Bharti Airtel is India's largest cellular service provider with over 110 million subscribers. Formerly known as BTVL, it transitioned to providing mobile, fixed-line, broadband, and enterprise services. As the market leader, Airtel competes nationally with Vodafone, BSNL, Idea, and smaller providers. Its competitive strengths include a nationwide footprint covering 92% of subscribers, a strong brand recognized for quality, and strategic relationships with investors. The presentation analyzed Airtel's success in capturing market share through celebrity endorsements in advertising.

2. Kohinoor Business School Subject : Marketing Management Presentation On BhartiAirtel Presented By : TrishalaMaheshwari Mihir Shah ShobhnaKanojia NimishTodankar RohanKadam

4. COMPETETIVE ANALYSIS

5. GSM Subscriber Base

6. Market challengers Vodafone BSNL Followers Idea Nichers 1.Aircel 2.Spice

7. Competetive Strengths Businesses Bharti Tele-Ventures current businesses include - • Mobile services • Fixed-line • National and international long distance services • VSAT, Internet services and network solutions • Broadband services with DSL and Wi-Fi network

8. Competetive Strengths BhartiTele-Ventures believes that the following elements will contribute to the Company's success as an integrated telecommunication services provider in India and will provide the Company with a solid foundation to execute its business strategy: • Nationwide Footprint - approximately 92% of India's total mobile subscribers resided in the Company's fifteen mobile circles. These 15 circles collectively accounted for approximately 56% of India's land mass; • Focus on telecommunications to enable the Company to better anticipate industry trends and capitalize on new telecommunications-related business opportunities. • The strong brand name recognition and a reputation for offering high quality service to its customers;

9. Competetive Strengths Quality management team with vision and proven execution skills; and • The Company's strong relationships with international strategic and financial investors such as SingTel, Warburg Pincus, International Finance Corporation, Asian Infrastructure Fund Group and New York Life Insurance .

10. Conclusion The conclusion of our study is that AIRTEL’s Advertising has a major impact on its users. AIRTEL had created a very good image on the mind of the new users of cellular service. AIRTEL is successful in capturing the highest market share by adopting Celebrity Endorsement . Strategy. A.R. Rehmaan’s tune for AIRTEL worked as free advertising for AIRTEL as another service user uses it too. Other celebrities like Shahrukh Khan (Bollywood) and Sachin Tendulkar (Cricket) has also contributed very much in AIRTEL. AIRTEL has influenced mass customer by its wide network base in India and is popular among business man and professionals . But in students it isn’t a popular one because there isn’t much attracting schemes and offers for the youth .