points to your Google+ profile, OR
2. Use rel=author from content to the about page then rel=me from about page to
Google+
5. Test: Google rich snippet tool
(http://www.google.com/webmasters/tools/richsnippets)