Each business runs a marketing campaign for a different purpose. What is yours? How will align a content marketing strategy to achieve your objectives?

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How do I use content
marketing for my business?
This is where we stopped
last time. Let’s continue

2. Title
of
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Why do we need content
marketing?
Every business runs a marketing
campaign to achieve an objective.
So, what is your
objective? What do you
need out of it?

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Objectives
•Lead generation
•Increasing network
•Inviting business plans
•Increasing Sales
It could be anything

4. WHAT IS NEXT?
•Build your brand strategy
•Study different media
•Identify media that can
promote your cause
•Create content for each
medium
•Publish it
•Watch what works
Does this
sound
like a
normal
media
plan?

5. YOUR BRAND POSITIONING
See how your consumers perceive
your brand.
Position it around the needs of your
consumers
Ask them for feedback
Generate a branding plan

6. CHOOSE SOCIAL MEDIA

7. CHOOSE CONTENT
Videos
E-books
Info
graphics
Images
Webinars
White
papers
Text/
Copy

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of
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Create Content Calendar
Create a calendar by topic,
content type, social channel,
date, time and customized
messaging

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Publish your content
•After you publish it, track
which channel gives you
what and which type of
content works well on it.
•Remember audience on
each channel is different.

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Track changes
•Analyze each social
media channel and each
content type.
•Learn the demographics
of visitors
•Make it interactive and
get feedback

11. LEAD GENERATION
“How do I generate leads out of this process?”
“That will be lengthy conversion.
Let’s talk over a cup of coffee next
time. Until then stay connected on
Linkedin…”
in.linkedin.com/in/nischalagnihotri/