A brief synopsis highlighting the key trends in relation to local food purchases and consumer behaviour in Ireland.

1. How Important is Buying Local to
Irish Consumers?
#LoveIrishFood
www.360marketing.ie @360MarketingIE

2. • €472.5million in
customer sales
• 350 companies,
defined as ‘small, local
and speciality’ food
companies in Ireland

3. €1.01 billion total revenue
circulated back into local
companies throughout Ireland

4. 0% 20% 40% 60%
Shoppers looking out for Irish
products
Shoppers choosing local
products
Consumers shopping locally
49%
42%
28%
44%
35%
25%
2010
2014

5. In 2006, there were approx. 100
local markets. Today, there are
around 150.
For further information on ‘Farmer’s Markets in Ireland’ see…
Irish Farmers Markets
Howth Market
Douglas Farmers Market
Bord Bia Farmers Markets Listing
Country Markets
Food Markets in Ireland
West Cork Markets
Wexford Farmers Markets

6. 79% consider local food to be of a
higher quality
77% associate higher levels of food
safety with local food production

7. Key
Drivers
for Buying
Local
Traceability
Country/Region
of Origin
Labelling
Quality
Transparency
Food Safety
Provenance
Health
Diversity

8. For further information on research, planning and strategic services contact:
087 739 0175 or info@360marketing.ie
Follow @360MarketingIE
Facebook.com/360marketing
+360MarketingConsultancyEnniskerry

9. Information Collation and References:
• 360 Marketing Consultancy
• Department of Agriculture, Food and the Marine
• Grant Thornton
• Bord Bia
• Food Safety Authority Ireland