Social Media Mojo for REALTORS®
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@nik_nik's favorite tools for finding, creating, and sharing content via your favorite social channels! Take your pick!
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Social Media Mojo for REALTORS®
- 1. Social Media Mojo for REALTORS® Presented by Nicole Nicolay “@nik_nik” Tools baby, yeah! Photo Source: Daily Telegraph
- 2. “Oh the things I could destroy if I had my own shark with a frickin laser beam on his head!” –Dr. Evil
- 3. The Basics
- 4. 1. Alltop FREE Best Practice: Create a MyAlltop dashboard to easily share & schedule relevant content to main social channels.
- 5. 2. Regator FREE for Web / $2.99 Premium iPhone App Best Practice: Monitor your relevant topics, bookmark your favorites, download the mobile app for on-the-go sharing!
- 6. 3. Hootsuite FREE for Web / $2.99 Premium iPhone App Best Practice: Create a free account, add your social channels, schedule real-time drip campaigns & monitor your efforts!
- 7. 4. Roost Social Real Estate Toolkit FREE & Premium Best Practice: Add the Roost Social Real Estate App to your Facebook Profile or Page, schedule consistent posts, & add the “Real Estate” tab.
- 8. 5. Bit.ly FREE for desktop / $0.99 for bit.ly Tools iPhone App Best Practice: Shorten URLs used in sharing into a trackable link (install the bit.ly sidebar to easy access), share to Facebook or Twitter, use in blog articles or for other social channels, review stats & determine best content for targets.
- 9. 6. Foursquare FREE for Web, iPhone, Android, Blackberry Best Practice: Check-in to your favorite local places, share your suggestions, post to Facebook or Twitter along with commentary, find out where your contacts are, & get to know new places!
- 10. 7. Pegshot FREE for Web & iPhone Best Practice: Share your favorite places without all the badges and hoopla…post photo, video and/or text along with your location, send shares to Facebook and/or Twitter.
- 11. 8. Yelp FREE for Web, iPhone, Android, Blackberry, Palm Pre Best Practice: Create a profile, connect with your sphere, invite your clients to give reviews, review local business, and share favorite places & tips.
- 12. 9. Get Glue FREE for Web, iPhone, iPad, Android Best Practice: Check-in to what you like…movies, books, wine, music, etc! Share your favorites to Facebook and/or Twitter, see what your sphere is listening to, watching, reading, etc. & rate things you like and get suggestions from others.
- 13. 10. Animoto FREE, $2 each, $39/mo, $249/yr (FREE iPhone app) Best Practice: Quickly create professional looking photo slideshows for listings, showings, events, and for clients! Share via email, Facebook, Twitter, WP, Posterous, etc. or embed on your blog!
- 14. 11. Issuu FREE & PRO $19/mo Best Practice: Upload your documents (i.e. pre-listing presentation, niche resource, listing brochure, etc.), publish into professional online book, & share with clients.
- 15. 12. Google Apps $50/year Best Practice: ALWAYS have access to your email, docs, calendar, tasks, and more! PLUS, rock your priority inbox, IM, voice & video chat, mobile access, and a custom home page!
- 16. 13. Rapportive FREE Best Practice: Add Rapportive to your Gmail and instantly view your email contacts’ social info. Respond and follow up more effectively and create rapport with your targets.
- 17. 14. Mailchimp FREE for Web & iPhone Best Practice: Add your contacts, create branded email template, schedule & deliver consistent email campaigns, sync with blog content, measure open stats, bounce rates, etc.
- 18. 15. Batchbook $9.95/mo for 2GB - $99.95/mo unlimited Best Practice: Add your contacts, use Super Tags (your custom fields) for organizing contacts, create target lists, manage communication, sync with Rapportive for social connecting, sync with Mailchimp to deliver email campaigns, & track your efforts!
- 19. 16. Tweetdeck FREE for Web, iPhone, iPad Best Practice: LISTEN!!! Create account, add your social channels (Twitter, Facebook, Linkedin, etc), add columns to monitor specific people or keywords.
- 20. 17. Social Mention FREE Best Practice: Monitor keywords weekly using social filters (search only blogs, comments, Facebook, etc), measure sentiment, and create alerts.
- 21. 18. Google Alerts FREE Best Practice: Create alerts for Web content (blog post, video, articles, etc) containing specific keywords or phrases you want to monitor: name, company, local market, neighborhood, niche, etc.
- 22. 19. Twilert FREE Best Practice: Create alerts for tweets containing specific keywords or phrases you want to monitor: name, company, local market, neighborhood, niche, etc.
- 23. 20. Flipboard FREE for iPad Best Practice: View your social contacts in your own personalized online and interactive magazine! Enjoy your engagement experience!
- 24. Agent Picks Photo Source: After Gutenberg
- 25. 1. Feeddler FREE, $2.99, $4.99 for iPhone & iPad
- 26. 2. Kaywa Reader “QR Codes” FREE
- 27. 3. Evernote & 4. Open Home Pro FREE FREE
- 28. 5. Pluggio FREE
- 30. 7. Swype & 8. Dropbox FREE up to 2GB FREE for Andriod
- 31. 9. WPtouch Pro 2.0 $29
- 32. 10. iMovie & 11. Ustream FREE $4.99
- 33. 12. ReelDirector $3.99 for iPhone
- 34. Photo Source: Comic Coverage
- 35. Connect with me: Nicole Nicolay “NikNik” Twitter.com/nik_nik Facebook.com/agentevolution Linkedin.com/in/niknik Youtube.com/therealniknik MyTechOpinion.com Nicole@AgentEvolution.com
Notas del editor
- Social Media Tools are about as useful as a lasers on sharks heads….without people. It’s what you and I bring to the tool, how we use it best to meet our goals and reach our sphere. Identify your strengths, where you transactions are coming from, extend what you’re already doing…by adding another way to reach your sphere…where they are.
- Real experiences from real agents is worth more than 1 million dollars!