This presentation briefly examines the history and company profile of Cisco Systems, it provides a detailed look at current factors which affect the business’ operations both within its internal and external environment. The presentation also takes a look at Cisco past supply chain management blunder as outlined in Mukund & Subhadra (2003), in which the company lost billions of dollars in overstocked inventory. Suggestions are made on how CISCO can continue to maintain its market leadership using knowledge management principles.

1. Jennifer Forbes
Jinelle Adams
Nwakego Isika
Nickkisha Farrell
Aminath Shayaan

2.  The Organization – CISCO Systems
 Key Success Factors
 PEST Analysis
 SWOT Analysis
 Porters Five Forces
 Recommendations
 Conclusion

3. World leader in networking equipment for
the Internet. Cisco aims to empower the
Internet generation.
 Transnational Public Company
 Headquarters – San Jose, California, USA
 Number of Empoyees – 65, 545
 Offices in the United States, Canada, European
Markets, Emerging Markets, Asia Pacific, and
Japan.(Cisco Annual Report, 2009).

4.  Strong and strategic industry partners
 Customer Relationship Management
 Innovativeness
 Ability to manufacture and design
new products with new world
processes

6. Competitive Rivalry
DISPERSED SEGMENTS
NICHE PROVIDERS
RAPID PACE OF CHANGE
Buyer Power
ALTERNATIVE PRODUCTS
HIGH SWITCHING COSTS
TECHNOLOGIES ARE A NECESSITY
Threat of Substitutes
FEW COMPETING TECHNOLOGIES
MINIMAL ALTERNATIVES
HIGH SWITCHING COSTS
Barriers to Entry
EASE OF INTERNET BASED PROVIDER
FEW START-UP ELEMENTS
TECHNOLOGICAL KNOW-HOW
MERGERS/TAKEOVERS
Supplier Power
HIGH INDUSTRY DEPENDENCE
UNDIFFERENTIATED INPUTS
CISCO LINKS SUPPLIERS

7. • INFO. TECH INFRASTRUCTURE ATTACKS
• UNSUSTAINABLE PRODUCT GROSS
MARGINS
• CYBER CRIME
• UNCERTAINTY OF GLOBAL ECONOMY
• THE GLOBAL FINANCIAL CRISIS
(FUTURE INVESTMENTS)
• POOL OF EXPERT WORKERS IN THE
INDIAN MARKET
• EXPANSION IN CHINA AS OTHER
GLOBAL COMPANIES EXPAND TO THIS
MARKET

8.  Problem 1:
The Supply Chain Management Inefficiency
 Cause (According to case)
 Over reliance on complex technologies
 Pyramid Structure of Supply Chain (Reliance on
multitude of suppliers and manufacturers)
 Errors in Forecasting product demand
 Result
 Billions of dollars lost on overstocking of
Inventory

9.  Continuous assessment of “mediating variables
such as supplier performance and industry
impacts”.
 Solution : Supply chain Integration
 Solution : Inventory Management & Outsourcing
Principles
 Decide on specific levels to include in
supply chain integration process
 Hence flattening of the pyramid structure of
Supply Chain outlined in the case

10. • Involvement of staff in making decisions (through
structures and processes) which involve the sharing
of authority and responsibility in the workplace
• Shareholder Agreement to Supervise Process
 Problem 2: HRM – Disgruntled Ex-
Employees
 Solution : Industrial Democracy

11. • Employees will have direct access to customer
information
 Problem 3: CRM – Anticipating User
Demands
 Solution : Integration of HR and CRM
Systems
 Solution : Extension of CRM to Channel
Partners

12.  Problem 4: Security Attacks
 Solution : Culture of Research and
Development
 Strategically choose locations of offices
 Enrichment of Potential Job Recruitment and
Selection Process

13.  Streamlined SCM processes, through
restructuring

 Enhanced HR practices

 Strategic Execution of R&D