2. WHO WE ARE
AnyForest is part of the BlinkLane group. The team of anyForest combines extensive
experience in digital marketing, data driven business models, data science and
advanced algorithms.
Age Sluis, Founder
Expertise: Digital Innovation and Growth Marketing
Education: Data-driven Marketing and Data Management
Arent van ‘t Spijker, Partner BlinkLane
Expertise: data-driven strategy and business model innovation
Education: Business Informatics
Jiri Oen, Data Scientist and Consultant
Expertise: Advanced Analytics and data project management
Education: Physics and Sustainable Energy Technology
Doortje de Wiljes, Data Scientist and Consultant
Expertise: Advanced Analytics, dashboards and modeling.
Education: Mathematics
3. WHY DATA SCIENCE MATTERS
Data is the fastest growing driver to improve business results. To create competitive
advantage, organizations aim to use data to increase efficiency, sales and
marketing effectiveness. Yet despite all efforts, the majority of data remains
scattered through the organization; disconnected and underutilized.
ü Segmentation
ü Look-a-like
targeting
ü Churn
reduction
ü Retention
programs
Data
models to
increase
customer
value and
ROI
Full Funnel ROI Analytics
Acquire Obtain Engage Retain
More Cross
& Upsell
Improve
CLV
More
prospects
Higher
conversion
How data
could improve
your results:
4. HOW WE WORK
Measure impact & optimize
Actionable insights
Validating and transforming
Combining raw internal and external data
Discover
Experiment
New data
Implement Lower
CPA
Improve
Cross sell …
AnyForest applies data science to transform your data into value, by
• Exploring data to discover opportunities to generate value.
• Driving experiments to create proofs of value (PoV).
• Scaling successful PoV’s and implement new business practices.
5. WHAT WE DELIVER
Single Customer View Consistent Process
Controllable Outcomes Direct Learning
By creating a ‘single truth’
enriched customer view, your
organization will no longer need
to collect and validate data on
an ad-hoc base.
By validating insights in real-
time, the organization will
get valuable opportunities
and segments that are easier
to spot.
By taking on existing problems
directly in small teams and scale
fast once successful the
organization will experience
positive results quickly.
By implementing a consistent
process your organization delivers
ongoing results and opportunities
that are scalable and
manageable.
6. Contact us for more
information
SPACES Zuidas, Barbara Strozzilaan 101 | 1083 HN Amsterdam
T +31(0) 20 4080860 | info@anyforest.com | www.anyforest.com
.
AnyForest is part of the BlinkLane group.