1. WSI Presentation
How a WSI Digital Marketing Strategy
Can Help Your Business

2. Agenda
• How People Use Search
• The Shift in Marketing Today
• WSI Digital Marketing Strategy Overview
– How to Generate More Leads
– How to Build Your Online Brand Credibility
– How to Influence Repeat Business & Referrals
• Conversion Architecture
• Web Analytics
• Webscan & Competitive Analysis

3. How People Use Search
10%
90% use search
engines to look for
information that will
help them make an
informed decision
Time it Takes for Searchers to Transact or Engage

4. Top Factors Influencing Decision
It’s all about
RELEVANT AND
VALUABLE CONTENT!

5. Click Patterns Based on Eye Tracking
Organic
Search
74.3%
Pay Per Click
13.5%
Pay Per Click – 12.2%

6. THE SHIFT IN MARKETING TODAY
Internet advertising grows as traditional advertising shrinks

7. The New Marketing Funnel
The old model
ends here
The new model
continues here

8. Internet Advertising Growth
• Companies are
increasing their
online adspend
• Meanwhile,
traditional adspend
growth remains in
the negatives
Your competitors are probably advertising online.
How does your online status compare to theirs?

9. WSI DIGITAL MARKETING STRATEGY
A Brief Overview – A solution to solve 3 main business challenges

10. A Solution for Every Need
WSI Digital
Marketing Strategy
Lead Generation Online Brand Credibility
Client & Prospect
Communication
CONVERSION ARCHITECTURE
A
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11. Lead Generation Strategies
• Driving more and better qualified customer’s to your site
with:
– Keyword Research
• Determining the phrases your customer’s use to find you online
– Paid Search Advertising
• Creating Google Ad’s for immediate lead generation
• Appear on Google Page 1 immediately
• Including enticing call-to-actions
– Basic SEO for Your Website
• Ensuring all pages on your site are optimised for Search Engines to
improve your Google ranking
– Landing Pages Built with Conversion Architecture
• Designing your site to ensure visitors navigate to the conversion you
desire (e.g. buy, register, obtaining the correct information)

12. Online Brand Credibility
• Ensuring that your online presence is consistent
and improving your branding:
– State of the art Website design and build
• with consistent content plan and framework
– Social Media
• use of Facebook, Twitter, Linked-In, You-Tube etc to
develop your presence and brand and improve SEO
• develop loyalty and trust with your customers
• manage the online conversation about your business

13. • WSI’s Prospect & Customer Communication
(Lead Nurturing) Strategy Includes:
– Database Segmentation
– Email Marketing Campaigns
• Newsletter creation
• Copywriting
• Educational information and enticing call-to-actions
• Driving traffic to your website or landing page
– Drip Marketing Campaigns
Client & Prospect Communication

14. Conversion Architecture
• Ensuring all online solutions are designed to help
customers take the action you want them to take

15. Analytics
• Ensuring all online solutions are measurable:
– Number of visitors to your site
– Where they originated
– Which pages they visit and for how long
– What actions they take
– For emails measure
• For email campaigns measure delivery rate, open
rate, click through rate and conversion rate.
• Produce regular management reports to measure
the Return on Investment for each campaign and
recommend improvements to the online
marketing.

16. Webscan & Competitive Analysis
• WSI Webscan can perform a detailed audit of
your existing web presence and online
marketing and make recommendations.
• We can also analyse your site versus one or
more of your competitor’s to reveal their
strategies and relative strengths and
weaknesses.

17. For further information contact
WSI Online Marketing Solutions
www.wsi-oms.co.uk
nickpitcher@wsi-oms.co.uk
01925755544