2. contents Contrasting visions of our landscape What agencies do New job functions and specialisms Scary data stuff The post PC era A lucky last: Social Media (if we’ve got time)
4. the vertical view TV Radio Print Outdoor Digital(inc. Search) Mobile DigitalMarcomms DigitalMarcomms Design & Build Design& Build Technology Technology
5. TV Radio Print Outdoor Digital(inc. Search) current IPA service provision & membership Mobile DigitalMarcomms DigitalMarcomms Design & Build Design& Build Technology Technology
6. ‘we all do digital (creative) now’ TV Radio Print Outdoor Digital(inc. Search) Mobile >> +
7. TV Radio Print Outdoor Digital(inc. Search) full service digitalbecause all media will be digital Mobile + DigitalMarcomms DigitalMarcomms Design & Build Design& Build + Technology Technology
12. design & build and technology Ecommerce – Transactional etail, to consumer or business markets Managed services – Including hosting and applications management SEO – Search optimisation of natural results Software resales– development of software as a standalone product Technical – Back-end technical development and infrastructure User Experience – usability and accessibility Source: NMA Top 100 Interactive Agencies
18. a whole set of new roles Search Engine Optimisation the process of improving the visibility of a web site or a web page in search engines via "natural" or un-paid ("organic" or "algorithmic") search
19. and even more specialisms Conversion Rate Optimisation
31. Google goes post pc 31 “What we call 'display' today will just be 'advertising' - a single platform that can coordinate an advertiser's campaign across streaming audio ads in car stereos, interactive mobile experiences on smartphones, and HD video ads on set-top boxes“ Jonathan Bellack, Director of product management
Beyond banners and buttons – AT&T October 25th, 1994 – first ever banner
Barclaycard Waterslide Extreme iPhone gameOff the back of the iconic Barclaycard waterslide TV ad, Dare created an iPhone game in conjunction with game developers Fishlabs. In keeping with the TV execution, the game allows the user to ride a series of waterslides through exciting urban environments.Within two weeks the game had 2 million downloads and was the #1 Top Free app in 57 countries.
It is several rolled in to one: people use it to research, communicate, purchase or simply to be entertained.
Websites combine Brand Identity with near limitless space for customisable information (eg specs for cars), customer service, retail & commerce, cross selling, up selling. Centre Parcs – 70% of business booked online
SapientNitro - top NMA agency for Four Years Running (50% of business is ecommerce/technical, UX, Managed Services)TransactionalMaintenancePerennialCTO to CTO relationship
We think the biggest issue for brands these days is believability. It’s not good enough to demonstrate your proposition in advertising, you have to prove your value every day in demonstrable ways.That’s why LBi exists. We’re a marketing and technology agency with the ability to manage brands digitally throughout the entire customer journey. We call it Building Believable Brands.
Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and designHence integration of SEO into integrated digital agencies (Lbi / Big Mouth Media)
Because EVERYTHING in digital in trackable
Because EVERYTHING in digital in trackable
Because EVERYTHING in digital in trackable
Facebook will make +$1billion this year and will break the +£1billion in 2011
Facebook will make +$1billion this year and will break the +£1billion in 2011
Facebook will make +$1billion this year and will break the +£1billion in 2011
Facebook will make +$1billion this year and will break the +£1billion in 2011
Facebook will make +$1billion this year and will break the +£1billion in 2011
