Cross Media from 2001 | a good vision?
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Pioneering Cross Media (multi channels: Mobile, Internet, Tv, PDA, phone, etc.) in Switzerland more than 10 years ago. Responsible by my former company Netarchitects (Altran Group http://www.altran.com/locations/switzerland) of this new business area and to educate the market.
![Cross Media Applications ,[object Object],[object Object]](https://image.slidesharecdn.com/nicolassierronetarchitectscrossmedia-1229336453765981-1/85/Cross-Media-from-2001-a-good-vision-1-320.jpg)
![New devices emmerge ,[object Object],[object Object],[object Object],[object Object],PC: Personal Computer TV: Television PDA: Personal Digital Assistant](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- 6. XML – XSL – WML example <?xml version="1.0" encoding="ISO8859-1" ?> <INFORMATION title="NetArchitects"> <SUBJECT> <TITLE>Corporate Overview</TITLE> <PARAGRAPH>NetArchitects Communications SA is a Swiss- ... <PARAGRAPH>Our clients have retained us for our skills ... <PARAGRAPH>NetArchitects' mission is to produce fast, ... <PARAGRAPH>NetArchitects is part of ALTRAN, which ... </SUBJECT> <SUBJECT> <TITLE>Offices</TITLE> <OFFICE> <STREET>WTC - Leutschenbachstrasse 95 - Postfach 144</ ... <ZIP>CH 8050</ZIP> <CITY>Zurich</CITY> <COUNTRY>Switzerland</COUNTRY> <PHONE>+41 1 305 70 80</PHONE> <FAX>+41 1 305 70 89</FAX> </OFFICE> <OFFICE> <STREET>16, quai du Seujet</STREET> <ZIP>CH 1201</ZIP> <CITY>Geneva</CITY> … XML <?xml version="1.0" encoding="ISO8859-1" ?> <xsl:stylesheet xmlns:xsl="http://www.w3.org/1999/XSL/Transf ... <xsl:output method="xml" indent="yes" encoding="ISO8859-1"/> <xsl:template match="/"> <wml> <xsl:apply-templates select="INFORMATION"/> </wml> </xsl:template> <xsl:template match="INFORMATION"> <xsl:apply-templates select="SUBJECT[position()=1]"/> </xsl:template> <xsl:template match="SUBJECT[position()=1]"> <card> <xsl:attribute name="id"><xsl:value-of select="con ... <xsl:attribute name="title"><xsl:value-of select="TITLE" ... <do type="prev" label="Back"><prev/></do> <p align="center"><img src="logo_netarch.wbmp" alt="Net@ ... <xsl:apply-templates select="PARAGRAPH[position()=1]"/> <p> <a href="n@_corporate_more.wml">more...</a><br/> <a href="n@_corporate_offices1.wml">offices</a><br/> <a href="n@_corporate_key_figures.wml">key figures</a> ... ... XSL <?xml version="1.0" encoding="ISO8859-1"?> <!DOCTYPE wml PUBLIC "-//WAPFORUM//DTD WML 1.1//EN" "http:// ... <wml> <card id="card_1" title="Corporate Overview"> <do type="prev" label="Back"><prev /></do> <p align="center"><img src="logo_netarch.wbmp" alt="Net@rchi ... <p>NetArchitects Communications SA is a Swiss-based Internet ... <p> <a href="n@_corporate_more.wml">more...</a><br /> <a href="n@_corporate_offices1.wml">offices</a><br /> <a href="n@_corporate_key_figures.wml">key figures</a><br /> <a href="n@_welcome.wml">NetArchitects home</a><br /> </p> </card> </wml> WML
- 7. … HTML example <?xml version="1.0" encoding="ISO8859-1" ?> <INFORMATION title="NetArchitects"> <SUBJECT> <TITLE>Corporate Overview</TITLE> <PARAGRAPH>NetArchitects Communications SA is a Swiss- ... <PARAGRAPH>Our clients have retained us for our skills ... <PARAGRAPH>NetArchitects' mission is to produce fast, ... <PARAGRAPH>NetArchitects is part of ALTRAN, which ... </SUBJECT> <SUBJECT> <TITLE>Offices</TITLE> <OFFICE> <STREET>WTC - Leutschenbachstrasse 95 - Postfach 144</ ... <ZIP>CH 8050</ZIP> <CITY>Zurich</CITY> <COUNTRY>Switzerland</COUNTRY> <PHONE>+41 1 305 70 80</PHONE> <FAX>+41 1 305 70 89</FAX> </OFFICE> <OFFICE> <STREET>16, quai du Seujet</STREET> <ZIP>CH 1201</ZIP> <CITY>Geneva</CITY> … XML <?xml version="1.0" encoding="UTF-8"?> <!-- Copyright (c) 2001 Net@rchitects --> <xsl:stylesheet version="1.0" xmlns:xsl="http://www.w3.org/ ... <xsl:template match="/"> <xsl:processing-instruction name="cocoon-format">type= ... <html> <head> <title>Net@rchitects - <xsl:value-of select="/page/ ... <meta content="text/html; charset=ISO-8859-1" http- ... <link rel="stylesheet"> <xsl:attribute name="href"><xsl:value-of select=" ... </link> </head> <xsl:call-template name="generate-javascript"/> <body> <table width="740" class="main" align="center" border=" ... <tr> <td align="right" class="header"> <xsl:call-template name="image-pixel"/> <br/><xsl:call-template name="header"/></td> </tr> <tr> <td align="right" class="header"><xsl:call-template ... ... XSL <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <!-- saved from url=(0045)http://localhost:8080/NetA/main/ ... <HTML><HEAD><TITLE>Net@rchitects - Corporate</TITLE> <META content="text/html; charset=ISO-8859-1" http-equiv= ... href="Net@rchitects - Corporate_files/stylenet. xsl " rel= ... <SCRIPT language=javascript type=text/javascript> ... <META content="MSHTML 5.00.3103.1000" name=GENERATOR></HEAD> <BODY> <TABLE align=center border=0 cellPadding=0 cellSpacing=0 ... <TBODY> <TR> <TD align=right class=header><IMG height=20 src="Net@rchitects - Corporate_files/pixel.gif" width= ... href="http://localhost:8080/NetA/main/index.xml"><IMG ... HTML
- 9. one content f or multichannels and multidevices enterprise business information & logic WEB Server device information & service style sheet content channel consumer
- 12. Thank you Nicolas Sierro Questions?
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- Different media – better use of this opportunity 2 parts: Marketing realize Solution (technical & design) Multi-channels & devices explanation... (other wording: multiaccess) Link to recruitement n@ is a swiss leader ... In forefront in new areas interesting for innovative and talented new employees