Presentation at Niels Brock about Disruption & how companies can leverage Theory U to adapt to the challenging future.

1. Disruption X TheoryU
New Paradigms Creative Crossings Exponential Growth

2. Nicki Friis
Innovation Strategy,
Entrepreneurship &
Exponential Technologies.
Partner at Ideanote

3. Consumers are changing behaviors

7. 1988
Emp. 145.300
Rev. $10 bill.
Earnings $589 mill.
2012
Emp. 13.094
Rev. $4 bill.
Loss $1.4 bill.
2012
Emp. 13
Acquisition
$1 bill.

8. gain
pain
gain
pain
Things never went back to normal

9. When technological revolutions break through,
things don’t go back to normal.

10. *40% of the worlds
largest companies
will be gone in 10
years.
(Not a quote by Steve)
*(Analysis from Babson Olins
School of Economics, 2014)

15. When THINGS are CHANGING, &
new OPPORTUNITIES and
THREATS arise…
…then it’s time to
RETHINK YOUR BUSINESS

16. IT IS DIFFICULT FOR LARGE ORGANIZATIONS TO
FREE THEIR MIND FROM CORPORATE THINKING
ONLY INCREMENTAL
IMPROVEMENT
MINDSET
INWARD ORIENTENTED NOT THE CORE
CORPORATE
BUREAUCRACY
Incremental ambitions
Limited desirability
to change
Lack of management
support & focus
Focus on internal issues
Limited customer
understanding
Fear of losing existing
business revenue
“On top of daily work”
Product/technology focus
No structures in place
to drive creativity
& innovation
Long and complicated
decision processes
Too many stakeholders
and opinions involved
Corporate culture
and mindset

24. Life is like a landscape. You live in the
midst of it but can describe it only from
the vantage point of distance.
- Charles Lindbergh

26. SOURCE: The Golden Circle, Simon Sinek

32. In sum:
Theory-U refers to the blind spot as the inner
place from which we operate and which is often
neglected we should pay attention to when we
want to solve problems that we face.

33. The fish is the last one who will discover water

34. Disruption
“When the pace of development within
the sector/product exceeds the
incumbents ability to adjust skills and/
or business model.”
- Anders Hvid
Innovation
“Creativity is thinking of something new.
Innovation is the implementation of something
new.”
- Paul Sloane
≈ Creativity that creates value?
Add me on LinkedIn ;o)
- Nicki Friis