Higher product penetration of baby diapers and wipes in developing economies will aid the growth in future revenues of the baby hygiene industry.

1. Rising Number of New Born Babies and Increasing Participation of
Women in the Workforce will Stimulate Growth of Baby Hygiene
Market in Asia Pacific: Ken Research

2. The report titled “Asia Pacific Baby Hygiene Industry Outlook to 2020 -
Rising Expenditure on Baby Hygiene with Better Health and Safety
Standards to Drive Growth” provides a comprehensive analysis regarding
the performance of baby hygiene products in the Asia-Pacific region. This
report will help industry consultants, baby hygiene manufacturers,
potential entrants and other stakeholders to align their market centric
strategies according to the ongoing and expected trends in the future.

3. The revenues of the baby hygiene industry in the Asia-Pacific region are
estimated to grow at a double digit CAGR during the period 2010-2015.
Revenues of baby hygiene products from the APAC regions have been
driven by developed economies including Japan, China, India and
Australia during the review period 2010-2015. However, the increasing
penetration rate of baby hygiene products in developed economies has
led the market to shift towards maturity stage. Developing economies
including India, Thailand and Vietnam have witnessed double digit
growth in revenues during the review period. Increasing GDP per capita,
rising hygiene awareness and high growth in new born babies have
helped the market revenues to stimulate market growth. Manufacturers
of baby hygiene products are setting up new production facilities in these
countries in order to increase sales volume through higher market
penetration.

4. Higher product penetration of baby diapers and wipes in developing
economies will aid the growth in future revenues of the baby hygiene
industry. However, the personal care baby products will contribute higher
to overall revenues of the baby hygiene industry due to the vast variety of
products available to consumers. China is expected to continue to
contribute highest to sanitary and personal care revenues due to the rising
number of new born babies coupled with the relaxation of the one child
policy.
The improving distribution channels, product reach and rising
discretionary income in developing economies including India, Indonesia,
Thailand and Malaysia will stimulate demand for baby hygiene products.
According to Research Analyst at Ken Research, “it is essential for Baby
Hygiene Manufacturers to maintain profitability and to achieve their long
term goals that they develop innovative packaging for baby hygiene
products. In addition to this, baby diaper manufacturers should focus on
leak proof rash free diapers that are less bulky and environment friendly.

5. They can also provide free samples and create awareness through
campaigns and workshops. Manufacturers of personal care baby
products should tie up with medical associations and pediatricians in
order to further boost sales by marketing doctor certified products.
Potential and new entrants can penetrate the personal care baby
hygiene market by rolling out herbal and natural products. They can
also tie up with e-commerce portals to ensure higher growth in sales of
personal and sanitary care baby products.”
For more information about the publication, refer to below link:
https://www.kenresearch.com/consumer-products-and-retail/baby-
care/asia-pacific-baby-hygiene-market-report/76482-95.html

6. Related Reports:
https://www.kenresearch.com/consumer-products-and-retail/baby-
care/india-maternity-baby-care-market-research-report/452-95.html
https://www.kenresearch.com/consumer-products-and-retail/baby-
care/top-trends-baby-care-exploring/21638-95.html
https://www.kenresearch.com/consumer-products-and-retail/baby-
care/thailand-diaper-market-research-report/523-95.html
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Ken Research
Ankur Gupta, Head Marketing & Communications
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