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How To Decide If PPC
Advertising Is For You
Using Pay Per Click
Pay per click advertising is a
cost-effective internet
marketing strategy that you
can use to reach your market,
control your message, and
generate quick, measurable
results.

PPC advertising may not be
appropriate for every
business. Your decision to
take advantage of the
strategy is heavily dependent
on your marketing goals.
Timeframe To Generate Traffic

PPC allows you to reach
your market immediately.

 Generate traffic within
hours of launching your
campaign.

While your website
gradually moves up the
organic listings, your pay per
click ads can be displayed in
front of your target audience
instantly.
Expanding Your Reach


              There are many websites
              that attract tens of
              thousands of visitors
              each day.

               Pay per click advertising
              lets you expand your
              reach far beyond the
              search engines.
Refining Your Reach

If your business targets a specific audience,
you'll find unique value in using PPC to reach
them.

Google Adwords, Yahoo! Search Marketing,
and Microsoft adCenter provide advertisers
with an assortment of sophisticated tools that
let you refine your reach.

If your business serves a local market, you can
choose to have your ads displayed only to those
who live within a defined geographical region.
PPC costs are kept down while targeting those
who are most likely to convert.
Making Your Budget Accountable

                    With PPC advertising,
                   you can establish a
                   budget, monitor your ad
                   spend, and track your
                   conversions easily.

                   Quickly identify whether
                   your pay per click
                   campaign is generating a
                   positive return or not.
Testing The Effectiveness Of
         Your Copy
PPC allows you to test the
effectiveness of your website copy
upfront.

Your ads can direct a targeted
audience to landing pages that have
been modified to improve your
conversion rate.

When your site begins to enjoy
organic traffic from your SEO
campaign, visitors will be sent to
pages on which the copy has been
proven to generate sales or leads.
Outflanking Your Competitors

               There will be times when one
               of your competitors controls
               the top organic rankings for
               specific keywords. If you want
               exposure for those keywords,
               PPC may be the most logical
               route.

               You can launch a campaign, set
               your bids, and enjoy top paid
               rankings within minutes. Pay
               per click advertising can help
               you outrank your competitors.
Controlling Your Message
Control your branding and
marketing message. You're able to
dictate the copy you use within your
ads.

Send targeted traffic to pages that
have been optimized for conversions.
It's more difficult to do this with an
SEO campaign. Your listing within
the organic rankings is largely
controlled by the search engines.

Pay per click advertising solves
organic ranking problems by letting
you retain tight control of your
message.
Blending SEO And PPC
          PPC represents one of the most
          effective methods for positioning your
          website in front of your audience. It
          can generate near-instant traffic while
          letting you control your message. Most
          importantly, your results can be
          measured to help you identify whether
          your campaign is profitable.

          While your SEO campaign builds
          momentum, your PPC campaigns
          drives immediately traffic. Eventually,
          as your pages begin ranking
          organically, you'll enjoy more search
          engine real estate. That exposure can
          be invaluable for your company.

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How to Decide if Pay Per Click Advertising Is Right For You

  • 1. Text How To Decide If PPC Advertising Is For You
  • 2. Using Pay Per Click Pay per click advertising is a cost-effective internet marketing strategy that you can use to reach your market, control your message, and generate quick, measurable results. PPC advertising may not be appropriate for every business. Your decision to take advantage of the strategy is heavily dependent on your marketing goals.
  • 3. Timeframe To Generate Traffic PPC allows you to reach your market immediately. Generate traffic within hours of launching your campaign. While your website gradually moves up the organic listings, your pay per click ads can be displayed in front of your target audience instantly.
  • 4. Expanding Your Reach There are many websites that attract tens of thousands of visitors each day. Pay per click advertising lets you expand your reach far beyond the search engines.
  • 5. Refining Your Reach If your business targets a specific audience, you'll find unique value in using PPC to reach them. Google Adwords, Yahoo! Search Marketing, and Microsoft adCenter provide advertisers with an assortment of sophisticated tools that let you refine your reach. If your business serves a local market, you can choose to have your ads displayed only to those who live within a defined geographical region. PPC costs are kept down while targeting those who are most likely to convert.
  • 6. Making Your Budget Accountable With PPC advertising, you can establish a budget, monitor your ad spend, and track your conversions easily. Quickly identify whether your pay per click campaign is generating a positive return or not.
  • 7. Testing The Effectiveness Of Your Copy PPC allows you to test the effectiveness of your website copy upfront. Your ads can direct a targeted audience to landing pages that have been modified to improve your conversion rate. When your site begins to enjoy organic traffic from your SEO campaign, visitors will be sent to pages on which the copy has been proven to generate sales or leads.
  • 8. Outflanking Your Competitors There will be times when one of your competitors controls the top organic rankings for specific keywords. If you want exposure for those keywords, PPC may be the most logical route. You can launch a campaign, set your bids, and enjoy top paid rankings within minutes. Pay per click advertising can help you outrank your competitors.
  • 9. Controlling Your Message Control your branding and marketing message. You're able to dictate the copy you use within your ads. Send targeted traffic to pages that have been optimized for conversions. It's more difficult to do this with an SEO campaign. Your listing within the organic rankings is largely controlled by the search engines. Pay per click advertising solves organic ranking problems by letting you retain tight control of your message.
  • 10. Blending SEO And PPC PPC represents one of the most effective methods for positioning your website in front of your audience. It can generate near-instant traffic while letting you control your message. Most importantly, your results can be measured to help you identify whether your campaign is profitable. While your SEO campaign builds momentum, your PPC campaigns drives immediately traffic. Eventually, as your pages begin ranking organically, you'll enjoy more search engine real estate. That exposure can be invaluable for your company.