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@andrewspoeth | #nfluence   1
How To Grow Business
And Thrive With Social Media
      @andrewspoeth | #nfluence
Everybody is talking
about social media.



  @andrewspoeth | #nfluence   3
Number of searches for “Social Media” in Google




         @andrewspoeth | #nfluence
@andrewspoeth | #nfluence
@andrewspoeth | #nfluence
…oops




@andrewspoeth | #nfluence
@andrewspoeth | #nfluence
@andrewspoeth | #nfluence
Social media audience growth at Nimsoft




    150 -> 850
         @andrewspoeth | #nfluence
Social media audience growth at Nimsoft




         @andrewspoeth | #nfluence
Social media growth at Nimsoft
        Audience Metrics                 Engagement (Passive)      Engagement (Active)
12000                                 14000                     1400



                                      12000                     1200
10000


                                      10000                     1000
 8000

                                       8000                     800

 6000

                                       6000                     600

 4000
                                       4000                     400


 2000
                                       2000                     200



   0                                     0                         0

               time                               time                     time


                      @andrewspoeth | #nfluence
Nimsoft ranked among ITSM
   vendors ‘most influential online’:
   www.theitsmreview.com/vendors




@andrewspoeth | #nfluence
Opportunity Knocks

   Social Media for the Enterprise         Social Media for Personal Brand




Individuals and enterprises alike can grow brand
awareness and credibility using social media.

               @andrewspoeth | #nfluence                               14
5 STEPS TO SOCIAL MEDIA SUCCESS
FOR THE ENTERPRISE

      @andrewspoeth | #nfluence
1. Build a Roadmap


• Decide what to
  track and why
• Do a reality check
• Set goals
  and targets
• Get the team on
  board



          @andrewspoeth | #nfluence   16
2. Grow Your Audience


• LinkedIn Company Profile
  and Group
• Twitter
• Facebook
• Cross-Promote




            @andrewspoeth | #nfluence   17
3. Increase Engagement


• Active vs. Passive engagement
• Build relationships
• Produce relevant and
  remarkable content




          @andrewspoeth | #nfluence
4. Generate Leads


• Direct vs. Indirect lead generation
• Open up content where possible
• Blog opportunity




          @andrewspoeth | #nfluence
5. Think like a publisher




              July      Aug.       Sept.   Oct.   Nov.




           @andrewspoeth | #nfluence
Publish Regularly and Leverage Advocates




         @andrewspoeth | #nfluence
How to Grow Business and Thrive with Social Media


1. Draw the Roadmap

2. Grow your Audience

3. Increase Engagement

4. Generate Leads

5. Think Like a Publisher


           @andrewspoeth | #nfluence
How to Grow Business and Thrive with Social Media


1. Draw the Roadmap

2. Grow your Audience

3. Increase Engagement

4. Generate Leads

5. Think Like a Publisher


           @andrewspoeth | #nfluence
Which social networks do you use professionally?




          @andrewspoeth | #nfluence
Social Network Usage (online survey)



                                                         39%
                                         35%
   27%                                                                   25%
                   22%

   Twitter       Facebook         LinkedIn groups   YouTube/Slideshare   Blogs




Q. Do you use this channel to find information
  (on ITSM and/or monitoring)?



             @andrewspoeth | #nfluence
3 THINGS YOU CAN START THIS WEEK
TO MAKE SOCIAL MEDIA SUCCESS YOUR OWN.

        @andrewspoeth | #nfluence
1. Tune up your
  social profile




      @andrewspoeth | #nfluence
Tune up your social profile


• Decide on social channels / personal vs. professional

• Importance of bio

• Consistent photo

• Link between your profiles for cross promotion

• Explore smaller networks, e.g. Focus.com, Slideshare



           @andrewspoeth | #nfluence
Not all networks are created equal

Channel                  Content Strategy
                          Real-time sharing industry news, and quick response to
                          questions and news

                          Position yourself as a thought leader

                          Media library / How-to’s / Entertainment
                          Additional distribution through Tube Mogul, iTunes, etc.

                          Content hub, consolidate and reference other channels.
                          Part of website and key driver of inbound organic search
                          traffic (SEO)

                          Communication among community.
                          Personable side of your brand.




          @andrewspoeth | #nfluence
Maximizing LinkedIn




•   Post regular status                 •   LinkedIn apps to
    updates                                 promote your blog,
                                            Slideshare presentations
    LinkedIn groups
                                            and reading list
•



            @andrewspoeth | #nfluence                            30
2. Listen


 2. Listen




        @andrewspoeth | #nfluence
Listen for Social Media Effectiveness


• Find the true
  influencers

• Keywords that matter

• Cut through the clutter
  with Twitter lists

• Tools: Hootsuite, Twitter
  Search, Klout,
  Followerwonk, etc.



            @andrewspoeth | #nfluence
Market Intelligence


Q. What are my competitors talking about?
Q. What’s happening in our industry, this week?
Q. What are people saying about our brand?
Q. Which blogs are publishing articles on the topics
that matter to my customers?
Q. Who are the biggest influencers in my market?




           @andrewspoeth | #nfluence
3. Engage


 2. Listen




        @andrewspoeth | #nfluence
Engage




 • Connect                           • Share your expertise
 • Comment on                        • Ask questions
   blog posts


         @andrewspoeth | #nfluence
Think like a publisher




              July      Aug.       Sept.   Oct.   Nov.




           @andrewspoeth | #nfluence
Blogs Position for Thought Leadership




          @andrewspoeth | #nfluence
Blogs Position for Thought Leadership




          @andrewspoeth | #nfluence
Tweak Profile.
Listen.
Engage.
   @andrewspoeth | #nfluence
Tweak Profile.
Listen.
Engage...
   @andrewspoeth | #nfluence
Connect.
Listen.
Engage.
Share.
   @andrewspoeth | #nfluence
Social
Media
Magic?

   @andrewspoeth | #nfluence
Thank You

     @andrewspoeth | #nfluence

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How To Grow Business and Thrive with Social Media

  • 2. How To Grow Business And Thrive With Social Media @andrewspoeth | #nfluence
  • 3. Everybody is talking about social media. @andrewspoeth | #nfluence 3
  • 4. Number of searches for “Social Media” in Google @andrewspoeth | #nfluence
  • 10. Social media audience growth at Nimsoft 150 -> 850 @andrewspoeth | #nfluence
  • 11. Social media audience growth at Nimsoft @andrewspoeth | #nfluence
  • 12. Social media growth at Nimsoft Audience Metrics Engagement (Passive) Engagement (Active) 12000 14000 1400 12000 1200 10000 10000 1000 8000 8000 800 6000 6000 600 4000 4000 400 2000 2000 200 0 0 0 time time time @andrewspoeth | #nfluence
  • 13. Nimsoft ranked among ITSM vendors ‘most influential online’: www.theitsmreview.com/vendors @andrewspoeth | #nfluence
  • 14. Opportunity Knocks Social Media for the Enterprise Social Media for Personal Brand Individuals and enterprises alike can grow brand awareness and credibility using social media. @andrewspoeth | #nfluence 14
  • 15. 5 STEPS TO SOCIAL MEDIA SUCCESS FOR THE ENTERPRISE @andrewspoeth | #nfluence
  • 16. 1. Build a Roadmap • Decide what to track and why • Do a reality check • Set goals and targets • Get the team on board @andrewspoeth | #nfluence 16
  • 17. 2. Grow Your Audience • LinkedIn Company Profile and Group • Twitter • Facebook • Cross-Promote @andrewspoeth | #nfluence 17
  • 18. 3. Increase Engagement • Active vs. Passive engagement • Build relationships • Produce relevant and remarkable content @andrewspoeth | #nfluence
  • 19. 4. Generate Leads • Direct vs. Indirect lead generation • Open up content where possible • Blog opportunity @andrewspoeth | #nfluence
  • 20. 5. Think like a publisher July Aug. Sept. Oct. Nov. @andrewspoeth | #nfluence
  • 21. Publish Regularly and Leverage Advocates @andrewspoeth | #nfluence
  • 22. How to Grow Business and Thrive with Social Media 1. Draw the Roadmap 2. Grow your Audience 3. Increase Engagement 4. Generate Leads 5. Think Like a Publisher @andrewspoeth | #nfluence
  • 23. How to Grow Business and Thrive with Social Media 1. Draw the Roadmap 2. Grow your Audience 3. Increase Engagement 4. Generate Leads 5. Think Like a Publisher @andrewspoeth | #nfluence
  • 24. Which social networks do you use professionally? @andrewspoeth | #nfluence
  • 25. Social Network Usage (online survey) 39% 35% 27% 25% 22% Twitter Facebook LinkedIn groups YouTube/Slideshare Blogs Q. Do you use this channel to find information (on ITSM and/or monitoring)? @andrewspoeth | #nfluence
  • 26. 3 THINGS YOU CAN START THIS WEEK TO MAKE SOCIAL MEDIA SUCCESS YOUR OWN. @andrewspoeth | #nfluence
  • 27. 1. Tune up your social profile @andrewspoeth | #nfluence
  • 28. Tune up your social profile • Decide on social channels / personal vs. professional • Importance of bio • Consistent photo • Link between your profiles for cross promotion • Explore smaller networks, e.g. Focus.com, Slideshare @andrewspoeth | #nfluence
  • 29. Not all networks are created equal Channel Content Strategy Real-time sharing industry news, and quick response to questions and news Position yourself as a thought leader Media library / How-to’s / Entertainment Additional distribution through Tube Mogul, iTunes, etc. Content hub, consolidate and reference other channels. Part of website and key driver of inbound organic search traffic (SEO) Communication among community. Personable side of your brand. @andrewspoeth | #nfluence
  • 30. Maximizing LinkedIn • Post regular status • LinkedIn apps to updates promote your blog, Slideshare presentations LinkedIn groups and reading list • @andrewspoeth | #nfluence 30
  • 31. 2. Listen 2. Listen @andrewspoeth | #nfluence
  • 32. Listen for Social Media Effectiveness • Find the true influencers • Keywords that matter • Cut through the clutter with Twitter lists • Tools: Hootsuite, Twitter Search, Klout, Followerwonk, etc. @andrewspoeth | #nfluence
  • 33. Market Intelligence Q. What are my competitors talking about? Q. What’s happening in our industry, this week? Q. What are people saying about our brand? Q. Which blogs are publishing articles on the topics that matter to my customers? Q. Who are the biggest influencers in my market? @andrewspoeth | #nfluence
  • 34. 3. Engage 2. Listen @andrewspoeth | #nfluence
  • 35. Engage • Connect • Share your expertise • Comment on • Ask questions blog posts @andrewspoeth | #nfluence
  • 36. Think like a publisher July Aug. Sept. Oct. Nov. @andrewspoeth | #nfluence
  • 37. Blogs Position for Thought Leadership @andrewspoeth | #nfluence
  • 38. Blogs Position for Thought Leadership @andrewspoeth | #nfluence
  • 39. Tweak Profile. Listen. Engage. @andrewspoeth | #nfluence
  • 40. Tweak Profile. Listen. Engage... @andrewspoeth | #nfluence
  • 41. Connect. Listen. Engage. Share. @andrewspoeth | #nfluence
  • 42. Social Media Magic? @andrewspoeth | #nfluence
  • 43. Thank You @andrewspoeth | #nfluence

Notas del editor

  1. http://www.istockphoto.com/stock-photo-17039253-business-man-looking-at-his-cellphone.php?st=e3d3b35
  2. Include a few words about April results
  3. http://www.istockphoto.com/stock-photo-18827801-businessman-working-on-a-moving-train.php?st=036b7abhttp://www.istockphoto.com/stock-photo-17626726-corporate-buildings.php?st=bebcfe4
  4. Use: http://www.istockphoto.com/stock-photo-10080700-traveler-s-desktop.php?st=f5f5e16LeadsDirect and IndirectEngagementActive: retweets, commentsPassive: web page views, video views, etc.AudienceFollowers, subscribers, fans
  5. http://www.istockphoto.com/stock-photo-13724570-willow-oak-tree.php?st=79225a4
  6. Please use: http://www.istockphoto.com/stock-photo-17544738-gear-machine.php?st=0c8d319
  7. [poll] I’m curious, how many of us here have A) thought about using a Twitter profile professionally?B) how about LinkedIn?C) and Facebook?D) Google+? (early adopters)E) just for fun… Pinterest? Xing? Friendster? How about Myspace?
  8. Add poll: How many of you are aiming to take your social media (personal or corporate) to the next level this year?Sample size: 506Conducted Sept. 9 – 16, 2011 on nimsoft.com landing page
  9. Please use: http://www.istockphoto.com/stock-photo-17315527-tools.php?st=f6d9705
  10. Ok to have a some personal mixed in with professional channelsBio: offer connection points, e.g. list associationsPhoto is easy identifier. Be consistent.Cross promotion: e.g. Email signature, LinkedIn, Twitter, Blog (blog as hub). E.g. for Nimsoft, we’ve built a web page: www.nimsoft.com/social.
  11. LinkedIn can do much more than ‘link you’ to others. LinkedIn groups: Remove yourself from most groups, choose a handful to focus on.LinkedIn apps: 1) Reading List by Amazon.com, 2) Blog, 3) SlideShare Presentations
  12. http://www.istockphoto.com/stock-photo-17727905-social-network.php?st=6cda8fd
  13. http://www.istockphoto.com/stock-photo-17544738-gear-machine.php?st=0c8d319
  14. http://www.istockphoto.com/stock-photo-17885226-blank-cycle.php?st=592976e
  15. http://www.istockphoto.com/stock-photo-13694000-magic-hat.php?st=3ac2fb6