Companies that ‘get’ social media are growing rapidly and effectively stealing market share from those that are slow to adapt. But marketers are only now beginning to separate fact from fiction.
In this presentation, we walk through the steps required to build a social strategy and share examples of how Nimsoft has grown its audience, increased engagement, and helped drive demand generation using social media.
For more information, visit: http://www.nimsoft.com.
14. Opportunity Knocks
Social Media for the Enterprise Social Media for Personal Brand
Individuals and enterprises alike can grow brand
awareness and credibility using social media.
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15. 5 STEPS TO SOCIAL MEDIA SUCCESS
FOR THE ENTERPRISE
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16. 1. Build a Roadmap
• Decide what to
track and why
• Do a reality check
• Set goals
and targets
• Get the team on
board
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17. 2. Grow Your Audience
• LinkedIn Company Profile
and Group
• Twitter
• Facebook
• Cross-Promote
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18. 3. Increase Engagement
• Active vs. Passive engagement
• Build relationships
• Produce relevant and
remarkable content
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19. 4. Generate Leads
• Direct vs. Indirect lead generation
• Open up content where possible
• Blog opportunity
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20. 5. Think like a publisher
July Aug. Sept. Oct. Nov.
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22. How to Grow Business and Thrive with Social Media
1. Draw the Roadmap
2. Grow your Audience
3. Increase Engagement
4. Generate Leads
5. Think Like a Publisher
@andrewspoeth | #nfluence
23. How to Grow Business and Thrive with Social Media
1. Draw the Roadmap
2. Grow your Audience
3. Increase Engagement
4. Generate Leads
5. Think Like a Publisher
@andrewspoeth | #nfluence
25. Social Network Usage (online survey)
39%
35%
27% 25%
22%
Twitter Facebook LinkedIn groups YouTube/Slideshare Blogs
Q. Do you use this channel to find information
(on ITSM and/or monitoring)?
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26. 3 THINGS YOU CAN START THIS WEEK
TO MAKE SOCIAL MEDIA SUCCESS YOUR OWN.
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27. 1. Tune up your
social profile
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28. Tune up your social profile
• Decide on social channels / personal vs. professional
• Importance of bio
• Consistent photo
• Link between your profiles for cross promotion
• Explore smaller networks, e.g. Focus.com, Slideshare
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29. Not all networks are created equal
Channel Content Strategy
Real-time sharing industry news, and quick response to
questions and news
Position yourself as a thought leader
Media library / How-to’s / Entertainment
Additional distribution through Tube Mogul, iTunes, etc.
Content hub, consolidate and reference other channels.
Part of website and key driver of inbound organic search
traffic (SEO)
Communication among community.
Personable side of your brand.
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30. Maximizing LinkedIn
• Post regular status • LinkedIn apps to
updates promote your blog,
Slideshare presentations
LinkedIn groups
and reading list
•
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32. Listen for Social Media Effectiveness
• Find the true
influencers
• Keywords that matter
• Cut through the clutter
with Twitter lists
• Tools: Hootsuite, Twitter
Search, Klout,
Followerwonk, etc.
@andrewspoeth | #nfluence
33. Market Intelligence
Q. What are my competitors talking about?
Q. What’s happening in our industry, this week?
Q. What are people saying about our brand?
Q. Which blogs are publishing articles on the topics
that matter to my customers?
Q. Who are the biggest influencers in my market?
@andrewspoeth | #nfluence
Use: http://www.istockphoto.com/stock-photo-10080700-traveler-s-desktop.php?st=f5f5e16LeadsDirect and IndirectEngagementActive: retweets, commentsPassive: web page views, video views, etc.AudienceFollowers, subscribers, fans
[poll] I’m curious, how many of us here have A) thought about using a Twitter profile professionally?B) how about LinkedIn?C) and Facebook?D) Google+? (early adopters)E) just for fun… Pinterest? Xing? Friendster? How about Myspace?
Add poll: How many of you are aiming to take your social media (personal or corporate) to the next level this year?Sample size: 506Conducted Sept. 9 – 16, 2011 on nimsoft.com landing page
Ok to have a some personal mixed in with professional channelsBio: offer connection points, e.g. list associationsPhoto is easy identifier. Be consistent.Cross promotion: e.g. Email signature, LinkedIn, Twitter, Blog (blog as hub). E.g. for Nimsoft, we’ve built a web page: www.nimsoft.com/social.
LinkedIn can do much more than ‘link you’ to others. LinkedIn groups: Remove yourself from most groups, choose a handful to focus on.LinkedIn apps: 1) Reading List by Amazon.com, 2) Blog, 3) SlideShare Presentations