1. What SEO IS
and
What it is NOT

2. IS about
CONTENT
is NOT about
Keywords

3. IS about the
READER
is NOT about
Search Engines

4. IS about
QUALITY
is NOT about
Quantity

5. IS about
LONG TERM Results
is NOT about
Short Term Rankings

6. We do content ...
...that is
■ more value driven
■ is engaging for the user
■ creates an impression in his mind
and makes him come back
■ makes us sound like a Brand and not
just "any content farm"

7. And what about SEO?
Our content IS search friendly because
its based on research:
■ Google Trends research data
■ Keywords research data
■ Current website analysis
■ Studying traffic and keywords data

8. How does this affect the site?
■ Leads to lower bounce rate on the site
○ Which is a signal to the search engines that the
reader values this site
■ Improved trust in the reader's mind
○ Leads to more pages viewed per user (thus
increased page views)
■ Higher chances of the site being
recommended offline
○ Leading to more (unaccounted) referral traffic
cont...

9. How does this affect the site?
■ Most Important - ZERO chances of us being
hit by Google Algorithm updates like
Panda/Penguin etc
○ Google Analytics shows whether your site has been
penalized by Google previously - you would not want
that to happen again
■ All of these combined, plus the on-page
optimization that we would be doing would
lead us to a site that is built on a robust
foundation and is performance ready and
scalable for SEO

10. Marketers who provide long term
sustainable solutions for our customers.
Solutions that help your business
GROW!
business@niswey.com
Who we are