3. Supercharged Web
• 1.3 Billion users
• 35 Billion devices
• 155 Million websites
• SaaS growing at 16% p.a.
• UK E-commerce 2010 £60b
• E-commerce 2009/10 grown 18%
4.
5.
6. The Slowdown
• Internet traffic growing 60%
• Slowing page load times
• Brown outs
• Quality of service costs
• Excludes China & India
7. Need for speed
• Satisfied/happy users
• “1 second delay in response times of web
application can impact customer satisfaction
by up 16%.” Aberdeen Group, 2009
• Less abandonment
• “40% of consumers will wait no more than
three seconds for a web page to render before
abandoning the site.” Forester, 2009
• Keep brand perception
• “84% of online consumers share negatives
experience’s with others.” Harris, 2008
8. Breakdown impact
• Lost revenues
• “The survey found that over $50 billion in
revenues are lost each year due to shopping
cart abandonment.”
Guidance/Synovate 2009
• Downtime is real
• “The average website is down for 2 hours
per month” Pingdom Survey 2008
• SEO & Ad ranking
• “We encourage you to start looking
at your site's speed improve your
ranking in search engines.” Google, 2010